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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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5Z-Comfort Power Reclining Sofa

Masterfully blend high style and must-have comfort with this power reclining sofa. Its clean, transitional look is crafted with luxury in mind, com...

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5Z-Relaxation Power Reclining Sofa

Relax like never before. This power reclining sofa offers the look and feel of leather at a comfortably affordable faux leather price. With chic ta...

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Adlai Sofa

Simply chic comfort. This sofa’s versatile character is instantly at home where you are, whether your space is casual or contemporary. With the loo...

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Adlai Sofa Sleeper

Simply chic comfort. The versatile character of this sofa sleeper is instantly at home where you are, whether your space is casual or contemporary....

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Alphons Reclining Sofa image
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$876.80
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Alphons Reclining Sofa

Sincere in its styling, this reclining sofa invites a relaxed sensibility into your space. Its neutral upholstery has a universal appeal, with pull...

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Altari Sofa

3D Available

If style is the question, then this sofa is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhanced w...

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Altari Sofa Sleeper

3D Available

If style is the question, then this sofa sleeper is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is en...

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Amiata Sofa

3D Available

Keen on crisp, contemporary design? Adore the pleasure of leather? Look no further. This sofa satisfies on every level. Richly textured and decaden...

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Avaliyah Sectional Sofa

3D Available

The casual, low-slung shape of this sectional makes it fully lounge-ready. Its deep seating invites you to sink right in, with bold beveled block a...

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$708.41
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Avenal Park Sofa

Need a simple style refresh? Liven up your space with this sofa. Its sleek design invites you to sink into the generous cushions. Plush, textured u...

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Aviemore Sofa

Looking to make a simply chic statement with color? Liven up your living room with this sofa. Its trend-right light neutral upholstery is a perfect...

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Aviemore Sofa Sleeper

Looking to make a simply chic statement with color? Liven up your living room with this queen sofa sleeper. Its trend-right light neutral upholster...

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Beckley Place Power Reclining Sofa

Expansive and elegant, this power reclining sofa makes a sizable style statement. Its large scale enhances the luxe look and magnifies the beauty o...

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Biscoe Power Reclining Sofa image
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Biscoe Power Reclining Sofa

If style is the question, then this power reclining sofa is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabri...

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Bixler Sofa image
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Bixler Sofa

Feed your mid-century modern nostalgia—with a contemporary twist. A vibrant trend-right hue and comfy feel make this sofa perfect for lounging solo...

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Bolsena Sofa image
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$1,006.69
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Bolsena Sofa

Few sofas demand attention like this one. It's wrapped in a combination of high-quality leather and expertly matched faux leather upholstery that's...

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Bolsena Sofa Sleeper

Few sofa sleepers demand attention like this one. It's wrapped in a combination of high-quality leather and expertly matched faux leather upholster...

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$1,415.64
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$1,088.95
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Emilia 3-Piece Sectional Sofa image
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$3,484.38
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Emilia 3-Piece Sectional Sofa

Catering to your contemporary lifestyle, this sectional sofa is a handsome marriage of masculine and feminine sensibilities. Feather-fiber cushions...

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$3,484.38
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Gaelon Sofa Sleeper image
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$1,113.75
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$856.73
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Gaelon Sofa Sleeper

Inspired by the past but rooted firmly in the present, this queen sofa sleeper complements your transitional seating area. Its versatile upholstery...

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$1,113.75
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$856.73
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Gardiner Sofa Chaise image
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$953.78
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$733.68
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Gardiner Sofa Chaise

Contemporary in scale and silhouette, this sofa chaise embodies curated comfort. An impressive width provides ample room to spread out without comp...

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$953.78
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Genoa Sofa Chaise image
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$1,359.12
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$1,045.48
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Genoa Sofa Chaise

Catering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the-...

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$1,359.12
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Hazela Sofa Chaise image
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$980.25
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$754.04
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Hazela Sofa Chaise

Simple comfort meets modern function in this sofa chaise. An apt addition to apartments and other small spaces, this slim-profiled piece welcomes y...

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$980.25
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$754.04
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Keerwick Sofa image
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$734.88
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$565.29
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$565.29

Keerwick Sofa

You want your home to reflect your modern, trendy eye for design. This sofa is here to help. Bold, bright and beautiful, it adds a fashion-forward ...

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$734.88
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$734.88
$565.29
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Laresview Reclining Sofa image
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$958.58
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$958.58
$737.37
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$737.37

Laresview Reclining Sofa

Is being too comfortable even possible? It’s worth finding out in this reclining sofa. Wrapped in the plushest of neutral faux leather upholstery, ...

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$958.58
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$737.37
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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