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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Hallow Creek Outdoor Sofa with Cushion

3D Available

This sofa is a beautiful addition to any outdoor living space. Effortless in its simplicity, this piece echoes your easygoing sensibilities. Combin...

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Hannodream Coffee Table

A statement-making table? Yes, please. The distinctive silhouette of this coffee table is sure to captivate lovers of contemporary design. Featurin...

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Hannodream Sofa Table

3D Available

A statement-making table? Yes, please. The distinctive silhouette of this sofa table is sure to captivate lovers of contemporary design. Featuring ...

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$204.46
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Harelman Wall Art

New Product - Professional Photography Coming Soon

Make a bold geometric statement with this wall art. Its hand painted design balances curves and angles in soothing neutral tones, creating a captiv...

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Harmony Headlands Outdoor Coffee Table

New Product - Professional Photography Coming Soon

High style, meet sleek durability. This outdoor coffee table combines a contemporary silhouette with must-have longevity, so you can bring your eye...

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Harmony Headlands Outdoor End Table

New Product - Professional Photography Coming Soon

High style, meet sleek durability. This outdoor end table combines a contemporary silhouette with must-have longevity, so you can bring your eye fo...

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Harmony Headlands Outdoor Loveseat with Cushion

New Product - Professional Photography Coming Soon

High style, meet sleek durability. This outdoor loveseat combines a contemporary silhouette with must-have longevity, so you can bring your eye for...

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Harmony Headlands Outdoor Sofa with Cushion

New Product - Professional Photography Coming Soon

High style, meet sleek durability. This outdoor sofa combines a contemporary silhouette with must-have longevity, so you can bring your eye for des...

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Havalance TV Stand

3D Available

Have your fill of modern farmhouse style with this TV stand. Its distressed two-tone finish pairs a vintage white with a weathered gray for a look ...

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Havonplane Counter Height Dining Extension Table

3D Available

This counter height dining table is a favorite for casual rustic interiors. Offering plenty of seating space, it’s your answer for everyday living ...

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Havonplane Dining Server

3D Available

This dining server is a favorite for casual rustic interiors. Offering plenty of storage, it’s your answer for everyday living and impromptu entert...

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Healy Pier Power Recliner

Minimalistic vibes, maximum impact. This power recliner exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and generous pa...

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Healy Pier Power Reclining Loveseat with Console

Minimalistic vibes, maximum impact. This power reclining loveseat exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and g...

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Healy Pier Power Reclining Sofa

Minimalistic vibes, maximum impact. This power sofa exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and generous paddin...

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$2,388.67
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$600.16
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Herstow Swivel Glider Accent Chair

3D Available

Comfort and class, combined. With its clean lines, open attitude and classic swivel glider design, this accent chair is a great addition to your li...

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High Impact Power Recliner

Talk about having it all. This power recliner entices with a luxe look and fabulous feel—and satisfies with high-end style at an affordable price. ...

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$1,855.85
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Hillside Barn Outdoor Loveseat with Cushion

3D Available

This loveseat is a stylish outdoor piece with staying power. Built for longevity with Weatherwood, an engineered resin polymer with the appearance ...

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Hillside Barn Outdoor Sofa with Cushion

3D Available

This sofa is a stylish outdoor piece with staying power. Built for longevity with Weatherwood, an engineered resin polymer with the appearance of w...

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$2,406.72
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Hillside Barn Outdoor Swivel Lounge with Cushion

3D Available

This swivel lounge chair is a stylish outdoor piece with staying power. Built for longevity with Weatherwood, a synthetic material with the appeara...

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$1,087.31
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$78.18
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$60.14
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Hollivern Bedroom Mirror

3D Available

This bedroom mirror puts a casually chic twist on everyday function. Its rustic charcoal finish pairs well with other neutrals and pops of color al...

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$78.18
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$381.25
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$293.27
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Hollivern Chest of Drawers

3D Available

This chest of drawers puts a casually chic twist on everyday function. Its rustic charcoal finish pairs well with other neutrals and pops of color ...

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$381.25
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$405.31
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$311.78
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Hollivern Dresser

3D Available

This dresser puts a casually chic twist on everyday function. Its rustic charcoal finish pairs well with other neutrals and pops of color alike, gi...

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$405.31
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$311.78
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$483.50
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$483.50
$371.92
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Hollivern Dresser and Mirror

3D Available

This dresser with mirror puts a casually chic twist on everyday function. Its rustic charcoal finish pairs well with other neutrals and pops of col...

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$483.50
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$371.92
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$1,389.19
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Horizon Hall Outdoor Loveseat with Cushion

This outdoor loveseat recalls the aesthetics of nature to bring an inviting, high-style feel to your patio or lanai. Its Nuvella+™ performance fabr...

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$1,068.61
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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