Skip to content
"Great selection, great customer service
I'll continue to do business with them, great experience.
Read More Reviews At:
Google
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
About Us Contact Us Financing Furniture Care Accessibility

Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

Filters

Filter

Refine

view all

Type

Brand

Price

AR Availability

Bed Size

Bed Style

Color

Consumer Assembly

Dining Table Height

Group

Lamp Type

Manual

Material

Mirror Type

Number of Doors

Number of Drawers

Number of Shelves

Piece Count

Power

Product Theme

Product Video

Seat Count

Shade

Shape

Shipping

Style

Sub Brand

Table Shape

Throw Fabric

Top Products

clear

Collection

clear
$
$
Willowton Nightstand image Save 23% Save %
$265.80
$265.80 - $265.80
$265.80
$204.46
$204.46 - $204.46
$204.46

Willowton Nightstand

3D Available

This nightstand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sid...

View full details
$265.80
$265.80 - $265.80
$265.80
$204.46
$204.46 - $204.46
$204.46
Save 23% Save %
Willowton TV Stand with Electric Fireplace image Save 23% Save %
$601.38
$601.38 - $601.38
$601.38
$462.60
$462.60 - $462.60
$462.60

Willowton TV Stand with Electric Fireplace

This TV stand with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish ...

View full details
$601.38
$601.38 - $601.38
$601.38
$462.60
$462.60 - $462.60
$462.60
Save 23% Save %
Wimshaw Accent Table image Save 23% Save %
$202.06
$202.06 - $202.06
$202.06
$155.43
$155.43 - $155.43
$155.43

Wimshaw Accent Table

Sleek form, superior function. The C-shaped design of this accent table lends a clean-lined, contemporary feel while providing handy versatility. T...

View full details
$202.06
$202.06 - $202.06
$202.06
$155.43
$155.43 - $155.43
$155.43
Save 23% Save %
Winter Arc Lamp image Save 23% Save %
$375.27
$375.27 - $375.27
$375.27
$288.67
$288.67 - $288.67
$288.67

Winter Arc Lamp

Have a ball bringing highly contemporary style to a space with this 5-light floor lamp. Crystal-like acrylic balls spread light in such an illumina...

View full details
$375.27
$375.27 - $375.27
$375.27
$288.67
$288.67 - $288.67
$288.67
Save 23% Save %
Woodanville Dining Drop Leaf Table image
Save 23% Save %
$167.17
$167.17 - $167.17
$167.17
$128.59
$128.59 - $128.59
$128.59

Woodanville Dining Drop Leaf Table

3D Available

Turn your eat-in kitchen or dining space into a cottage-chic retreat with this round drop leaf table. Two-tone finish serves up a double helping of...

View full details
$167.17
$167.17 - $167.17
$167.17
$128.59
$128.59 - $128.59
$128.59
Save 23% Save %
Wynnlow 4-Piece Entertainment Center image
Save up to 23% Save %
$613.37 - $1,137.80
$613.37 - $1,137.80
$613.37
$471.82 - $875.23
$471.82 - $875.23
$471.82

Wynnlow 4-Piece Entertainment Center

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

View full details
$613.37 - $1,137.80
$613.37 - $1,137.80
$613.37
$471.82 - $875.23
$471.82 - $875.23
$471.82
Save up to 23% Save %
Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
Save up to 23% Save %
$1,015.09 - $1,539.54
$1,015.09 - $1,539.54
$1,015.09
$780.84 - $1,184.26
$780.84 - $1,184.26
$780.84

Wynnlow 4-Piece Entertainment Center with Electric Fireplace

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

View full details
$1,015.09 - $1,539.54
$1,015.09 - $1,539.54
$1,015.09
$780.84 - $1,184.26
$780.84 - $1,184.26
$780.84
Save up to 23% Save %
Wynnlow 63" TV Stand with Electric Fireplace image
Save up to 23% Save %
$778.19 - $804.66
$778.19 - $804.66
$778.19
$598.61 - $618.97
$598.61 - $618.97
$598.61

Wynnlow 63" TV Stand with Electric Fireplace

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

View full details
$778.19 - $804.66
$778.19 - $804.66
$778.19
$598.61 - $618.97
$598.61 - $618.97
$598.61
Save up to 23% Save %
Save up to 23% Save %
$378.87 - $809.43
$378.87 - $809.43
$378.87
$291.44 - $622.64
$291.44 - $622.64
$291.44

Wynnlow Bed

3D Available

This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

View full details
$378.87 - $809.43
$378.87 - $809.43
$378.87
$291.44 - $622.64
$291.44 - $622.64
$291.44
Save up to 23% Save %
Wynnlow Chest of Drawers image
Save 23% Save %
$430.59
$430.59 - $430.59
$430.59
$331.22
$331.22 - $331.22
$331.22

Wynnlow Chest of Drawers

3D Available

This chest of drawers is sure to win your heart with its daring designer take on modern rustic. The bedroom chest’s crisp, clean and minimalist-chi...

View full details
$430.59
$430.59 - $430.59
$430.59
$331.22
$331.22 - $331.22
$331.22
Save 23% Save %
Wynnlow Crossbuck Bed image
Save up to 23% Save %
$304.29 - $656.72
$304.29 - $656.72
$304.29
$234.07 - $505.17
$234.07 - $505.17
$234.07

Wynnlow Crossbuck Bed

3D Available

This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

View full details
$304.29 - $656.72
$304.29 - $656.72
$304.29
$234.07 - $505.17
$234.07 - $505.17
$234.07
Save up to 23% Save %
Wynnlow Dresser image
Save 23% Save %
$430.59
$430.59 - $430.59
$430.59
$331.22
$331.22 - $331.22
$331.22

Wynnlow Dresser

3D Available

This dresser is sure to win your heart with its daring, designer take on modern rustic style. The dresser’s crisp, clean and minimalist-chic profil...

View full details
$430.59
$430.59 - $430.59
$430.59
$331.22
$331.22 - $331.22
$331.22
Save 23% Save %
Wynnlow Dresser and Mirror image
Save 23% Save %
$508.77
$508.77 - $508.77
$508.77
$391.36
$391.36 - $391.36
$391.36

Wynnlow Dresser and Mirror

3D Available

This dresser and mirror set is sure to win your heart with its daring designer take on modern rustic. The dresser and mirror's crisp, clean and min...

View full details
$508.77
$508.77 - $508.77
$508.77
$391.36
$391.36 - $391.36
$391.36
Save 23% Save %
Wynnlow Nightstand image
Save 23% Save %
$265.80
$265.80 - $265.80
$265.80
$204.46
$204.46 - $204.46
$204.46

Wynnlow Nightstand

3D Available

This nightstand is sure to win your heart with its daring designer take on modern rustic. The nightstand’s crisp, clean and minimalist-chic profile...

View full details
$265.80
$265.80 - $265.80
$265.80
$204.46
$204.46 - $204.46
$204.46
Save 23% Save %
Wynnlow TV Stand with Electric Fireplace image
Save 23% Save %
$650.69
$650.69 - $650.69
$650.69
$500.53
$500.53 - $500.53
$500.53

Wynnlow TV Stand with Electric Fireplace

This TV stand with LED fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and minimalist-...

View full details
$650.69
$650.69 - $650.69
$650.69
$500.53
$500.53 - $500.53
$500.53
Save 23% Save %
Wystfield Chairside End Table image
Save 23% Save %
$221.31
$221.31 - $221.31
$221.31
$170.24
$170.24 - $170.24
$170.24

Wystfield Chairside End Table

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this chairside end table elevates the a...

View full details
$221.31
$221.31 - $221.31
$221.31
$170.24
$170.24 - $170.24
$170.24
Save 23% Save %
Wystfield Coffee Table image
Save 23% Save %
$582.14
$582.14 - $582.14
$582.14
$447.80
$447.80 - $447.80
$447.80

Wystfield Coffee Table

Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this square coffee table takes the art of rustic farmho...

View full details
$582.14
$582.14 - $582.14
$582.14
$447.80
$447.80 - $447.80
$447.80
Save 23% Save %
Wystfield End Table image
Save 23% Save %
$334.36
$334.36 - $334.36
$334.36
$257.20
$257.20 - $257.20
$257.20

Wystfield End Table

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rust...

View full details
$334.36
$334.36 - $334.36
$334.36
$257.20
$257.20 - $257.20
$257.20
Save 23% Save %
Save 23% Save %
$982.63
$982.63 - $982.63
$982.63
$755.87
$755.87 - $755.87
$755.87

Blairhurst Chest of Drawers

Discover something exceptional with this chest of drawers. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-ins...

View full details
$982.63
$982.63 - $982.63
$982.63
$755.87
$755.87 - $755.87
$755.87
Save 23% Save %
Save 23% Save %
$1,172.69
$1,172.69 - $1,172.69
$1,172.69
$902.07
$902.07 - $902.07
$902.07

Blairhurst Dresser

Discover something exceptional with this dresser. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-inspired col...

View full details
$1,172.69
$1,172.69 - $1,172.69
$1,172.69
$902.07
$902.07 - $902.07
$902.07
Save 23% Save %
Save 23% Save %
$489.50
$489.50 - $489.50
$489.50
$376.54
$376.54 - $376.54
$376.54

Blairhurst Nightstand

Discover something exceptional with this nightstand. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-inspired ...

View full details
$489.50
$489.50 - $489.50
$489.50
$376.54
$376.54 - $376.54
$376.54
Save 23% Save %
Bolanburg Counter Height Bar Stool image
Save up to 23% Save %
$97.41 - $181.61
$97.41 - $181.61
$97.41
$74.93 - $139.70
$74.93 - $139.70
$74.93

Bolanburg Counter Height Bar Stool

3D Available

The beauty of this upholstered bar stool is something to savor. Designed to serve up comfort and flair, this rake-back bar stool entices with a cus...

View full details
$97.41 - $181.61
$97.41 - $181.61
$97.41
$74.93 - $139.70
$74.93 - $139.70
$74.93
Save up to 23% Save %
Save 23% Save %
$251.37
$251.37 - $251.37
$251.37
$193.36
$193.36 - $193.36
$193.36

Bolanburg Counter Height Dining Bench

3D Available

The beauty of this upholstered dining bench is something to savor. Serving up comfort and flair, this generously scaled counter-height bench entice...

View full details
$251.37
$251.37 - $251.37
$251.37
$193.36
$193.36 - $193.36
$193.36
Save 23% Save %
Save 23% Save %
$859.98
$859.98 - $859.98
$859.98
$661.52
$661.52 - $661.52
$661.52

Bolanburg Counter Height Dining Table

3D Available

The beauty and practicality of this dining room counter height table are something to savor. A two-tone textural finish provides a double helping o...

View full details
$859.98
$859.98 - $859.98
$859.98
$661.52
$661.52 - $661.52
$661.52
Save 23% Save %

Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available