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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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$3,294.59 - $4,741.61
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Double Deal Reclining Sectional

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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Double Deal Reclining Sectional with Console

This power reclining sectional with console is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and conv...

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$529.22
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Double Point Outdoor Coffee Table

Poolside comfort and style have never been so chic. With this outdoor coffee table, lounging alfresco is effortlessly cool. The woven resin wicker ...

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$407.09
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Double Point Outdoor Loveseat/2 Swivel Chairs (Set of 3)

Poolside comfort and style have never been so chic. With this outdoor loveseat and swivel chairs set, lounging alfresco is effortlessly cool. The w...

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$846.76
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Draycoll Power Recliner

3D Available

Built for luxury, this power rocker recliner lets you kick back in reliable style. The thick, softly textured chenille upholstery provides a comfy ...

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Draycoll Power Reclining Loveseat with Console

3D Available

Built for luxury, this power reclining loveseat with center console lets you kick back in reliable style. The thick, softly textured chenille uphol...

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Draycoll Power Reclining Sofa

3D Available

Built for luxury, this power reclining sofa lets you kick back in reliable style. The thick, softly textured chenille upholstery provides a comfy s...

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$967.75
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$712.04
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$547.72
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Draycoll Recliner

3D Available

Built for luxury, this rocker recliner lets you kick back in reliable style. The thick, softly textured chenille upholstery provides a comfy surfac...

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$547.72
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$983.85
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$756.81
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Draycoll Reclining Loveseat with Console

3D Available

Built for luxury, this reclining loveseat with center console lets you kick back in reliable style. The thick, softly textured chenille upholstery ...

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$983.85
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$756.81
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Draycoll Reclining Sofa

3D Available

Built for luxury, this reclining sofa lets you kick back in reliable style. The thick, softly textured chenille upholstery provides a comfy surface...

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$983.85
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$1,225.60
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$942.77
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Dressonni Chest of Drawers

Discover something extraordinary with this clean-lined chest of drawers. The rich natural beauty of the wood, enhanced with a clear wood-tone finis...

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Dressonni Coffee Table

Discover something extraordinary with this clean-lined coffee table. The rich natural beauty of the wood, enhanced with a clear wood-tone finish, b...

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Dressonni Dresser

Discover something extraordinary with this clean-lined dresser. The rich natural beauty of the wood, enhanced with a clear wood-tone finish, brings...

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Dressonni End Table

Discover something extraordinary with this clean-lined end table. The rich natural beauty of the wood, enhanced with a clear wood-tone finish, brin...

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Drewland Wall Art

3D Available

Dreamy and breathtaking, this abstract landscape infuses calm ambiance. The modern artwork is a lovely transitional touch for any style of decor. S...

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$778.17
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Drystan Youth Bed with 2 Storage Drawers

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$572.51
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Dultish Accent Chair

3D Available

Almost sculptural in design, this accent chair is a standout addition to your seating area. Its artistic form speaks to your eye for unique contemp...

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$56.51 - $98.63
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$43.47 - $75.87
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Dushby Vase

Form and function at its finest, this vase has a chic sensibility that elevates your decor. Its contemporary silhouette is topped in a blush pink f...

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$619.42
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Dustinford Swivel Glider Accent Chair

Eye-catching contemporary style and modern comfort? Yes, please. This swivel glider accent chair's abstract floral-patterned upholstery will have y...

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$269.43 - $576.11
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$207.25 - $443.16
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Dylanton Area Rug

New Product - Professional Photography Coming Soon

This area rug has a relaxed sensibility that's sure to suit coastal and casual aesthetics. Its artfully hand tufted geometric design adds both soft...

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$269.43 - $576.11
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$207.25 - $443.16
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$404.12
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Dynnford Table (Set of 3)

Take a turn toward the contemporary with this table set. The urban-chic faux soapstone tops exude practical yet modern flair, while sturdy wood-loo...

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$360.83
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$277.56
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East Beach Adirondack Chair

New Product - Professional Photography Coming Soon

Easy-breezy beauty, made to withstand the elements. This Adirondack chair makes a serene statement with its soothing shade of blue and contrasting ...

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$360.83
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$277.56
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$779.39
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$599.53
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East Beach Outdoor Arm Chair with Cushion (Set of 2)

New Product - Professional Photography Coming Soon

Easy-breezy beauty, made to withstand the elements. With its soothing shade of blue and contrasting wood-look arms, this outdoor arm chair makes a ...

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$779.39
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$599.53
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$1,619.10
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East Beach Outdoor Bar Table with Fire Pit

New Product - Professional Photography Coming Soon

Easy-breezy beauty, made to withstand the elements. This outdoor bar table with fire pit makes a serene statement with its soothing shade of blue a...

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$2,104.83
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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