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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Wynnlow 4-Piece Entertainment Center with Electric Fireplace image Save up to 23% Save %
$1,015.09 - $1,539.54
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$780.84 - $1,184.26
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$780.84

Wynnlow 4-Piece Entertainment Center with Electric Fireplace

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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$1,015.09 - $1,539.54
$1,015.09 - $1,539.54
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$780.84 - $1,184.26
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$780.84
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Wynnlow 63" TV Stand with Electric Fireplace image Save up to 23% Save %
$778.19 - $804.66
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$598.61 - $618.97
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Wynnlow 63" TV Stand with Electric Fireplace

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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$778.19 - $804.66
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$778.19
$598.61 - $618.97
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$598.61
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$378.87 - $809.43
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$378.87
$291.44 - $622.64
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$291.44

Wynnlow Bed

3D Available

This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

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$378.87 - $809.43
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$378.87
$291.44 - $622.64
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$291.44
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Wynnlow Chest of Drawers image Save 23% Save %
$430.59
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$331.22
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$331.22

Wynnlow Chest of Drawers

3D Available

This chest of drawers is sure to win your heart with its daring designer take on modern rustic. The bedroom chest’s crisp, clean and minimalist-chi...

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$430.59
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$331.22
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$331.22
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Wynnlow Crossbuck Bed image
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$304.29 - $656.72
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$304.29
$234.07 - $505.17
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$234.07

Wynnlow Crossbuck Bed

3D Available

This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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$304.29 - $656.72
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$304.29
$234.07 - $505.17
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Wynnlow Dresser image
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$430.59
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$331.22
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Wynnlow Dresser

3D Available

This dresser is sure to win your heart with its daring, designer take on modern rustic style. The dresser’s crisp, clean and minimalist-chic profil...

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$430.59
$430.59 - $430.59
$430.59
$331.22
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Wynnlow Dresser and Mirror image
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$508.77
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$391.36
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Wynnlow Dresser and Mirror

3D Available

This dresser and mirror set is sure to win your heart with its daring designer take on modern rustic. The dresser and mirror's crisp, clean and min...

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$508.77
$508.77 - $508.77
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$391.36
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Wynnlow TV Stand with Electric Fireplace image
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$650.69
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$500.53
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Wynnlow TV Stand with Electric Fireplace

This TV stand with LED fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and minimalist-...

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$650.69
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$500.53
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Xandrum Table (Set of 3) image
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$555.69
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$555.69
$427.45
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Xandrum Table (Set of 3)

Clean lines meet cool curves with this accent table set. Simple dowel legs and a black finish lend a modern vibe, while replicated white marble top...

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$555.69
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$427.45
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Zendex Table (Set of 2) image
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$362.02
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$278.48
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Zendex Table (Set of 2)

With its geometric allure, this table set serves as a striking focal point for casual or refined settings. Its clean lines and rich dark brown wood...

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$362.02
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$278.48
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$621.80
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$478.31
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Bindura Loveseat

Make your living room the ultimate hangout with this loveseat. Its buttery soft upholstery encourages you to lounge a while longer. Comfortable, ca...

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$621.80
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$1,600.86
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$1,231.43
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Biscoe Power Reclining Loveseat

If style is the question, then this power reclining loveseat is the answer. Its clean-lined profile is beautifully contemporary. High-performance f...

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$1,600.86
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$1,231.43
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$451.04
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$346.95
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Bladewood Recliner

3D Available

Make a big impression in a smaller footprint with the chic styling of this zero wall recliner. Thanks to its space-conscious design that requires a...

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$451.04
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$346.95
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$982.63
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$755.87
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Blairhurst Chest of Drawers

Discover something exceptional with this chest of drawers. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-ins...

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$982.63
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$755.87
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$1,172.69
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$902.07
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Blairhurst Dresser

Discover something exceptional with this dresser. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-inspired col...

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$1,172.69
$1,172.69 - $1,172.69
$1,172.69
$902.07
$902.07 - $902.07
$902.07
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$1,154.65
$1,154.65 - $1,154.65
$1,154.65
$888.19
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$888.19

Bleckley Power Recliner

Are you ready to experience next-level relaxation? This power recliner combines supple leather and faux leather upholstery with smart features that...

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$1,154.65
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$888.19
$888.19 - $888.19
$888.19
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$1,795.72
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$1,381.32
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$1,381.32

Bleckley Power Reclining Loveseat with Console

Are you ready to experience next-level relaxation? This power reclining loveseat with console combines supple leather and faux leather upholstery w...

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$1,795.72
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$1,381.32
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$1,381.32
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$4,258.97 - $4,618.58
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$4,258.97
$3,276.13 - $3,552.75
$3,276.13 - $3,552.75
$3,276.13

Bleckley Power Reclining Sectional

Are you ready to experience next-level relaxation? This power reclining sectional combines supple leather and faux leather upholstery with smart fe...

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$4,258.97 - $4,618.58
$4,258.97 - $4,618.58
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$3,276.13 - $3,552.75
$3,276.13 - $3,552.75
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$2,051.89
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$2,051.89
$1,578.38
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$1,578.38

Bleckley Power Reclining Sectional Loveseat

Are you ready to experience next-level relaxation? This power reclining sectional loveseat combines supple leather and faux leather upholstery with...

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$2,051.89
$2,051.89 - $2,051.89
$2,051.89
$1,578.38
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$1,578.38
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$2,411.51
$2,411.51 - $2,411.51
$2,411.51
$1,855.01
$1,855.01 - $1,855.01
$1,855.01

Bleckley Power Reclining Sectional Loveseat with Console

Are you ready to experience next-level relaxation? This power reclining sectional loveseat with console combines supple leather and faux leather up...

View full details
$2,411.51
$2,411.51 - $2,411.51
$2,411.51
$1,855.01
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$1,855.01
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$1,795.72
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$1,381.32
$1,381.32 - $1,381.32
$1,381.32

Bleckley Power Reclining Sofa

Are you ready to experience next-level relaxation? This power reclining sofa combines supple leather and faux leather upholstery with smart feature...

View full details
$1,795.72
$1,795.72 - $1,795.72
$1,795.72
$1,381.32
$1,381.32 - $1,381.32
$1,381.32
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$2,617.20
$2,617.20 - $2,617.20
$2,617.20
$2,013.23
$2,013.23 - $2,013.23
$2,013.23

Bleckley Power Sectional Reclining Sofa

Are you ready to experience next-level relaxation? This power sectional reclining sofa combines supple leather and faux leather upholstery with sma...

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$2,617.20
$2,617.20 - $2,617.20
$2,617.20
$2,013.23
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$2,013.23
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$502.72
$502.72 - $502.72
$502.72
$386.71
$386.71 - $386.71
$386.71

Blendon Queen Upholstered Bed

Traditional design. Casual appeal. You can have it all with this queen upholstered panel bed. A relaxed chipped white finish and an inset headboard...

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$502.72
$502.72 - $502.72
$502.72
$386.71
$386.71 - $386.71
$386.71
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$833.51
$833.51 - $833.51
$833.51
$641.16
$641.16 - $641.16
$641.16

Blondon Dining Table and 6 Chairs (Set of 7)

Transform your dining area into a delightful rustic retreat with this seven-piece table set. A two-tone finish adds a layer of charm, creating a vi...

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$833.51
$833.51 - $833.51
$833.51
$641.16
$641.16 - $641.16
$641.16
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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