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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Starmore 3-Piece Wall Unit with Electric Fireplace image Save 23% Save %
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$1,848.56
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Starmore 3-Piece Wall Unit with Electric Fireplace

For fans of urban industrial design, this 3-piece entertainment center with infrared fireplace insert clearly steals the show. Its blend of acacia ...

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$2,403.13
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Starmore 70" TV Stand image Save 23% Save %
$890.05
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$684.65
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Starmore 70" TV Stand

3D Available

For fans of urban industrial design, this XL TV stand clearly steals the show. Its blend of acacia veneer and wood is beautified with an oiled waln...

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$890.05
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$684.65
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$684.65
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Starmore 70" TV Stand with Electric Fireplace image Save up to 23% Save %
$1,265.30 - $1,291.77
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$1,265.30
$973.31 - $993.67
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$973.31

Starmore 70" TV Stand with Electric Fireplace

For fans of urban industrial design, this XL TV stand with fireplace insert clearly steals the show. Its blend of acacia veneer and wood is beautif...

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$1,265.30 - $1,291.77
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$973.31 - $993.67
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Stupendous Sectional image Save up to 23% Save %
$3,130.75 - $4,220.45
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$2,408.27 - $3,246.50
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Stupendous Sectional

Don’t want to sacrifice standout style for majorly cozy seating? This sectional pairs bold character with sink-in comfort. Its retro-cool jumbo cor...

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$3,130.75 - $4,220.45
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$2,408.27 - $3,246.50
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Swiss Valley Pillow image
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$69.76
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$53.66
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Swiss Valley Pillow

This replacement pillow is made with Nuvella® Premium (solution-dyed polyester) high-performance fabric. Specifications Specifications Details Br...

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$69.76
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$53.66
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Tarica Table (Set of 3) image
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$445.02
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$342.32
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Tarica Table (Set of 3)

Part furniture, part art form, this luxurious 3-piece table set is stone cold perfection. A stunning showcase of minimalism taken to the max, this ...

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$342.32
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Tarrin Table (Set of 3) image
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$445.02
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$342.32
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Tarrin Table (Set of 3)

What a clear winner for lovers of contemporary style. Making a brilliant impression with its metal arc X-motif, this coffee table set is sure to ro...

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$445.02
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$342.32
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Taylow Vase (Set of 3) image
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$167.17 - $192.44
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$128.59 - $148.03
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Taylow Vase (Set of 3)

This vase, made of transparent green glass, provides a sturdy foundation for a full bouquet of your favorite long-stemmed blooms. With a fluted wid...

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$167.17 - $192.44
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$128.59 - $148.03
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Temmpton Power Reclining Sectional image
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$6,884.54 - $7,447.43
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$5,295.80 - $5,728.79
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Temmpton Power Reclining Sectional

A mid-century modern update to a retro classic, this sectional is generously adaptable. Its combination of skillfully matched leather and faux leat...

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$6,884.54 - $7,447.43
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$5,295.80 - $5,728.79
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Temmpton Power Reclining Sectional Loveseat image
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$2,951.53
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$2,270.41
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Temmpton Power Reclining Sectional Loveseat

A mid-century modern update to a retro classic, this sectional is generously adaptable. Its combination of skillfully matched leather and faux leat...

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$2,951.53
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$2,270.41
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Temmpton Dual Power Leather Reclining Modular Loveseat with Console image
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$3,514.42
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$2,703.40
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Temmpton Dual Power Leather Reclining Modular Loveseat with Console

A mid-century modern update to a retro classic, this sectional is generously adaptable. Its combination of skillfully matched leather and faux leat...

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$3,514.42
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$2,703.40
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Temmpton Power Reclining Sectional Sofa image
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$3,977.48
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$3,059.60
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Temmpton Power Reclining Sectional Sofa

A mid-century modern update to a retro classic, this sectional is generously adaptable. Its combination of skillfully matched leather and faux leat...

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$3,977.48
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$3,059.60
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$3,059.60
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Thaneville Pillow (Set of 4) image
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$196.04
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$150.80
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Thaneville Pillow (Set of 4)

Ready for an instant refresh? This accent pillow is luxurious, fashion forward and made for easy layering. Inviting materials make it soft to the t...

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$196.04
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$150.80
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Theban Pillow (Set of 4) image
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$185.24
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$142.49
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Theban Pillow (Set of 4)

Delighting with handwoven details, this exceptionally versatile accent pillow in cream is truly a dream. Its removable zippered cover makes cleanin...

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$185.24
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$142.49
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$142.49
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Thomley 5' x 7' Rug image
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$86.61
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$66.62
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Thomley 5' x 7' Rug

Introduce a touch of contemporary style and visual interest. This area rug's striking geometric print grabs attention while grounding your space. P...

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$86.61
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$86.61
$66.62
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Thomley 8' x 10' Rug image
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$173.21
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$133.24
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Thomley 8' x 10' Rug

Introduce a touch of contemporary style and visual interest. This area rug's striking geometric print grabs attention while grounding your space. P...

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$173.21
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$173.21
$133.24
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Todoe 65" TV Stand image
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$776.97
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$597.67
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Todoe 65" TV Stand

Make watching TV a joy. This TV stand's rustic-industrial style—with a gray finish, squared edges, zinc-tone corner bracket accents and nailhead de...

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$776.97
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Todoe 65" TV Stand with Electric Fireplace image
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$1,499.82
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$1,153.71
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Todoe 65" TV Stand with Electric Fireplace

Make watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...

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$1,499.82
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$1,153.71
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Todoe Coffee Table with Lift Top image
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$776.97
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$597.67
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Todoe Coffee Table with Lift Top

Mixed material lift top table truly elevates rustic-industrial style. Weather-washed pine wood and veneers are contrasted with canted metal legs an...

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$776.97
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Todoe End Table with USB Ports & Outlets image
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$305.51
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$235.01
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Todoe End Table with USB Ports & Outlets

Take a stance for rustic-industrial style with this mixed material end table. Weather-washed pine wood and veneers are contrasted with canted metal...

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$305.51
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$235.01
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Torjin Counter Height Dining Table image
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$362.02
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$362.02
$278.48
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Torjin Counter Height Dining Table

Make your home the hub for cool vibes with this long counter table. Two-tone finish scheme of distressed warm brown and aged gunmetal is full of ur...

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$362.02
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$362.02
$278.48
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$278.48
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Torjin Counter Height Stool image
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$133.50
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$133.50
$102.69
$102.69 - $102.69
$102.69

Torjin Counter Height Stool

Make your home the hub for cool vibes with this stool. Two-tone finish scheme of distressed warm brown and aged gunmetal is full of urban industria...

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$133.50
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$133.50
$102.69
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Traleena Nesting End Table (Set of 2) image
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$445.02
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$342.32
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$342.32

Traleena Nesting End Table (Set of 2)

3D Available

Reminiscent of Hollywood glamour of yesteryear, this set of nesting end tables interprets luxury in a decidedly modern way. A dazzling metallic sil...

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$445.02
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$342.32
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$342.32
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$221.31
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$221.31
$170.24
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$170.24

Treytown Chairside End Table

Add big character to a small space with this chairside end table. With its compact size and strong silhouette, it can go anywhere and blend easily ...

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$221.31
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$170.24
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$170.24
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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