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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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$228.53
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$175.79
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Baystorm Nightstand

3D Available

Beachy style and room for bedside essentials go hand in hand with this nightstand. Its driftwood and surfer-inspired smoky finish creates a rustic ...

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$228.53
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$175.79
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$175.79
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$639.82 - $1,274.92
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$492.17 - $980.71
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$492.17

Baystorm Storage Bed

3D Available

Rest in the casually cool style and practicality of this king panel storage bed. Its driftwood and smoky finish gives this bed an easy-going vibe t...

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$639.82 - $1,274.92
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$492.17
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$402.90
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$309.92
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Baystorm Youth Bed

3D Available

Rest in the casually cool style of this twin panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...

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$511.17
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$393.21
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Beachloft Outdoor Ottoman with Cushion

Sleek, contemporary style meets outdoor living in this ottoman. Its clean-lined black aluminum frame expertly balances good looks and longevity. An...

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$393.21
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$412.54
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$317.34
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Beachloft Outdoor Coffee Table

Sleek, contemporary style meets outdoor living in this coffee table. Its clean-lined black aluminum frame expertly balances good looks and longevit...

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Bealen Vase image
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$57.73 - $70.95
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$44.41 - $54.58
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Bealen Vase

Bring a subtle pop of color to indoor and outdoor centerpieces with this vase. Its short, wide neck leaves plenty of room for your favorite florals...

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$99.83 - $140.70
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$76.79 - $108.23
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Beamund Vase (Set of 2)

Sleek. Contemporary. Chic. This vase has an organic sense of movement, recalling seaside aesthetics with its teal glass. A stunning solo accent, it...

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$76.79 - $108.23
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$203.28 - $402.92
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$156.37 - $309.94
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$156.37

Belachime Bed

3D Available

With its clean-lined look and modern attitude, this queen panel bed is a fresh style awakening. A warm charcoal hue over replicated oak grain easil...

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$156.37 - $309.94
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$307.89
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$236.84
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Beelman Accent Mirror

Simply a mixed-material masterpiece. This accent mirror’s openwork design, with a metal frame and wood accents, works with everything from contempo...

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$236.84
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Belachime Bedroom Mirror image
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$78.18
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Belachime Bedroom Mirror

With its clean-lined look and modern attitude, this mirror is a fresh style awakening. A warm charcoal hue over replicated oak grain easily complem...

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$78.18
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$303.10
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$233.15
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Belachime Chest of Drawers

3D Available

With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm charcoal hue over replicated oak grain easi...

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$303.10
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$233.15
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$328.35
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$252.58
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Belachime Dresser

3D Available

With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm charcoal hue over replicated oak grain easily comple...

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$328.35
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$406.52
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Belachime Dresser and Mirror

With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm charcoal hue over replicated oak grain ea...

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$203.26
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Belachime Nightstand

3D Available

With its clean-lined look and modern attitude, this nightstand is a fresh style awakening. A warm charcoal hue over replicated oak grain easily com...

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$203.26
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$156.35
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$156.35
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Bellaby 3-Piece Entertainment Center image
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$540.01
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$540.01
$415.39
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$415.39

Bellaby 3-Piece Entertainment Center

Express your modern farmhouse style with this entertainment center. Its wispy white finish over replicated oak grain is a delightful change from th...

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$540.01
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$540.01
$415.39
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Bellaby 60" TV Stand image
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$248.95
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$191.50
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Bellaby 60" TV Stand

Express your modern farmhouse style with this TV stand with fireplace option. Its wispy white finish over replicated oak grain is a delightful chan...

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$248.95
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$191.50
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Bellaby 63" TV Stand image
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$402.92
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$402.92
$309.94
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Bellaby 63" TV Stand

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

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$402.92
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$306.71 - $584.51
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$306.71
$235.93 - $449.62
$235.93 - $449.62
$235.93

Bellaby Bed

3D Available

It’s gorgeous; it’s modern farmhouse; it’s your very own queen panel bed. The wispy, whitewash palette sweeps over the set without covering the gra...

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$306.71 - $584.51
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$306.71
$235.93 - $449.62
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$579.74 - $911.69
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$579.74
$445.95 - $701.30
$445.95 - $701.30
$445.95

Bellaby Bed with 2 Storage Drawers

3D Available

It’s gorgeous; it’s modern farmhouse; it’s this queen storage bed. Wispy, whitewash finish infuses so much character without covering the grain for...

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$579.74 - $911.69
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$579.74
$445.95 - $701.30
$445.95 - $701.30
$445.95
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$481.10
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$481.10
$370.08
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$370.08

Bellaby Chest of Drawers

3D Available

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this chest of drawers. Wispy white finish over replicated oak wood...

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$481.10
$481.10 - $481.10
$481.10
$370.08
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$370.08
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$457.03 - $712.00
$457.03 - $712.00
$457.03
$351.56 - $547.69
$351.56 - $547.69
$351.56

Bellaby Crossbuck Bed

3D Available

It’s gorgeous, it’s modern farmhouse, it’s a queen crossbuck panel bed. Wispy, whitewash finish infuses so much character without masking the grain...

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$457.03 - $712.00
$457.03 - $712.00
$457.03
$351.56 - $547.69
$351.56 - $547.69
$351.56
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$633.84
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$633.84
$487.57
$487.57 - $487.57
$487.57

Bellaby Dresser

3D Available

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser. Wispy white finish over replicated oak wood grain br...

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$633.84
$633.84 - $633.84
$633.84
$487.57
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$487.57
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$277.82
$277.82 - $277.82
$277.82
$213.71
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$213.71

Bellaby Nightstand

3D Available

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this nightstand. Wispy white finish over replicated oak wood grain...

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$277.82
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$277.82
$213.71
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$213.71
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Bellaby Pier image
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$145.52
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$145.52
$111.94
$111.94 - $111.94
$111.94

Bellaby Pier

Express your farmhouse style with this TV pier. Wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Clean-l...

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$145.52
$145.52 - $145.52
$145.52
$111.94
$111.94 - $111.94
$111.94
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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