Skip to content
"Great selection, great customer service
I'll continue to do business with them, great experience.
Read More Reviews At:
Google
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
About Us Contact Us Financing Furniture Care Accessibility

Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

Filters

Filter

Refine

view all

Type

Brand

Price

AR Availability

Bed Size

Bed Style

Color

Consumer Assembly

Dining Table Height

Group

Manual

Material

Mirror Type

Number of Doors

Number of Drawers

Number of Shelves

Piece Count

Power

Product Theme

Product Video

Rug Special Feature

Seat Count

Shade

Shape

Shipping

clear

Style

Sub Brand

Table Shape

Throw Fabric

Top Products

Collection

clear
$
$
Save 23% Save %
$406.52
$406.52 - $406.52
$406.52
$312.71
$312.71 - $312.71
$312.71

Belachime Dresser and Mirror

With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm charcoal hue over replicated oak grain ea...

View full details
$406.52
$406.52 - $406.52
$406.52
$312.71
$312.71 - $312.71
$312.71
Save 23% Save %
Bellaby 3-Piece Entertainment Center image Save 23% Save %
$540.01
$540.01 - $540.01
$540.01
$415.39
$415.39 - $415.39
$415.39

Bellaby 3-Piece Entertainment Center

Express your modern farmhouse style with this entertainment center. Its wispy white finish over replicated oak grain is a delightful change from th...

View full details
$540.01
$540.01 - $540.01
$540.01
$415.39
$415.39 - $415.39
$415.39
Save 23% Save %
Bellaby 3-Piece Entertainment Center with Electric Fireplace image Save 23% Save %
$941.73
$941.73 - $941.73
$941.73
$724.41
$724.41 - $724.41
$724.41

Bellaby 3-Piece Entertainment Center with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

View full details
$941.73
$941.73 - $941.73
$941.73
$724.41
$724.41 - $724.41
$724.41
Save 23% Save %
Bellaby 4-Piece Entertainment Center with Electric Fireplace image Save up to 23% Save %
$1,015.09 - $1,539.54
$1,015.09 - $1,539.54
$1,015.09
$780.84 - $1,184.26
$780.84 - $1,184.26
$780.84

Bellaby 4-Piece Entertainment Center with Electric Fireplace

Express your farmhouse style with this entertainment center. Its wispy white finish over replicated oak wood grain is a delightful change from the ...

View full details
$1,015.09 - $1,539.54
$1,015.09 - $1,539.54
$1,015.09
$780.84 - $1,184.26
$780.84 - $1,184.26
$780.84
Save up to 23% Save %
Bellaby 4-Piece Entertainment Center with Fireplace image
Save 23% Save %
$1,513.07
$1,513.07 - $1,513.07
$1,513.07
$1,163.90
$1,163.90 - $1,163.90
$1,163.90

Bellaby 4-Piece Entertainment Center with Fireplace

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

View full details
$1,513.07
$1,513.07 - $1,513.07
$1,513.07
$1,163.90
$1,163.90 - $1,163.90
$1,163.90
Save 23% Save %
Bellaby 63" TV Stand image
Save 23% Save %
$402.92
$402.92 - $402.92
$402.92
$309.94
$309.94 - $309.94
$309.94

Bellaby 63" TV Stand

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

View full details
$402.92
$402.92 - $402.92
$402.92
$309.94
$309.94 - $309.94
$309.94
Save 23% Save %
Bellaby 63" TV Stand with Electric Fireplace image
Save 23% Save %
$804.66
$804.66 - $804.66
$804.66
$618.97
$618.97 - $618.97
$618.97

Bellaby 63" TV Stand with Electric Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$804.66
$804.66 - $804.66
$804.66
$618.97
$618.97 - $618.97
$618.97
Save 23% Save %
Bellaby 63" TV Stand with Fireplace image
Save 23% Save %
$778.19
$778.19 - $778.19
$778.19
$598.61
$598.61 - $598.61
$598.61

Bellaby 63" TV Stand with Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$778.19
$778.19 - $778.19
$778.19
$598.61
$598.61 - $598.61
$598.61
Save 23% Save %
Save up to 23% Save %
$306.71 - $584.51
$306.71 - $584.51
$306.71
$235.93 - $449.62
$235.93 - $449.62
$235.93

Bellaby Bed

3D Available

It’s gorgeous; it’s modern farmhouse; it’s your very own queen panel bed. The wispy, whitewash palette sweeps over the set without covering the gra...

View full details
$306.71 - $584.51
$306.71 - $584.51
$306.71
$235.93 - $449.62
$235.93 - $449.62
$235.93
Save up to 23% Save %
Save up to 23% Save %
$579.74 - $911.69
$579.74 - $911.69
$579.74
$445.95 - $701.30
$445.95 - $701.30
$445.95

Bellaby Bed with 2 Storage Drawers

3D Available

It’s gorgeous; it’s modern farmhouse; it’s this queen storage bed. Wispy, whitewash finish infuses so much character without covering the grain for...

View full details
$579.74 - $911.69
$579.74 - $911.69
$579.74
$445.95 - $701.30
$445.95 - $701.30
$445.95
Save up to 23% Save %
Save 23% Save %
$481.10
$481.10 - $481.10
$481.10
$370.08
$370.08 - $370.08
$370.08

Bellaby Chest of Drawers

3D Available

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this chest of drawers. Wispy white finish over replicated oak wood...

View full details
$481.10
$481.10 - $481.10
$481.10
$370.08
$370.08 - $370.08
$370.08
Save 23% Save %
Save up to 23% Save %
$457.03 - $712.00
$457.03 - $712.00
$457.03
$351.56 - $547.69
$351.56 - $547.69
$351.56

Bellaby Crossbuck Bed

3D Available

It’s gorgeous, it’s modern farmhouse, it’s a queen crossbuck panel bed. Wispy, whitewash finish infuses so much character without masking the grain...

View full details
$457.03 - $712.00
$457.03 - $712.00
$457.03
$351.56 - $547.69
$351.56 - $547.69
$351.56
Save up to 23% Save %
Save 23% Save %
$633.84
$633.84 - $633.84
$633.84
$487.57
$487.57 - $487.57
$487.57

Bellaby Dresser

3D Available

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser. Wispy white finish over replicated oak wood grain br...

View full details
$633.84
$633.84 - $633.84
$633.84
$487.57
$487.57 - $487.57
$487.57
Save 23% Save %
Save 23% Save %
$712.01
$712.01 - $712.01
$712.01
$547.70
$547.70 - $547.70
$547.70

Bellaby Dresser and Mirror

3D Available

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser and mirror set. Wispy white finish over replicated oa...

View full details
$712.01
$712.01 - $712.01
$712.01
$547.70
$547.70 - $547.70
$547.70
Save 23% Save %
Bellaby TV Stand with Electric Fireplace image
Save 23% Save %
$650.69
$650.69 - $650.69
$650.69
$500.53
$500.53 - $500.53
$500.53

Bellaby TV Stand with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

View full details
$650.69
$650.69 - $650.69
$650.69
$500.53
$500.53 - $500.53
$500.53
Save 23% Save %
Save 23% Save %
$749.32
$749.32 - $749.32
$749.32
$576.40
$576.40 - $576.40
$576.40

Bennox Dining Table and Chairs with Bench (Set of 6)

3D Available

Set the scene for ultra-contemporary style with this dining room table set. The table’s rich, dark finish and clean, gently tapered profile are the...

View full details
$749.32
$749.32 - $749.32
$749.32
$576.40
$576.40 - $576.40
$576.40
Save 23% Save %
Biddeford 2-Piece Sectional with Chaise image
Save 23% Save %
$1,416.82
$1,416.82 - $1,416.82
$1,416.82
$1,089.86
$1,089.86 - $1,089.86
$1,089.86

Biddeford 2-Piece Sectional with Chaise

Bring fashionable function to the forefront with this sectional with chaise. A transitional arm design adds flair to the frame, incorporating subtl...

View full details
$1,416.82
$1,416.82 - $1,416.82
$1,416.82
$1,089.86
$1,089.86 - $1,089.86
$1,089.86
Save 23% Save %
Biddeford 2-Piece Sleeper Sectional with Chaise image
Save 23% Save %
$1,822.16
$1,822.16 - $1,822.16
$1,822.16
$1,401.66
$1,401.66 - $1,401.66
$1,401.66

Biddeford 2-Piece Sleeper Sectional with Chaise

Bring fashionable function to the forefront with this sleeper sectional with chaise. A transitional arm design adds flair to the frame, incorporati...

View full details
$1,822.16
$1,822.16 - $1,822.16
$1,822.16
$1,401.66
$1,401.66 - $1,401.66
$1,401.66
Save 23% Save %
Biddeford Oversized Accent Ottoman image
Save 23% Save %
$328.35
$328.35 - $328.35
$328.35
$252.58
$252.58 - $252.58
$252.58

Biddeford Oversized Accent Ottoman

Bring fashionable function to the forefront with this oversized accent ottoman. The transitional design sports a clean-lined silhouette. Dress it u...

View full details
$328.35
$328.35 - $328.35
$328.35
$252.58
$252.58 - $252.58
$252.58
Save 23% Save %
Biddeford Oversized Swivel Accent Chair image
Save 23% Save %
$958.58
$958.58 - $958.58
$958.58
$737.37
$737.37 - $737.37
$737.37

Biddeford Oversized Swivel Accent Chair

Bring fashionable function to the forefront with this oversized swivel accent chair. The transitional design gets a dash of flair with a 360-degree...

View full details
$958.58
$958.58 - $958.58
$958.58
$737.37
$737.37 - $737.37
$737.37
Save 23% Save %
Bindura Glider Loveseat image
Save 23% Save %
$690.39
$690.39 - $690.39
$690.39
$531.07
$531.07 - $531.07
$531.07

Bindura Glider Loveseat

Make your living room the ultimate hangout with this glider loveseat. Its buttery soft upholstery encourages you to lounge a while longer. And when...

View full details
$690.39
$690.39 - $690.39
$690.39
$531.07
$531.07 - $531.07
$531.07
Save 23% Save %
Biscoe Power Recliner image
Save 23% Save %
$1,040.39
$1,040.39 - $1,040.39
$1,040.39
$800.30
$800.30 - $800.30
$800.30

Biscoe Power Recliner

If style is the question, then this power recliner is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabric, mac...

View full details
$1,040.39
$1,040.39 - $1,040.39
$1,040.39
$800.30
$800.30 - $800.30
$800.30
Save 23% Save %
Biscoe Power Reclining Sofa image
Save 23% Save %
$1,600.86
$1,600.86 - $1,600.86
$1,600.86
$1,231.43
$1,231.43 - $1,231.43
$1,231.43

Biscoe Power Reclining Sofa

If style is the question, then this power reclining sofa is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabri...

View full details
$1,600.86
$1,600.86 - $1,600.86
$1,600.86
$1,231.43
$1,231.43 - $1,231.43
$1,231.43
Save 23% Save %
Bixler Loveseat image
Save 23% Save %
$626.63
$626.63 - $626.63
$626.63
$482.02
$482.02 - $482.02
$482.02

Bixler Loveseat

Feed your mid-century modern nostalgia—with a contemporary twist. A vibrant trend-right hue and comfy feel make this loveseat perfect for lounging ...

View full details
$626.63
$626.63 - $626.63
$626.63
$482.02
$482.02 - $482.02
$482.02
Save 23% Save %

Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available