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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Bronyan Dresser

3D Available

Alluring smoky gray hues create an ambiance that just feels right. This 6-drawer dresser has a charming wood-like appeal enriched by a two-tone, te...

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$430.59
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$331.22
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$508.77
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Bronyan Dresser and Mirror

3D Available

Alluring smoky gray hues create an ambiance that just feels right. This 6-drawer dresser and mirror set has a charming wood-like appeal enriched by...

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$215.28
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Bronyan Nightstand

3D Available

Alluring smoky gray hues create an ambiance that just feels right. This nightstand has a charming wood-like appeal enriched by a two-tone, textured...

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$215.28
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$165.60
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$659.11
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Brook Ranch Outdoor Lounge Chair with Cushion

3D Available

Relax. Refresh. Refine your outdoor oasis. This lounge chair masters high style with beautiful simplicity. High-performance fabric, warmly neutral ...

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$659.11
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$507.01
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$834.73
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$642.10
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Brook Ranch Outdoor Multi-use Table

3D Available

Relax. Refresh. Refine your outdoor oasis. This multi-use table masters high style with beautiful simplicity. A handy shelf for storage, warmly neu...

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Brook Ranch Outdoor Sofa Sectional/Bench with Cushion (Set of 3)

3D Available

Relax. Refresh. Refine your outdoor oasis. This sectional and bench master high style with beautiful simplicity. High-performance fabric, warmly ne...

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$1,136.60
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Bruchandi Chest of Drawers

New Product - Professional Photography Coming Soon

Inspired by the grandeur and grace of European traditional style, this opulent chest of drawers is nothing short of stunning. Its large-scale decor...

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$1,049.18
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Bruchandi Dresser

New Product - Professional Photography Coming Soon

Inspired by the grandeur and grace of European traditional style, this opulent dresser is nothing short of stunning. Its large-scale decorative scr...

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Bruchandi Dresser and Mirror

Inspired by the grandeur and grace of European traditional style, this opulent dresser with mirror is nothing short of stunning. The dresser's larg...

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$631.45
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$485.73
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Bruchandi Nightstand

New Product - Professional Photography Coming Soon

Inspired by the grandeur and grace of European traditional style, this opulent nightstand is nothing short of stunning. Large-scale decorative scro...

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$631.45
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$485.73
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$1,641.72 - $1,666.99
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$1,262.86 - $1,282.30
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Bruchandi Upholstered Bed

Inspired by the grandeur and grace of European traditional style, this opulent king upholstered panel bed is nothing short of stunning. Ornate scul...

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$334.36
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Brunonia Wall Art

3D Available

Decidedly modern, this wall art harmonizes beautifully with existing pieces in your contemporary space. Striking shades pair together to create bol...

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Bryceview Chaise

This chaise embodies timeless mid-century elegance with its linear design, sleek track arms and tapered legs. Genuine leather in the seating area a...

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Bryceview Loveseat

This loveseat embodies timeless mid-century elegance with its linear design, sleek track arms and tapered legs. Skillfully matched leather and faux...

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$1,143.82
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Bryceview Sofa

This sofa embodies timeless mid-century elegance with its linear design, sleek track arms and tapered legs. Genuine leather in the seating area add...

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$1,143.82
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$238.15
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Bryneford Wall Art (Set of 4)

3D Available

Embrace a new style with this wall art set. Featuring splendid renditions of countryside trees, these framed prints on glass add a touch of nature'...

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$101.04
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$77.72
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Brynnsen Pouf

3D Available

This handwoven pouf is like eye candy for your decor. The perfect perch for kicking up your feet at the end of a long day, it can also be topped wi...

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$108.25
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$83.27
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Bunchly 4'11" x 7'2" Washable Rug

Inspired by ancient tribal patterns, this area rug showcases an eclectic mix of unique motifs in neutral hues. Its low pile height makes it ideal f...

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$108.25
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$240.55
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$185.04
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Bunchly 7'10" x 10'3" Washable Rug

Inspired by ancient tribal patterns, this area rug showcases an eclectic mix of unique motifs in neutral hues. Its low pile height makes it ideal f...

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$240.55
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$185.04
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$434.19
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$333.99
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Burkbyer Coffee Table

Serving up transitional style at its best, this striking coffee table looks equally at home in traditional and modern settings. Its classic brown f...

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$434.19
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$281.45
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$216.50
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Burkbyer End Table

Serving up transitional style at its best, this striking end table looks equally at home in traditional and modern settings. Its classic brown fini...

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$281.45
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$281.45
$216.50
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$499.15
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$383.96
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$383.96

Burkhaus Coffee Table

3D Available

Dressed to thrill, this simply stunning coffee table offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a d...

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$499.15
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$499.15
$383.96
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$208.08
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$160.06
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$160.06

Burkhaus Counter Height Barstool

Dressed to thrill, this counter height bar stool offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a dark ...

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$208.08
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$208.08
$160.06
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$160.06
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$612.20
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$612.20
$470.92
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$470.92

Burkhaus Counter Height Dining Table

Dressed to thrill, this counter height dining table offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a da...

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$612.20
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$612.20
$470.92
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$470.92
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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