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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Bellaby 60" TV Stand image Save 23% Save %
$248.95
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$191.50
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Bellaby 60" TV Stand

Express your modern farmhouse style with this TV stand with fireplace option. Its wispy white finish over replicated oak grain is a delightful chan...

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$248.95
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$191.50
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Bellaby 63" TV Stand with Electric Fireplace image Save 23% Save %
$804.66
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$618.97
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Bellaby 63" TV Stand with Electric Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

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$804.66
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$804.66
$618.97
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Bellaby 63" TV Stand with Fireplace image Save 23% Save %
$778.19
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$598.61
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Bellaby 63" TV Stand with Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

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$778.19
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$778.19
$598.61
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$598.61
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Bellaby Pier image Save 23% Save %
$145.52
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$111.94
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$111.94

Bellaby Pier

Express your farmhouse style with this TV pier. Wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Clean-l...

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$145.52
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$145.52
$111.94
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$111.94
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Bellaby TV Stand with Electric Fireplace image
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$650.69
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$650.69
$500.53
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Bellaby TV Stand with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

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$650.69
$650.69 - $650.69
$650.69
$500.53
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$500.53
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Darborn 88" TV Stand with Electric Fireplace image
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$1,556.36
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$1,197.20
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Darborn 88" TV Stand with Electric Fireplace

Make a farmhouse-inspired statement with this TV stand. It’s beautifully crafted to stand the test of time, with a planked effect and clean two-ton...

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$1,197.20
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Derekson 60" TV Stand image
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$248.95
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$248.95
$191.50
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Derekson 60" TV Stand

Make this TV stand with fireplace option the center of attention with its urban eclectic style. Its rustic finish over a replicated pine grain crea...

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$248.95
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$248.95
$191.50
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Derekson TV Stand with Electric Fireplace image
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$650.69
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$650.69
$500.53
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Derekson TV Stand with Electric Fireplace

Make this TV stand with LED fireplace insert the center of attention with its popular urban eclectic style. Its rustic finish over a replicated pin...

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$650.69
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$650.69
$500.53
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Dorrinson 60" TV Stand image
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$418.56
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$321.97
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Dorrinson 60" TV Stand

With its two-tone finish and minimalist charm, this TV stand with fireplace option is right in tune with your relaxed approach to high style. Beaut...

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$418.56
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$321.97
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Dorrinson 60" TV Stand with Electric Fireplace image
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$793.82 - $820.29
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$793.82
$610.63 - $630.99
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$610.63

Dorrinson 60" TV Stand with Electric Fireplace

With its two-tone finish and minimalist charm, this TV stand with infrared fireplace insert is right in tune with your relaxed approach to high sty...

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$793.82 - $820.29
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$610.63 - $630.99
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$610.63
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Foyland 83" TV Stand with Electric Fireplace image
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$1,723.55
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$1,325.81
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Foyland 83" TV Stand with Electric Fireplace

This TV stand with fireplace is rustic, casual contemporary style simply done right. Its two-tone color scheme features a rich brushed black finish...

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$1,723.55
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$1,325.81
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Landocken 83" TV Stand image
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$1,083.68
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$833.60
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Landocken 83" TV Stand

This TV stand combines casual contemporary design with modern appeal. Its combination of a thick-bodied wood-tone top with a slate blue cabinet is ...

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$1,083.68
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$833.60
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Landocken 83" TV Stand with Electric Fireplace image
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$1,806.53
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$1,389.64
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Landocken 83" TV Stand with Electric Fireplace

This TV stand combines casual contemporary design with modern appeal. Its combination of a thick-bodied wood-tone top with a slate blue cabinet is ...

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$1,806.53
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$1,806.53
$1,389.64
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Naydell 92" TV Stand image
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$942.97
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$725.36
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$725.36

Naydell 92" TV Stand

Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...

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$942.97
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$725.36
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Naydell 92" TV Stand with Electric Fireplace image
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$1,665.82
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$1,281.40
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Naydell 92" TV Stand with Electric Fireplace

Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Its beautifully c...

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$1,665.82
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$1,665.82
$1,281.40
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$1,281.40
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Realyn 74" TV Stand image
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$890.05
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$684.65
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$684.65

Realyn 74" TV Stand

Elevating the art of traditional cottage styling, this TV stand with fireplace option is beautifully in tune with your taste. Its antiqued two-tone...

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$890.05
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$684.65
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$684.65
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Realyn 74" TV Stand with Electric Fireplace image
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$1,419.26
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$1,419.26
$1,091.74
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$1,091.74

Realyn 74" TV Stand with Electric Fireplace

Elevating the art of traditional cottage styling, this TV stand with fireplace insert is beautifully in tune with your taste. Its antiqued two-tone...

View full details
$1,419.26
$1,419.26 - $1,419.26
$1,419.26
$1,091.74
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$1,091.74
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Rencott 80" TV Stand image
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$973.02
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$973.02
$748.48
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Rencott 80" TV Stand

This TV stand's classic yet contemporary good looks are hard to deny. Softly shaped posts with a light oak finish and wire-brushed wood grain textu...

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$973.02
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$973.02
$748.48
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Starmore 70" TV Stand image
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$890.05
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$684.65
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Starmore 70" TV Stand

3D Available

For fans of urban industrial design, this XL TV stand clearly steals the show. Its blend of acacia veneer and wood is beautified with an oiled waln...

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$890.05
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$890.05
$684.65
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$684.65
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Todoe 65" TV Stand image
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$776.97
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$776.97
$597.67
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Todoe 65" TV Stand

Make watching TV a joy. This TV stand's rustic-industrial style—with a gray finish, squared edges, zinc-tone corner bracket accents and nailhead de...

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$776.97
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$776.97
$597.67
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$597.67
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Todoe 65" TV Stand with Electric Fireplace image
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$1,499.82
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$1,499.82
$1,153.71
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$1,153.71

Todoe 65" TV Stand with Electric Fireplace

Make watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...

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$1,499.82
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$1,499.82
$1,153.71
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$1,153.71
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Trinell 60" TV Stand image
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$199.65
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$199.65
$153.58
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$153.58

Trinell 60" TV Stand

3D Available

Entertain a rugged-yet-refined sense of style with this TV stand. Its rustic finish and plank-style details pay homage to reclaimed barn wood, whil...

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$199.65
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$199.65
$153.58
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$153.58
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Trinell 63" TV Stand with Electric Fireplace image
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$778.19 - $804.66
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$778.19
$598.61 - $618.97
$598.61 - $618.97
$598.61

Trinell 63" TV Stand with Electric Fireplace

This TV stand with fireplace option makes home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, with a rustic fi...

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$778.19 - $804.66
$778.19 - $804.66
$778.19
$598.61 - $618.97
$598.61 - $618.97
$598.61
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Tyler Creek 74" TV Stand image
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$1,000.70
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$1,000.70
$769.77
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$769.77

Tyler Creek 74" TV Stand

Shabby chic with a hint of down-home country, this TV stand appeals to today’s more relaxed sensibilities. Its richly rustic two-tone effect blends...

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$1,000.70
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$1,000.70
$769.77
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$769.77
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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