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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Landick Accent Chair image Save 23% Save %
$345.18
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$345.18
$265.52
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$265.52

Landick Accent Chair

With its sculptural silhouette and barrel-back design, this accent chair exudes runway-inspired style. Peek-a-boo styling and decadent boucle uphol...

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$345.18
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$345.18
$265.52
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$265.52
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Landocken 83" TV Stand image Save 23% Save %
$1,083.68
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$1,083.68
$833.60
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$833.60

Landocken 83" TV Stand

This TV stand combines casual contemporary design with modern appeal. Its combination of a thick-bodied wood-tone top with a slate blue cabinet is ...

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$1,083.68
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$833.60
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$833.60
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Landocken 83" TV Stand with Electric Fireplace image Save 23% Save %
$1,806.53
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$1,389.64
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$1,389.64

Landocken 83" TV Stand with Electric Fireplace

This TV stand combines casual contemporary design with modern appeal. Its combination of a thick-bodied wood-tone top with a slate blue cabinet is ...

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$1,806.53
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$1,806.53
$1,389.64
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$1,389.64
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Landocken Bed image Save up to 23% Save %
$465.43 - $655.49
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$465.43
$358.02 - $504.22
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$358.02

Landocken Bed

Add homespun charm to your restful retreat. A modern take on a timeless silhouette, this queen panel bed pairs a dark slate blue finish with light ...

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$465.43 - $655.49
$465.43 - $655.49
$465.43
$358.02 - $504.22
$358.02 - $504.22
$358.02
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Landocken Chest of Drawers image
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$683.16
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$683.16
$525.51
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$525.51

Landocken Chest of Drawers

Add homespun charm to your restful retreat. A modern take on a timeless silhouette, this chest of drawers pairs a dark slate blue finish with a lig...

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$683.16
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$683.16
$525.51
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Landocken Dresser image
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$683.16
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$525.51
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Landocken Dresser

Add homespun charm to your restful retreat. A modern take on a timeless silhouette, this dresser pairs a dark slate blue finish with a light brown ...

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$683.16
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$683.16
$525.51
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Landocken Dresser and Mirror image
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$847.93
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$652.25
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$652.25

Landocken Dresser and Mirror

Add homespun charm to your restful retreat. A modern take on a timeless silhouette, this dresser and mirror set pairs a dark slate blue finish with...

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$847.93
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$652.25
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$652.25
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Landocken Nightstand image
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$299.47
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$299.47
$230.36
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Landocken Nightstand

Add homespun charm to your restful retreat. A modern take on a timeless silhouette, this nightstand pairs a dark slate blue finish with a light bro...

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$299.47
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$230.36
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$230.36
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Langwest Counter Height Dining Table and 4 Barstools (Set of 5) image
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$722.85
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$556.04
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Langwest Counter Height Dining Table and 4 Barstools (Set of 5)

Can’t decide between classic and contemporary? Embrace the beauty of transitional style with this casually sophisticated counter height dining tabl...

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$722.85
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$556.04
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Langwest Dining Table and 4 Chairs and Bench (Set of 6) image
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$833.51
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$641.16
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Langwest Dining Table and 4 Chairs and Bench (Set of 6)

Can’t decide between classic and contemporary? Embrace the beauty of transitional style with this casually sophisticated dining table, chairs and b...

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$833.51
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$641.16
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Langwest Dining Table and 4 Chairs (Set of 5) image
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$695.19
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$534.76
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Langwest Dining Table and 4 Chairs (Set of 5)

Can’t decide between classic and contemporary? Embrace the beauty of transitional style with this casually sophisticated dining table and chairs. T...

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$695.19
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$695.19
$534.76
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$534.76
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Lanolee Bed image
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$520.77 - $737.27
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$520.77
$400.59 - $567.13
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$400.59

Lanolee Bed

3D Available

The casual design of this twin panel bed introduces a time-honored look to your restful retreat. The beautifully crafted piece is built to last, wi...

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$520.77 - $737.27
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$520.77
$400.59 - $567.13
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$400.59
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Lanolee Chest of Drawers image
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$709.63
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$709.63
$545.87
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$545.87

Lanolee Chest of Drawers

3D Available

The casual design of this chest of drawers introduces a time-honored look to your restful retreat. Spacious enough to hold all your essentials, the...

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$709.63
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$709.63
$545.87
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$545.87
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Lanolee Dresser image
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$762.55
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$586.58
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$586.58

Lanolee Dresser

3D Available

The casual design of this dresser introduces a time-honored look to your restful retreat. Spacious enough to hold all your essentials, the beautifu...

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$762.55
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$762.55
$586.58
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$586.58
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Lanolee Dresser and Mirror image
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$927.32
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$927.32
$713.32
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$713.32

Lanolee Dresser and Mirror

3D Available

The casual design of this dresser and mirror introduces a time-honored look to your restful retreat. Spacious enough to hold all your essentials, t...

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$927.32
$927.32 - $927.32
$927.32
$713.32
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$713.32
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Larbell Accent Chair image
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$572.51
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$572.51
$440.39
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$440.39

Larbell Accent Chair

High style meets relaxation in this accent chair. Cozy faux shearling fabric keeps the look contemporary without compromising on comfort. A tufted ...

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$572.51
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$572.51
$440.39
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$440.39
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Laresview Oversized Recliner image
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$712.04
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$712.04
$547.72
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$547.72

Laresview Oversized Recliner

Is being too comfortable even possible? It’s worth finding out in this oversized recliner. Wrapped in the plushest of neutral faux leather upholste...

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$712.04
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$712.04
$547.72
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$547.72
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Laresview Reclining Loveseat with Console image
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$958.58
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$958.58
$737.37
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$737.37

Laresview Reclining Loveseat with Console

Is being too comfortable even possible? It’s worth finding out in this reclining loveseat with console. Wrapped in the plushest of neutral faux lea...

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$958.58
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$958.58
$737.37
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Laresview Reclining Sofa image
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$958.58
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$958.58
$737.37
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$737.37

Laresview Reclining Sofa

Is being too comfortable even possible? It’s worth finding out in this reclining sofa. Wrapped in the plushest of neutral faux leather upholstery, ...

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$958.58
$958.58 - $958.58
$958.58
$737.37
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$737.37
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Lavenhorne Recliner image
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$712.04
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$712.04
$547.72
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$547.72

Lavenhorne Recliner

Indulge your lust for comfort and love for contemporary design with this rocker recliner. Made for easy everyday living, it’s upholstered in a heav...

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$712.04
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$712.04
$547.72
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$547.72
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Lavenhorne Reclining Loveseat with Console image
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$1,148.64
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$1,148.64
$883.57
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$883.57

Lavenhorne Reclining Loveseat with Console

Indulge your lust for comfort and love for contemporary design with this reclining loveseat. Made for easy everyday living, it’s upholstered in a h...

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$1,148.64
$1,148.64 - $1,148.64
$1,148.64
$883.57
$883.57 - $883.57
$883.57
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Lavenhorne Reclining Sofa with Drop Down Table image
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$1,148.64
$1,148.64 - $1,148.64
$1,148.64
$883.57
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$883.57

Lavenhorne Reclining Sofa with Drop Down Table

Indulge your lust for comfort and love for contemporary design with this reclining sofa. Made for easy everyday living, it’s upholstered in a heavy...

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$1,148.64
$1,148.64 - $1,148.64
$1,148.64
$883.57
$883.57 - $883.57
$883.57
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Lavinton Bed image
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$816.63 - $983.85
$816.63 - $983.85
$816.63
$628.18 - $756.81
$628.18 - $756.81
$628.18

Lavinton Bed

Take inspiration from the traditional luxury of this California king poster bed. Classic with a rich cherry brown finish, its stately presence grac...

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$816.63 - $983.85
$816.63 - $983.85
$816.63
$628.18 - $756.81
$628.18 - $756.81
$628.18
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Lavinton Chest of Drawers image
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$627.85
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$627.85
$482.96
$482.96 - $482.96
$482.96

Lavinton Chest of Drawers

Take inspiration from the traditional luxury of this chest of drawers. Classic with a rich cherry brown finish, its stately presence graces your ro...

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$627.85
$627.85 - $627.85
$627.85
$482.96
$482.96 - $482.96
$482.96
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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