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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Starmore 70" TV Stand with Electric Fireplace image Save up to 23% Save %
$1,265.30 - $1,291.77
$1,265.30 - $1,291.77
$1,265.30
$973.31 - $993.67
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$973.31

Starmore 70" TV Stand with Electric Fireplace

For fans of urban industrial design, this XL TV stand with fireplace insert clearly steals the show. Its blend of acacia veneer and wood is beautif...

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$1,265.30 - $1,291.77
$1,265.30 - $1,291.77
$1,265.30
$973.31 - $993.67
$973.31 - $993.67
$973.31
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Stelsie Chest of Drawers image Save 23% Save %
$303.10
$303.10 - $303.10
$303.10
$233.15
$233.15 - $233.15
$233.15

Stelsie Chest of Drawers

3D Available

With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A crisp, white hue over subtle replicated wood gra...

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$303.10
$303.10 - $303.10
$303.10
$233.15
$233.15 - $233.15
$233.15
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Stelsie Dresser image Save 23% Save %
$328.35
$328.35 - $328.35
$328.35
$252.58
$252.58 - $252.58
$252.58

Stelsie Dresser

3D Available

With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A crisp, white hue over subtle replicated wood grain easily...

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$328.35
$328.35 - $328.35
$328.35
$252.58
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$252.58
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Stelsie Dresser and Mirror image Save 23% Save %
$406.52
$406.52 - $406.52
$406.52
$312.71
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$312.71

Stelsie Dresser and Mirror

3D Available

With its clean-lined look and modern attitude, this dresser with mirror is a fresh style awakening. A crisp, white hue over subtle replicated wood ...

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$406.52
$406.52 - $406.52
$406.52
$312.71
$312.71 - $312.71
$312.71
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Stelsie Nightstand image
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$203.26
$203.26 - $203.26
$203.26
$156.35
$156.35 - $156.35
$156.35

Stelsie Nightstand

3D Available

With its clean-lined look and modern attitude, this nightstand is a fresh style awakening. A crisp, white hue over subtle replicated wood grain eas...

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$203.26
$203.26 - $203.26
$203.26
$156.35
$156.35 - $156.35
$156.35
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Steuben Table Lamp (Set of 2) image
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$167.17
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$167.17
$128.59
$128.59 - $128.59
$128.59

Steuben Table Lamp (Set of 2)

3D Available

Its base teeming with texture, this ceramic table lamp proves that a monochromatic design can still be visually interesting. The clean lines and cr...

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$167.17
$167.17 - $167.17
$167.17
$128.59
$128.59 - $128.59
$128.59
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Stoneland Power Recliner image
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$928.54
$928.54 - $928.54
$928.54
$714.26
$714.26 - $714.26
$714.26

Stoneland Power Recliner

3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this power rocker recliner delivers both with ease. Its high-perf...

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$928.54
$928.54 - $928.54
$928.54
$714.26
$714.26 - $714.26
$714.26
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Stoneland Power Reclining Loveseat with Console image
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$1,367.52
$1,367.52 - $1,367.52
$1,367.52
$1,051.94
$1,051.94 - $1,051.94
$1,051.94

Stoneland Power Reclining Loveseat with Console

3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this power reclining loveseat delivers both with ease. Its high-p...

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$1,367.52
$1,367.52 - $1,367.52
$1,367.52
$1,051.94
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$1,051.94
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Stoneland Power Reclining Sofa image
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$1,367.52
$1,367.52 - $1,367.52
$1,367.52
$1,051.94
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$1,051.94

Stoneland Power Reclining Sofa

3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this power reclining sofa delivers both with ease. Its high-perfo...

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$1,367.52
$1,367.52 - $1,367.52
$1,367.52
$1,051.94
$1,051.94 - $1,051.94
$1,051.94
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Stoneland Recliner image
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$793.82
$793.82 - $793.82
$793.82
$610.63
$610.63 - $610.63
$610.63

Stoneland Recliner

3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this rocker recliner delivers both with ease. Its high-performanc...

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$793.82
$793.82 - $793.82
$793.82
$610.63
$610.63 - $610.63
$610.63
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Stoneland Reclining Loveseat with Console image
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$1,093.30
$1,093.30 - $1,093.30
$1,093.30
$841.00
$841.00 - $841.00
$841.00

Stoneland Reclining Loveseat with Console

3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this reclining loveseat with console delivers both with ease. Its...

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$1,093.30
$1,093.30 - $1,093.30
$1,093.30
$841.00
$841.00 - $841.00
$841.00
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Stoneland Reclining Sofa image
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$1,093.30
$1,093.30 - $1,093.30
$1,093.30
$841.00
$841.00 - $841.00
$841.00

Stoneland Reclining Sofa

3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this reclining sofa delivers both with ease. Its high-performance...

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$1,093.30
$1,093.30 - $1,093.30
$1,093.30
$841.00
$841.00 - $841.00
$841.00
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Stonemeade Loveseat image
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$626.63
$626.63 - $626.63
$626.63
$482.02
$482.02 - $482.02
$482.02

Stonemeade Loveseat

This loveseat feels every bit as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to unwind. Whether you...

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$626.63
$626.63 - $626.63
$626.63
$482.02
$482.02 - $482.02
$482.02
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Stonemeade Ottoman image
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$299.47
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$299.47
$230.36
$230.36 - $230.36
$230.36

Stonemeade Ottoman

This ottoman is a seat for your feet that feels as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to u...

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$299.47
$299.47 - $299.47
$299.47
$230.36
$230.36 - $230.36
$230.36
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Stonemeade Oversized Chair image
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$571.31
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$571.31
$439.47
$439.47 - $439.47
$439.47

Stonemeade Oversized Chair

This oversized chair feels every bit as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to unwind. Whet...

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$571.31
$571.31 - $571.31
$571.31
$439.47
$439.47 - $439.47
$439.47
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Stonemeade Recliner image
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$520.79
$520.79 - $520.79
$520.79
$400.61
$400.61 - $400.61
$400.61

Stonemeade Recliner

This rocker recliner feels every bit as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to unwind. And ...

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$520.79
$520.79 - $520.79
$520.79
$400.61
$400.61 - $400.61
$400.61
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Stonemeade Sofa image
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$681.94
$681.94 - $681.94
$681.94
$524.57
$524.57 - $524.57
$524.57

Stonemeade Sofa

This sofa feels every bit as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to unwind. Whether you're ...

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$681.94
$681.94 - $681.94
$681.94
$524.57
$524.57 - $524.57
$524.57
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Stonemeade Sofa Sleeper image
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$1,088.50
$1,088.50 - $1,088.50
$1,088.50
$837.31
$837.31 - $837.31
$837.31

Stonemeade Sofa Sleeper

This sofa sleeper feels every bit as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to unwind. Whether...

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$1,088.50
$1,088.50 - $1,088.50
$1,088.50
$837.31
$837.31 - $837.31
$837.31
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Strawbill Power Lift Recliner image
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$985.05
$985.05 - $985.05
$985.05
$757.73
$757.73 - $757.73
$757.73

Strawbill Power Lift Recliner

Enjoy comfort to the max in this power lift recliner. It fully reclines for relaxing or snoozing, and then eases you upright and back on your feet ...

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$985.05
$985.05 - $985.05
$985.05
$757.73
$757.73 - $757.73
$757.73
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Strumford Bar Height Bar Stool image
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$167.17
$167.17 - $167.17
$167.17
$128.59
$128.59 - $128.59
$128.59

Strumford Bar Height Bar Stool

3D Available

Have a seat in sleek style with this upholstered swivel bar stool. Contemporary with a casual vibe, it's dressed to impress with a metal frame and ...

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$167.17
$167.17 - $167.17
$167.17
$128.59
$128.59 - $128.59
$128.59
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Stupendous Oversized Accent Ottoman image
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$681.94
$681.94 - $681.94
$681.94
$524.57
$524.57 - $524.57
$524.57

Stupendous Oversized Accent Ottoman

Don’t want to sacrifice standout style for a cozy seating companion? This oversized accent ottoman pairs bold character with kick-back comfort. Its...

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$681.94
$681.94 - $681.94
$681.94
$524.57
$524.57 - $524.57
$524.57
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Stupendous Oversized Chaise image
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$1,359.12
$1,359.12 - $1,359.12
$1,359.12
$1,045.48
$1,045.48 - $1,045.48
$1,045.48

Stupendous Oversized Chaise

Don’t want to sacrifice standout style for majorly cozy seating? The Stupendous oversized chaise pairs bold character with sink-in comfort. Its ret...

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$1,359.12
$1,359.12 - $1,359.12
$1,359.12
$1,045.48
$1,045.48 - $1,045.48
$1,045.48
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Stupendous Sectional image
Save up to 23% Save %
$3,130.75 - $4,220.45
$3,130.75 - $4,220.45
$3,130.75
$2,408.27 - $3,246.50
$2,408.27 - $3,246.50
$2,408.27

Stupendous Sectional

Don’t want to sacrifice standout style for majorly cozy seating? This sectional pairs bold character with sink-in comfort. Its retro-cool jumbo cor...

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$3,130.75 - $4,220.45
$3,130.75 - $4,220.45
$3,130.75
$2,408.27 - $3,246.50
$2,408.27 - $3,246.50
$2,408.27
Save up to 23% Save %
Surmour End Table image
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$242.96
$242.96 - $242.96
$242.96
$186.89
$186.89 - $186.89
$186.89

Surmour End Table

Striking contemporary form, meet can’t-miss function. This end table pairs the look of faux gray marble with a weathered gray wood grain for a simp...

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$242.96
$242.96 - $242.96
$242.96
$186.89
$186.89 - $186.89
$186.89
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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