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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Feazada Power Recliner

Prepare to be wowed. This power recliner is ready to elevate your home theater experience, with one-touch power controls and futuristic LED lights ...

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Feddinger Bed

A relaxed take on casual traditional design, this queen panel bed strikes a comfy pose with a classic sensibility. Its timeless design and chestnut...

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Feddinger Chest of Drawers

A relaxed take on casual traditional design, this chest of drawers strikes a comfy pose with a classic sensibility. Its timeless design and chestnu...

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$1,090.88
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Feddinger Dresser

A relaxed take on casual traditional design, this dresser strikes a comfy pose with a classic sensibility. Its timeless design and chestnut brown w...

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Feddinger Dresser and Mirror

A relaxed take on casual traditional design, this dresser with mirror strikes a comfy pose with a classic sensibility. Its timeless design and ches...

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$519.60
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Feddinger Nightstand

A relaxed take on casual traditional design, this nightstand strikes a comfy pose with a classic sensibility. Its timeless design and chestnut brow...

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$1,006.61 - $1,155.56
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Feddinger Panel Storage Bed

A relaxed take on casual traditional design, this queen panel storage bed strikes a comfy pose with a classic sensibility. Its timeless design and ...

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$690.39
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Femley Recliner

Tired of searching for the right rocker recliner? Find your perfect fit with this chair. Its rich, supple upholstery has the look of timeless leath...

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Fenna Accent Chair

Looking for a statement piece that's both stylish and comfortable? This accent chair delivers with its vibrant multicolor block pattern and plush u...

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$204.46
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Fendenmore Chairside End Table

New Product - Professional Photography Coming Soon

Embrace simply stylish sofa-side function with this chairside end table. Keep entertainment essentials like remotes, coasters and more close with t...

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Ferrison Table Lamp

This giraffe lamp combines contemporary style with eclectic charm. The curious animal peeks out over the top of the shade, adding a playful touch t...

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Finch Chest of Drawers

3D Available

Practical and attractive, this chest of drawers blends seamlessly with modern decor and makes a smart addition to a bedroom. Five spacious drawers ...

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Fintan Floor Mirror

New Product - Professional Photography Coming Soon

With a gracefully arching top dressed in a goldtone finish, this floor mirror embodies contemporary elegance. Its substantial scale wows, ushering ...

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First Base Reclining Loveseat

3D Available

This loveseat tees you up to catch up on streaming or enjoy the latest game without breaking the bank. Its easy reclining motion and inviting stitc...

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First Base Recliner

3D Available

This recliner tees you up to catch up on streaming or enjoy the latest game without breaking the bank. Its easy reclining motion and inviting stitc...

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First Base Reclining Sofa

3D Available

This sofa tees you up to catch up on streaming or enjoy the latest game without breaking the bank. Its easy reclining motion and inviting stitched ...

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$876.80
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Fitzroy Accent Cabinet

New Product - Professional Photography Coming Soon

This stunning accent cabinet combines modern design with sophisticated materials. Its natural finish and sleek white marble top create an elegant c...

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$306.71
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$235.93
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Floymour Wall Art

New Product - Professional Photography Coming Soon

Muted tones make a big visual impact in this wall art. Exuding a modern sensibility, its hand painted abstract design brings dynamic visual interes...

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$216.50
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Flurinworth Vase

Simply chic. With its textured pattern and asymmetrical top, this cream-colored floor vase is a subtly stylish addition to your decor. Refresh the ...

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$149.15
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Flynnwick 5' x 7' Rug

It feels awfully good to sink your toes into the high-pile plushness of this contemporary rug. With its eye-catching design, this floor centerpiece...

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$149.15
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$323.53
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$248.87
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Flynnwick 8' x 10' Rug

It feels awfully good to sink your toes into the high-pile plushness of this contemporary rug. With its eye-catching design, this floor centerpiece...

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$323.53
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$602.58
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Foreside Recliner

Sometimes seeing is believing. And you can rest assured that this rocker recliner is every bit as indulgent as it looks. Designed to put you in the...

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$602.58
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$463.52
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$958.58
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$958.58
$737.37
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$737.37

Foreside Reclining Loveseat with Console

Sometimes seeing is believing. And you can rest assured that this reclining loveseat with console is every bit as indulgent as it looks. Designed t...

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$958.58
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$958.58
$737.37
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$958.58
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$958.58
$737.37
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$737.37

Foreside Reclining Sofa

Sometimes seeing is believing. And you can rest assured that this reclining sofa is every bit as indulgent as it looks. Designed to put you in the ...

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$958.58
$958.58 - $958.58
$958.58
$737.37
$737.37 - $737.37
$737.37
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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