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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Dairton Wall Clock

3D Available

This striking wall clock is a beautiful blend of classic style and industrial charm. A black finish and goldtone Roman numerals add a touch of soph...

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Dakerwell 72" Bookcase

3D Available

This bookcase proves that traditional designs are simply timeless. Five spacious glass shelves offer plenty of room to display today's meaningful m...

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$140.70
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$108.23
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Darlita Table Lamp (Set of 2)

3D Available

A delightfully turned pedestal base gives this table lamp a sense of easy elegance. Its dark bronze-tone metal is a simply stylish counterpoint. Sp...

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$108.23
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Dreley Accent Cabinet

3D Available

Bring a timeless look to your home or office with this accent cabinet. Traditional lines and a distinctive two-tone finish lend seriously classic v...

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$431.78
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Frallyn Coffee Table

3D Available

This coffee table is nothing short of stunning. A rich, warm brown finish exudes opulent elegance, while ornate metal legs add a touch of timeless ...

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$269.43
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Frallyn End Table

3D Available

This end table is nothing short of stunning. A rich, warm brown finish exudes opulent elegance, while ornate metal legs add a touch of timeless sop...

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Frantanna Bed

Time-honored style, made for today's home. This California king panel bed pays homage to traditional aesthetics, with a richly detailed finish inco...

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Frantanna Chest of Drawers

New Product - Professional Photography Coming Soon

Time-honored style, made for today's home. This chest of drawers pays homage to traditional aesthetics, with a richly detailed finish incorporating...

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Frantanna Dresser

New Product - Professional Photography Coming Soon

Time-honored style, made for today's home. The Channley dresser pays homage to traditional aesthetics, with a richly detailed finish incorporating ...

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Frantanna Dresser and Mirror

Time-honored style, made for today's home. This dresser and mirror pay homage to traditional aesthetics, with a richly detailed finish incorporatin...

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$681.94
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Frantanna Nightstand

New Product - Professional Photography Coming Soon

Time-honored style, made for today's home. This nightstand pays homage to traditional aesthetics, with a richly detailed finish incorporating a sen...

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Frantanna Panel Storage Bed

Time-honored style, made for today's home. This California king panel storage bed pays homage to traditional aesthetics, with a richly detailed fin...

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Gaelon Chair

3D Available

Inspired by the past but rooted firmly in the present, this chair complements your transitional seating area. Its versatile upholstery is delightfu...

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$653.09
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Gaelon Loveseat

3D Available

Inspired by the past but rooted firmly in the present, this loveseat complements your transitional seating area. Its versatile upholstery is deligh...

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Gaelon Ottoman

3D Available

Inspired by the past but rooted firmly in the present, this ottoman complements your transitional seating area. Its versatile upholstery is delight...

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$544.93
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Gaelon Sofa

3D Available

Inspired by the past but rooted firmly in the present, this sofa complements your transitional seating area. Its versatile upholstery is delightful...

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$229.72
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$176.71
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Gilover Wall Clock

3D Available

Gear up for greatness with this vintage-inspired wall clock. A champagne finish adds a touch of elegance, while the intricate moving gears offer a ...

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$297.06
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Glennisman Large Rug

Offering an updated take on a traditional design, this rug brings a subtly eye-catching pattern to your room. Its subdued neutral tones come togeth...

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Glennisman Medium Rug

Offering an updated take on a traditional design, this rug brings a subtly eye-catching pattern to your room. Its subdued neutral tones come togeth...

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$75.76
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Glosmount Eight Cube Organizer

Timeless and classic, this eight-cube organizer brings home richly inviting style. Stately from every angle, its glossy reddish-brown finish recall...

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Glosmount Four Cube Organizer

Timeless and classic, this four-cube organizer brings home richly inviting style. Stately from every angle, its glossy reddish-brown finish recalls...

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$91.40
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$70.31
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Glosmount Nine Cube Organizer

Timeless and classic, this nine-cube organizer brings home richly inviting style. Stately from every angle, its glossy reddish-brown finish recalls...

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$91.40
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$63.74
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$49.03
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Glosmount Six Cube Organizer

Timeless and classic, this six-cube organizer brings home richly inviting style. Stately from every angle, its glossy reddish-brown finish recalls ...

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$63.74
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$1,327.83
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Greddinton Baker's Rack

Relaxed living and cozy comfort—that’s what traditional farmhouse design is all about. And what better way to embrace your love of rustic country s...

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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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