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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Harmony Headlands Outdoor End Table

New Product - Professional Photography Coming Soon

High style, meet sleek durability. This outdoor end table combines a contemporary silhouette with must-have longevity, so you can bring your eye fo...

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$336.78
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$259.06
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$1,202.76
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$925.20
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Harmony Headlands Outdoor Loveseat with Cushion

New Product - Professional Photography Coming Soon

High style, meet sleek durability. This outdoor loveseat combines a contemporary silhouette with must-have longevity, so you can bring your eye for...

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$925.20
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Harmony Headlands Outdoor Sofa with Cushion

New Product - Professional Photography Coming Soon

High style, meet sleek durability. This outdoor sofa combines a contemporary silhouette with must-have longevity, so you can bring your eye for des...

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$1,623.73
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$1,249.02
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$133.50
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$102.69
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Harperville Pillow (Set of 4)

From coastal to casual, this accent pillow rounds out your aesthetic with welcome charm. Soothing hues of blue and white come together to form a de...

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$102.69
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$69.76 - $117.87
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Harpwick Vase

The accent is on contemporary with this exquisite glass vase. Its cool iridescent gray finish and hand-carved pattern deliver a sophisticated state...

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$175.59
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Harriswood Accent Mirror Set (Set of 2)

This accent mirror set jazzes up your walls with modern glamour. Its unique design and goldtone finish exude a sophisticated sensibility while crea...

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Harriswood Accent Mirror Set (Set of 2)

3D Available

This accent mirror set jazzes up your walls with modern glamour. Its unique design and goldtone finish exude a sophisticated sensibility while crea...

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$175.59
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$135.07
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$833.51
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$641.16
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Havalance 67" TV Stand

3D Available

Set your sights on modern farmhouse style with this XL TV stand. Distressed two-tone treatment blends a weathered gray with vintage white for an ut...

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$388.49
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Havalance Chairside End Table

3D Available

What a fresh interpretation of country classic style. Inspired by American farmhouse craftsmanship, but with an elevated sensibility, this chairsid...

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$427.45
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Havalance Coffee Table

3D Available

With its richly rustic finish and textural mix, this coffee table goes to town on bygone beauty. Its distressed two-tone treatment blends a weather...

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$257.20 - $321.97
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$257.20

Havalance End Table

3D Available

With its richly rustic finish and textural mix, this end table goes to town on bygone beauty. Its distressed two-tone treatment blends a weathered ...

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$749.32
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$576.40
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Havalance Left Pier Cabinet

3D Available

Set your sights on modern farmhouse style with this pier cabinet. Its distressed two-tone treatment blends a weathered gray with vintage white for ...

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Havalance Lift-Top Coffee Table

3D Available

What a fresh interpretation of country classic style. Inspired by American farmhouse craftsmanship, but with an elevated sensibility, this lift-top...

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Havalance Right Pier Cabinet

3D Available

Set your sights on modern farmhouse style with this pier cabinet. Its distressed two-tone treatment blends a weathered gray with vintage white for ...

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$749.32
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$445.02 - $695.19
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$342.32 - $534.76
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Havalance Sofa/Console Table

3D Available

With its richly rustic finish and textural mix, this sofa table goes to town on bygone beauty. Its distressed two-tone treatment blends a weathered...

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$1,053.61
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$810.47
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Havalance TV Stand

3D Available

Have your fill of modern farmhouse style with this TV stand. Its distressed two-tone finish pairs a vintage white with a weathered gray for a look ...

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$1,053.61
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$810.47
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$251.37
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$193.36
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Havonplane 72" Counter Height Dining Bench

3D Available

This counter height dining bench is a favorite choice for casual rustic interiors. Offering a great seating alternative, it's your answer for impro...

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$251.37
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$140.70
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$108.23
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Havonplane Counter Height Barstool

3D Available

This counter height bar stool is a favorite choice for casual rustic interiors. Offering design-worthy seating, this bar stool is your answer for e...

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$140.70
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$108.23
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$859.98
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$661.52
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Havonplane Counter Height Dining Extension Table

3D Available

This counter height dining table is a favorite for casual rustic interiors. Offering plenty of seating space, it’s your answer for everyday living ...

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$859.98
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$661.52
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$1,000.70
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$1,000.70
$769.77
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Havonplane Dining Server

3D Available

This dining server is a favorite for casual rustic interiors. Offering plenty of storage, it’s your answer for everyday living and impromptu entert...

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$1,000.70
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$1,000.70
$769.77
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$1,853.45
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$1,853.45
$1,425.73
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$1,425.73

Healy Pier Power Recliner

Minimalistic vibes, maximum impact. This power recliner exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and generous pa...

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$1,853.45
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$1,853.45
$1,425.73
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$2,388.67
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$2,388.67
$1,837.44
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$1,837.44

Healy Pier Power Reclining Loveseat with Console

Minimalistic vibes, maximum impact. This power reclining loveseat exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and g...

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$2,388.67
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$2,388.67
$1,837.44
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$1,837.44
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$2,388.67
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$2,388.67
$1,837.44
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$1,837.44

Healy Pier Power Reclining Sofa

Minimalistic vibes, maximum impact. This power sofa exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and generous paddin...

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$2,388.67
$2,388.67 - $2,388.67
$2,388.67
$1,837.44
$1,837.44 - $1,837.44
$1,837.44
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$141.92
$141.92 - $141.92
$141.92
$109.17
$109.17 - $109.17
$109.17

Heathbury Table Lamp

New Product - Professional Photography Coming Soon

This table lamp impresses with its versatile neutral character and geometric appeal. A pattern of circles and curves beautifully contrasts with the...

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$141.92
$141.92 - $141.92
$141.92
$109.17
$109.17 - $109.17
$109.17
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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