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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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$119.05
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$91.58
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Edinfielders Pillow (Set of 4)

Subtle in design, big on style. This accent pillow takes a neutral approach to contemporary aesthetics. With a machine-washable velvet cover for ea...

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$119.05
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$279.05
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$214.65
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Edrickhill 5' x 7' Rug

Take a casual approach to mod aesthetics with this rug. Shades of neutral come together in a dynamic abstract pattern, with the high-low constructi...

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$279.05
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$279.05
$214.65
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$627.85
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$482.96
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$482.96

Edrickhill 8' x 10' Rug

Take a casual approach to mod aesthetics with this rug. Neutral shades come together in a dynamic abstract pattern, with the high-low construction ...

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$627.85
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$482.96
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$167.17
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$128.59
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Edselham Table Lamp

New Product - Professional Photography Coming Soon

This table lamp takes a simply stylish approach to everyday illumination. Its glossy cream finish and neutral shade seamlessly pair with a variety ...

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$167.17
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$128.59
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$67.34
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$51.80
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Edurton Tray (Set of 2)

Sleek and sculptural, this marble tray puts a casual contemporary twist on both display and dining. It’s a luxe host for keys and other essentials ...

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$51.80
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$453.43 - $631.45
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$348.79 - $485.73
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Elbrim Bed

Rest in the casually cool style of this queen panel bed. A weathered brown finish and chill LED lighting create an easygoing vibe, setting the scen...

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$348.79 - $485.73
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$78.18
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$60.14
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Elbrim Bedroom Mirror

3D Available

Casually cool style and clean lines go hand in hand with this bedroom mirror. A weathered brown finish over replicated oak grain creates an easygoi...

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$60.14
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$381.25
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$381.25
$293.27
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Elbrim Chest of Drawers

3D Available

Casually cool style and lots of storage go hand in hand with this chest of drawers. A weathered brown finish over replicated oak grain creates an e...

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$381.25
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$381.25
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Elbrim Dresser

3D Available

Casually cool style and lots of storage go hand in hand with this dresser. A weathered brown finish over replicated oak grain creates an easygoing ...

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$381.25
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$293.27
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$459.43
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$353.41
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Elbrim Dresser and Mirror

Casually cool style and lots of storage go hand in hand with this dresser and mirror. A weathered brown finish over replicated oak grain creates an...

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$459.43
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$353.41
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$228.53
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$175.79
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Elbrim Nightstand

3D Available

Casually cool style and lots of storage go hand in hand with this nightstand. A weathered brown finish over replicated oak grain creates an easygoi...

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$228.53
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$175.79
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$639.82 - $873.22
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$492.17 - $671.71
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Elbrim Panel Storage Bed

Rest in the casually cool style of this queen panel storage bed. A weathered brown finish and chill LED lighting create an easygoing vibe, setting ...

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$639.82 - $873.22
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$492.17 - $671.71
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$492.17
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$98.63
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$75.87
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Elderland Washable 5' x 7' Area Rug

The soft, welcoming faux fur construction of this rug is complemented by a clean-lined geometric design. Its neutral black and gray tones give you ...

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$98.63
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$204.46
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$157.28
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Elderland Washable 7'6" x 9'6" Area Rug

The soft, welcoming faux fur construction of this rug is complemented by a clean-lined geometric design. Its neutral black and gray tones give you ...

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$204.46
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$157.28
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$98.63 - $204.46
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$75.87 - $157.28
$75.87 - $157.28
$75.87

Elderland Washable Area Rug

The soft, welcoming faux fur construction of this rug is complemented by a clean-lined geometric design. Its neutral black and gray tones give you ...

View full details
$98.63 - $204.46
$98.63 - $204.46
$98.63
$75.87 - $157.28
$75.87 - $157.28
$75.87
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$294.67 - $639.87
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$226.67 - $492.21
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Eldonmore Area Rug

New Product - Professional Photography Coming Soon

Rocking a stylish geometric design, this elegant area rug knows how to make a statement. Its black and ivory pattern offers a welcome complement un...

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$294.67 - $639.87
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$226.67 - $492.21
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$331.96
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$255.35
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Elite Park Outdoor Bench with Cushion

3D Available

Add a distinguished touch of gray to your outdoor living space with this bench. It's made with an aluminum frame with a wood-look finish for a rela...

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$331.96
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$255.35
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$525.59
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$404.30
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Elite Park Outdoor Coffee Table

3D Available

Add a distinguished touch of gray to your outdoor living space with this coffee table. This head-turning table is made with resin wicker over an al...

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$525.59
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$404.30
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$293.49
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$225.76
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Elite Park Outdoor End Table

3D Available

Add a distinguished touch of gray to your outdoor living space with this end table. This head-turning table is made with resin wicker over an alumi...

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$293.49
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$293.49
$225.76
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$225.76
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$173.21
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$133.24
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Ellford Table Lamp

3D Available

The mosaic patterned Ellford table lamp is a masterful interpretation of neutral hues. It prioritizes unique personality without sacrificing functi...

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$173.21
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$133.24
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$371.64
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$371.64
$285.88
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Ellisonville Floor Mirror

New Product - Professional Photography Coming Soon

Reflect your taste for contemporary yet simple style with this floor mirror. The frame's carved wave design brings visual intrigue without being to...

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$371.64
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$371.64
$285.88
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$31.27
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$31.27
$24.05
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$24.05

Elonwich Pillow

Steal the scene with this funky accent pillow. Shades of teal transition beautifully in an engaging ombre stripe print. Perch this pillow atop a so...

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$31.27
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$31.27
$24.05
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$24.05
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$123.88
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$123.88
$95.29
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$95.29

Elonwich Pillow (Set of 4)

Steal the scene with this funky accent pillow. Shades of teal transition beautifully in an engaging ombre stripe print. Perch this pillow atop a so...

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$123.88
$123.88 - $123.88
$123.88
$95.29
$95.29 - $95.29
$95.29
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$140.70
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$140.70
$108.23
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$108.23

Emelda Table Lamp

This table lamp illuminates with vintage-inspired style. An antiqued cream glaze on the base boasts a crackle effect. Perfect for farmhouse and cot...

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$140.70
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$140.70
$108.23
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$108.23
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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