Skip to content
"Great selection, great customer service
I'll continue to do business with them, great experience.
Read More Reviews At:
Google
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
About Us Contact Us Financing Furniture Care Accessibility

Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

Filters

Filter

Refine

view all

Type

Brand

Price

AR Availability

Bed Size

Bed Style

Color

Consumer Assembly

Dining Table Height

Group

Manual

Material

Mirror Type

Number of Doors

Number of Drawers

Number of Shelves

Piece Count

Power

Product Theme

Product Video

Rug Special Feature

Seat Count

Shade

Shape

Shipping

clear

Style

Sub Brand

Table Shape

Throw Fabric

Top Products

Collection

clear
$
$
Save up to 23% Save %
$366.85 - $381.25
$366.85 - $381.25
$366.85
$282.19 - $293.27
$282.19 - $293.27
$282.19

Frankwell Bookcase

3D Available

Simple structures make for the coolest designs. This bookcase builds on its architectural bias with offset shelves to create a dynamic display in y...

View full details
$366.85 - $381.25
$366.85 - $381.25
$366.85
$282.19 - $293.27
$282.19 - $293.27
$282.19
Save up to 23% Save %
Save up to 23% Save %
$1,389.14 - $1,579.21
$1,389.14 - $1,579.21
$1,389.14
$1,068.57 - $1,214.78
$1,068.57 - $1,214.78
$1,068.57

Frantanna Bed

Time-honored style, made for today's home. This California king panel bed pays homage to traditional aesthetics, with a richly detailed finish inco...

View full details
$1,389.14 - $1,579.21
$1,389.14 - $1,579.21
$1,389.14
$1,068.57 - $1,214.78
$1,068.57 - $1,214.78
$1,068.57
Save up to 23% Save %
Save 23% Save %
$1,060.84
$1,060.84 - $1,060.84
$1,060.84
$816.03
$816.03 - $816.03
$816.03

Frantanna Chest of Drawers

New Product - Professional Photography Coming Soon

Time-honored style, made for today's home. This chest of drawers pays homage to traditional aesthetics, with a richly detailed finish incorporating...

View full details
$1,060.84
$1,060.84 - $1,060.84
$1,060.84
$816.03
$816.03 - $816.03
$816.03
Save 23% Save %
Save 23% Save %
$1,338.66
$1,338.66 - $1,338.66
$1,338.66
$1,029.74
$1,029.74 - $1,029.74
$1,029.74

Frantanna Dresser

New Product - Professional Photography Coming Soon

Time-honored style, made for today's home. The Channley dresser pays homage to traditional aesthetics, with a richly detailed finish incorporating ...

View full details
$1,338.66
$1,338.66 - $1,338.66
$1,338.66
$1,029.74
$1,029.74 - $1,029.74
$1,029.74
Save 23% Save %
Save 23% Save %
$1,692.29
$1,692.29 - $1,692.29
$1,692.29
$1,301.76
$1,301.76 - $1,301.76
$1,301.76

Frantanna Dresser and Mirror

Time-honored style, made for today's home. This dresser and mirror pay homage to traditional aesthetics, with a richly detailed finish incorporatin...

View full details
$1,692.29
$1,692.29 - $1,692.29
$1,692.29
$1,301.76
$1,301.76 - $1,301.76
$1,301.76
Save 23% Save %
Save 23% Save %
$681.94
$681.94 - $681.94
$681.94
$524.57
$524.57 - $524.57
$524.57

Frantanna Nightstand

New Product - Professional Photography Coming Soon

Time-honored style, made for today's home. This nightstand pays homage to traditional aesthetics, with a richly detailed finish incorporating a sen...

View full details
$681.94
$681.94 - $681.94
$681.94
$524.57
$524.57 - $524.57
$524.57
Save 23% Save %
Save up to 23% Save %
$1,515.45 - $1,692.29
$1,515.45 - $1,692.29
$1,515.45
$1,165.73 - $1,301.76
$1,165.73 - $1,301.76
$1,165.73

Frantanna Panel Storage Bed

Time-honored style, made for today's home. This California king panel storage bed pays homage to traditional aesthetics, with a richly detailed fin...

View full details
$1,515.45 - $1,692.29
$1,515.45 - $1,692.29
$1,515.45
$1,165.73 - $1,301.76
$1,165.73 - $1,301.76
$1,165.73
Save up to 23% Save %
Save 23% Save %
$463.06
$463.06 - $463.06
$463.06
$356.20
$356.20 - $356.20
$356.20

Freybourne Next-Gen Nuvella Swivel Accent Chair

3D Available

Your love for low-maintenance lounging can take an unexpected turn with this Next-Gen Nuvella™ swivel accent chair. Upkeep is a breeze thanks to it...

View full details
$463.06
$463.06 - $463.06
$463.06
$356.20
$356.20 - $356.20
$356.20
Save 23% Save %
Save 23% Save %
$1,178.71
$1,178.71 - $1,178.71
$1,178.71
$906.70
$906.70 - $906.70
$906.70

Freyton Accent Cabinet

3D Available

Looking for a showstopping accent for your home? This accent cabinet combines fashion and function in an exclusive way. It offers a creative take o...

View full details
$1,178.71
$1,178.71 - $1,178.71
$1,178.71
$906.70
$906.70 - $906.70
$906.70
Save 23% Save %
Save 23% Save %
$602.58
$602.58 - $602.58
$602.58
$463.52
$463.52 - $463.52
$463.52

Frohn Recliner

With its large-scale design, this extra-spacious recliner is a masterclass in accessible style. Plush, ultra-soft upholstery keeps you cozy as you ...

View full details
$602.58
$602.58 - $602.58
$602.58
$463.52
$463.52 - $463.52
$463.52
Save 23% Save %
Save 23% Save %
$876.80
$876.80 - $876.80
$876.80
$674.46
$674.46 - $674.46
$674.46

Frohn Reclining Loveseat with Console

With its large-scale design, this extra-spacious reclining loveseat with console is a masterclass in accessible style. Plush, ultra-soft upholstery...

View full details
$876.80
$876.80 - $876.80
$876.80
$674.46
$674.46 - $674.46
$674.46
Save 23% Save %
Save 23% Save %
$876.80
$876.80 - $876.80
$876.80
$674.46
$674.46 - $674.46
$674.46

Frohn Reclining Sofa

With its large-scale design, this extra-spacious reclining sofa is a masterclass in accessible style. Plush, ultra-soft upholstery keeps everyone c...

View full details
$876.80
$876.80 - $876.80
$876.80
$674.46
$674.46 - $674.46
$674.46
Save 23% Save %
Save 23% Save %
$1,181.12
$1,181.12 - $1,181.12
$1,181.12
$908.55
$908.55 - $908.55
$908.55

Fyne-Dyme Power Recliner

3D Available

This power recliner goes beyond basic comfort. It upgrades the everyday, turning your living room into an entertainment hub. Don’t want to leave yo...

View full details
$1,181.12
$1,181.12 - $1,181.12
$1,181.12
$908.55
$908.55 - $908.55
$908.55
Save 23% Save %
Save 23% Save %
$1,881.13
$1,881.13 - $1,881.13
$1,881.13
$1,447.02
$1,447.02 - $1,447.02
$1,447.02

Fyne-Dyme Power Reclining Sofa

3D Available

This power reclining sofa goes beyond basic comfort. It upgrades the everyday, turning your living room into an entertainment hub. Don’t want to le...

View full details
$1,881.13
$1,881.13 - $1,881.13
$1,881.13
$1,447.02
$1,447.02 - $1,447.02
$1,447.02
Save 23% Save %
Save 23% Save %
$1,881.13
$1,881.13 - $1,881.13
$1,881.13
$1,447.02
$1,447.02 - $1,447.02
$1,447.02

Fyne-Dyme Power Reclining Loveseat with Console

3D Available

This power reclining loveseat goes beyond basic comfort. It upgrades the everyday, turning your living room into an entertainment hub. Don’t want t...

View full details
$1,881.13
$1,881.13 - $1,881.13
$1,881.13
$1,447.02
$1,447.02 - $1,447.02
$1,447.02
Save 23% Save %
Save 23% Save %
$571.31
$571.31 - $571.31
$571.31
$439.47
$439.47 - $439.47
$439.47

Gaelon Chair

3D Available

Inspired by the past but rooted firmly in the present, this chair complements your transitional seating area. Its versatile upholstery is delightfu...

View full details
$571.31
$571.31 - $571.31
$571.31
$439.47
$439.47 - $439.47
$439.47
Save 23% Save %
Save 23% Save %
$653.09
$653.09 - $653.09
$653.09
$502.38
$502.38 - $502.38
$502.38

Gaelon Loveseat

3D Available

Inspired by the past but rooted firmly in the present, this loveseat complements your transitional seating area. Its versatile upholstery is deligh...

View full details
$653.09
$653.09 - $653.09
$653.09
$502.38
$502.38 - $502.38
$502.38
Save 23% Save %
Save 23% Save %
$708.41
$708.41 - $708.41
$708.41
$544.93
$544.93 - $544.93
$544.93

Gaelon Sofa

3D Available

Inspired by the past but rooted firmly in the present, this sofa complements your transitional seating area. Its versatile upholstery is delightful...

View full details
$708.41
$708.41 - $708.41
$708.41
$544.93
$544.93 - $544.93
$544.93
Save 23% Save %
Save 23% Save %
$2,483.70
$2,483.70 - $2,483.70
$2,483.70
$1,910.54
$1,910.54 - $1,910.54
$1,910.54

Gali Outdoor Sofa/Chairs/Table Set (Set of 4)

This outdoor collection brings comfort and can’t-miss style to alfresco entertaining. Create a cohesive seating arrangement with the included sofa,...

View full details
$2,483.70
$2,483.70 - $2,483.70
$2,483.70
$1,910.54
$1,910.54 - $1,910.54
$1,910.54
Save 23% Save %
Save 23% Save %
$586.94
$586.94 - $586.94
$586.94
$451.49
$451.49 - $451.49
$451.49

Galliden 62" Dining Bench

This upholstered dining bench brings a rustic vibe to urban contemporary design. It's a modern approach to everyday function, with storage hidden u...

View full details
$586.94
$586.94 - $586.94
$586.94
$451.49
$451.49 - $451.49
$451.49
Save 23% Save %
Save 23% Save %
$973.02
$973.02 - $973.02
$973.02
$748.48
$748.48 - $748.48
$748.48

Galliden 80" TV Stand

3D Available

This TV stand brings a rustic vibe to urban contemporary design. It’s a modern approach to natural beauty, with the worn black finish giving your l...

View full details
$973.02
$973.02 - $973.02
$973.02
$748.48
$748.48 - $748.48
$748.48
Save 23% Save %
Save 23% Save %
$1,019.94
$1,019.94 - $1,019.94
$1,019.94
$784.57
$784.57 - $784.57
$784.57

Galliden Dining Extension Table

This dining extension table brings a rustic vibe to urban contemporary design. It’s a modern approach to natural beauty, pairing a natural oak fini...

View full details
$1,019.94
$1,019.94 - $1,019.94
$1,019.94
$784.57
$784.57 - $784.57
$784.57
Save 23% Save %
Save 23% Save %
$600.16
$600.16 - $600.16
$600.16
$461.66
$461.66 - $461.66
$461.66

Gardiner Oversized Chair

Contemporary in scale and silhouette, this oversized chair embodies curated comfort. An impressive width provides ample room to spread out without ...

View full details
$600.16
$600.16 - $600.16
$600.16
$461.66
$461.66 - $461.66
$461.66
Save 23% Save %
Save 23% Save %
$134.72
$134.72 - $134.72
$134.72
$103.63
$103.63 - $103.63
$103.63

Garlenridge Wall Art

3D Available

This wall art incorporates a touch of serene style into your decor. Trees are reflected in the rippling water of the foreground, crafting a peacefu...

View full details
$134.72
$134.72 - $134.72
$134.72
$103.63
$103.63 - $103.63
$103.63
Save 23% Save %

Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available