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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Dylanton Area Rug

New Product - Professional Photography Coming Soon

This area rug has a relaxed sensibility that's sure to suit coastal and casual aesthetics. Its artfully hand tufted geometric design adds both soft...

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Dynnford Table (Set of 3)

Take a turn toward the contemporary with this table set. The urban-chic faux soapstone tops exude practical yet modern flair, while sturdy wood-loo...

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East Beach Adirondack Chair

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Easy-breezy beauty, made to withstand the elements. This Adirondack chair makes a serene statement with its soothing shade of blue and contrasting ...

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East Beach Outdoor Arm Chair with Cushion (Set of 2)

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Easy-breezy beauty, made to withstand the elements. With its soothing shade of blue and contrasting wood-look arms, this outdoor arm chair makes a ...

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East Beach Outdoor Bar Table with Fire Pit

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Easy-breezy beauty, made to withstand the elements. This outdoor bar table with fire pit makes a serene statement with its soothing shade of blue a...

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East Beach Outdoor Coffee Table

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Easy-breezy beauty, made to withstand the elements. The Mabry Shores outdoor coffee table makes a serene statement with its soothing shade of blue ...

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East Beach Outdoor Dining Table

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Easy-breezy beauty, made to withstand the elements. This outdoor dining table makes a serene statement with its soothing shade of blue and contrast...

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$697.61
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East Beach Outdoor Counter Height Bar Stool (Set of 2)

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Easy-breezy beauty, made to withstand the elements. This outdoor counter height bar stool, in a soothing shade of blue, makes a serene statement on...

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East Beach Outdoor End Table

New Product - Professional Photography Coming Soon

Easy-breezy beauty, made to withstand the elements. This outdoor end table makes a serene statement with its soothing shade of blue and contrasting...

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$231.30
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$1,202.76
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$925.20
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East Beach Outdoor Loveseat with Cushion

New Product - Professional Photography Coming Soon

Easy-breezy beauty, made to withstand the elements. This outdoor loveseat makes a serene statement with its soothing shade of blue and contrasting ...

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East Beach Outdoor Sofa with Cushion

New Product - Professional Photography Coming Soon

Easy-breezy beauty, made to withstand the elements. This outdoor sofa makes a serene statement with its soothing shade of blue and contrasting wood...

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East Beach Outdoor Swivel Chair with Cushion (Set of 2)

New Product - Professional Photography Coming Soon

Easy-breezy beauty, made to withstand the elements. With its soothing shade of blue and contrasting wood-look arms, this outdoor swivel rocker dini...

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East Beach Outdoor Swivel Glider Chair with Cushion

New Product - Professional Photography Coming Soon

Easy-breezy beauty, made to withstand the elements. This outdoor swivel glider lounge chair makes a serene statement with its soothing shade of blu...

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$328.35
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Edenfield Oversized Accent Ottoman

3D Available

Contemporary fashion, meet superior form. This ottoman is strikingly streamlined in design, with its handsome charcoal upholstery speaking to tried...

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Edenwold Recliner

This rocker recliner is your best shot for comfort and total relaxation. Its super soft faux leather, contemporary bustle back and contrast stitchi...

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$119.05
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Edinfielders Pillow (Set of 4)

Subtle in design, big on style. This accent pillow takes a neutral approach to contemporary aesthetics. With a machine-washable velvet cover for ea...

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$279.05
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$214.65
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Edrickhill 5' x 7' Rug

Take a casual approach to mod aesthetics with this rug. Shades of neutral come together in a dynamic abstract pattern, with the high-low constructi...

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$627.85
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$482.96
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Edrickhill 8' x 10' Rug

Take a casual approach to mod aesthetics with this rug. Neutral shades come together in a dynamic abstract pattern, with the high-low construction ...

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$627.85
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$167.17
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Edselham Table Lamp

New Product - Professional Photography Coming Soon

This table lamp takes a simply stylish approach to everyday illumination. Its glossy cream finish and neutral shade seamlessly pair with a variety ...

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Edurton Tray (Set of 2)

Sleek and sculptural, this marble tray puts a casual contemporary twist on both display and dining. It’s a luxe host for keys and other essentials ...

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$453.43 - $631.45
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$348.79 - $485.73
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Elbrim Bed

Rest in the casually cool style of this queen panel bed. A weathered brown finish and chill LED lighting create an easygoing vibe, setting the scen...

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$453.43 - $631.45
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$78.18
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Elbrim Bedroom Mirror

3D Available

Casually cool style and clean lines go hand in hand with this bedroom mirror. A weathered brown finish over replicated oak grain creates an easygoi...

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$381.25
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$381.25
$293.27
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Elbrim Chest of Drawers

3D Available

Casually cool style and lots of storage go hand in hand with this chest of drawers. A weathered brown finish over replicated oak grain creates an e...

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$381.25
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$381.25
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Elbrim Dresser

3D Available

Casually cool style and lots of storage go hand in hand with this dresser. A weathered brown finish over replicated oak grain creates an easygoing ...

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$381.25
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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