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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Glencroft Power Reclining Loveseat with Console

New Product - Professional Photography Coming Soon

Looking for modern comfort that makes a subtle statement? With striking design details and expertly matched leather and faux leather upholstery, th...

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Glencroft Power Reclining Sofa

New Product - Professional Photography Coming Soon

Looking for modern comfort that makes a subtle statement? With striking design details and expertly matched leather and faux leather upholstery, th...

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Hallow Creek Outdoor Sofa with Cushion

3D Available

This sofa is a beautiful addition to any outdoor living space. Effortless in its simplicity, this piece echoes your easygoing sensibilities. Combin...

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Healy Pier Power Reclining Loveseat with Console

Minimalistic vibes, maximum impact. This power reclining loveseat exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and g...

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Healy Pier Power Reclining Sofa

Minimalistic vibes, maximum impact. This power sofa exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and generous paddin...

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Hillside Barn Outdoor Sofa with Cushion

3D Available

This sofa is a stylish outdoor piece with staying power. Built for longevity with Weatherwood, an engineered resin polymer with the appearance of w...

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Kimora Outdoor Swivel Lounge Chair with Cushion

3D Available

Add luxury, comfort and durability to alfresco fun. This outdoor swivel lounge chair captures the textural beauty of wicker while withstanding the ...

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Knightington Power Recliner with Audio Seating

Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming with...

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$1,195.34 - $1,697.72
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Lindyn Sectional Sofa

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this sectional sofa. Its stunningly soft fabric...

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Lindyn Sectional with Chaise

3D Available

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this sectional with chaise. Its stunningly soft...

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Modmax 6-Piece Sectional

3D Available

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

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Modmax Power Reclining Sectional

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

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Modmax Power Reclining Sectional with Chaise

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

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Modmax Sectional with Audio System

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

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Next-Gen DuraPella Power Recliner

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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Next-Gen DuraPella Power Recliner

3D Available

This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

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Next-Gen DuraPella Power Reclining Loveseat with Console

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

View full details
$2,108.43
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Next-Gen DuraPella Power Reclining Loveseat with Console

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

View full details
$2,108.43 - $2,668.91
$2,108.43 - $2,668.91
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Next-Gen DuraPella Power Reclining Sofa

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

View full details
$2,108.43
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Stupendous Super Chaise

Don’t want to sacrifice standout style for majorly cozy seating? This super chaise pairs bold character with sink-in comfort. Its retro-cool jumbo ...

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Sultan Meadow Reclining Sectional

This reclining sectional pairs the luxe look of faux leather with must-have functional features. LED lights on the underside put a modern twist on ...

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Top Tier Reclining Sectional with Chaise

3D Available

Experience unparalleled comfort with this reclining sectional with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing by c...

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$2,190.21 - $3,394.17
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Top Tier Sectional Chofa

Experience unparalleled comfort with this sectional chofa. It’s a stylish and invitingly soft look—made all the more appealing by cozy corduroy cus...

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Top Tier Sectional Sofa Chaise image
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Top Tier Sectional Sofa Chaise

Experience unparalleled comfort with this reclining sectional sofa with chaise. It’s a stylish and invitingly soft look—made all the more appealing...

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$1,997.78
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$1,536.75
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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