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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Kozlani Dresser and Mirror

Fit for a princess. This dresser with mirror‘s crisp matte white finish pairs with charming ornate beading details, bun feet and crystal knobs —per...

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Kozlani Dresser

New Product - Professional Photography Coming Soon

Fit for a princess. This dresser’s crisp matte white finish pairs with charming elements like bun feet, crystal knobs and ornate beading—the perfec...

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Kozlani Dressing Chest

New Product - Professional Photography Coming Soon

Fit for a princess. This dressing chest’s crisp matte white finish pairs with charming elements like a mirrored door, bun feet and crystal knobs—th...

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Kozlani Nightstand

New Product - Professional Photography Coming Soon

Fit for a princess. This nightstand’s crisp matte white finish pairs with charming ornate beading details and bun feet—perfect for your girly girl....

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Kozlani Vanity Stool

New Product - Professional Photography Coming Soon

Fit for a princess. This vanity stool’s crisp matte white finish pairs with charming elements like turned legs, ornate beading and sumptuous button...

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Kozlani Vanity with Mirror

Fit for a princess. This vanity with mirror’s crisp matte white finish pairs with charming ornate beading details—perfect for your girly girl. The ...

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Laguna Heights Arm Chair with Cushion (Set of 2)

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor arm chair with cushion offers all of the high-end design, plush comfort and ...

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$601.38
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Laguna Heights Chaise Lounge with Cushion

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor chaise offers all of the high-end design, plush comfort and durability you c...

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Laguna Heights Outdoor Coffee Table

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor coffee table offers all of the high-end design and durability you could ask ...

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Laguna Heights Outdoor Dining Table

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor dining table offers all of the high-end design and durability you could ask ...

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Laguna Heights Outdoor End Table

Who says the great outdoors isn’t made for luxury living? This outdoor end table offers all of the high-end design and durability you could ask for...

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$925.20
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Laguna Heights Outdoor Loveseat with Cushion

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor loveseat offers all of the high-end design, plush comfort and durability you...

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Laguna Heights Outdoor Recliner

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor recliner offers all of the high-end design, plush comfort and durability you...

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Laguna Heights Outdoor Sofa with Cushion

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor sofa offers all of the high-end design, plush comfort and durability you cou...

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Laguna Heights Side Chair with Cushion (Set of 2)

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor side chair with cushion offers all of the high-end design, plush comfort and...

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$878.02
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Laguna Heights Swivel Lounge with Cushion

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor swivel lounge chair offers all of the high-end design, plush comfort and dur...

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Lanceburg Bunk Bed with Ladder

3D Available

Save space and let little ones snooze in style. This bunk bed's steel gray finish pairs with a variety of colors and aesthetics. Its ladder positio...

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$1,152.24
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Landermont Bar Cabinet

New Product - Professional Photography Coming Soon

This bar cabinet captures the essence of classic elegance while delivering on contemporary function. It's beautifully crafted from mango wood, with...

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$897.22 - $1,155.84
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Lanolee Panel Storage Bed

The casual design of this queen panel storage bed introduces a time-honored look to your restful retreat. It's beautifully crafted and built to las...

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$555.69
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Larimer Loveseat

Sincere in its styling, this loveseat marries classic function with modern design elements for truly transitional appeal. Its track arms lend a con...

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$555.69
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$530.41
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$408.01
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Larimer Recliner

Sincere in its styling, this recliner marries classic function with modern design elements for truly transitional appeal. Its track arms lend a con...

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$530.41
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$408.01
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Larimer Sofa

Sincere in its styling, this sofa marries classic function with modern design elements for truly transitional appeal. Its track arms lend a contemp...

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$582.14
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$752.18
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Larimer Sofa Sleeper

Sincere in its styling, this queen sofa sleeper marries classic function with modern design elements for truly transitional appeal. Its track arms ...

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$977.83
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$752.18
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$165.97
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$127.67
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Laurelie Wall Art

New Product - Professional Photography Coming Soon

Celebrate nature’s beauty with this wall art. Perfect for contemporary spaces, the gallery wrapped canvas makes a beautifully bold statement with i...

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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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