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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Next-Gen Gaucho Reclining Loveseat with Console

Kick back, relax, and enjoy some sports on TV with this reclining loveseat. You will love its double stuffed pillow top arms and soft-as-suede faux...

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Neymorton Counter Height Barstool image Save 23% Save %
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Neymorton Counter Height Barstool

This counter height bar stool is the perfect blend of casual and contemporary styles. Its easy-clean Next-Gen Nuvella™ upholstery remains vibrant a...

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Neymorton Counter Height Barstool (Set of 2) image Save 23% Save %
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Neymorton Counter Height Barstool (Set of 2)

This counter height swivel bar stool is the perfect blend of casual and contemporary styles. Its sleek light brown faux leather pairs with a dark g...

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$956.19
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Observation Power Recliner

There's no need to sacrifice looks for comfort—this power rocker recliner serves up both, plus a richly relaxed sense of style. Its steel-hued velv...

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$1,113.75
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Observation Power Reclining Loveseat with Console

There's no need to sacrifice looks for comfort—this power reclining loveseat with console serves up both, plus a richly relaxed sense of style. Its...

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Observation Power Reclining Sofa with Drop Down Table

There's no need to sacrifice looks for comfort—this power reclining sofa with drop-down table serves up both, plus a richly relaxed sense of style....

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$134.72
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Paulmour Pillow (Set of 4)

Classic? Absolutely. Elegant? Indeed. With its delightful printed floral design in an ivory, green and brown palette, this accent pillow is a timel...

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Pineland Power Glider Recliner with Audio System

Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, enjoying sports or gaming with your b...

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Pryorley Wall Art

Frolic in a field of florals. This wall art showcases a landscape design bursting with color, bringing a lively feel to your decor. With rolling hi...

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$199.65
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Ralene Counter Height Barstool (Set of 2)

Casually styled, this counter height bar stool beautifully captures the essence of rustic refinement. Its plushly upholstered seat and gently distr...

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Realyn Upholstered Bed

3D Available

Elevating the art of traditional cottage styling, this queen upholstered bed is your dream bedroom retreat realized. A curvaceous beauty, this bril...

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Rhine Falls Power Reclining Sofa with Drop Down Table

We don’t know about you, but one look at this power reclining sofa makes us want to settle in and never leave. There’s so much to love—we'll start ...

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Rhine Falls Reclining Loveseat with Console

We don’t know about you, but one look at this power reclining loveseat makes us want to settle in and never leave. There’s so much to love—we'll st...

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Rhines Falls Power Reclining Loveseat with Console

We don’t know about you, but one look at this power reclining loveseat makes us want to settle in and never leave. There’s so much to love—we'll st...

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Rhines Falls Power Reclining Sofa with Drop Down Table

We don’t know about you, but one look at this power reclining sofa makes us want to settle in and never leave. There’s so much to love—we'll start ...

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$1,323.04
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Robbinsdale Counter Height Barstool (Set of 2) image
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$186.43 - $204.46
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Robbinsdale Counter Height Barstool (Set of 2)

This counter height bar stool is sure to impress come mealtime. With a white finish and light gray upholstery, modern farmhouse-style seating has n...

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$357.20
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Robbinsdale Home Office Desk Chair

This home office desk chair is sure to impress when it’s time to study or work from home. With its antiqued white finish, cushioned seat and back c...

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$108.25
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Sandorman Table Lamp

Why settle for standard light fixtures when this table lamp adds so much traditional charm to your space? It beautifully captures the equine form i...

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Serena Shores Outdoor Lounge Chair (Set of 2)

Round out your outdoor living space with the naturally beautiful look of wood. This cushioned lounge chair will serve up seasons of relaxation on y...

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$478.70
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$368.23
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Seyler Lane Recliner

Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired uph...

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$600.16
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$461.66
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Side-Swipe Recliner

Fully upright or completely stretched out is how this traditional-inspired rocker recliner caters to the art of relaxation. Super soft charcoal-col...

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$461.66
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$899.67
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$692.05
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Side-Swipe Reclining Loveseat

Fully upright or completely stretched out, this traditional-inspired reclining loveseat caters to the art of relaxation. Super soft charcoal-colore...

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$899.67
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$692.05
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$955.01
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$734.62
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Side-Swipe Reclining Sofa with Drop Down Table

Fully upright or completely stretched out, this traditional-inspired reclining sofa caters to the art of relaxation. Super soft charcoal-colored up...

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$955.01
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$734.62
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$873.20
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Social Pointe Power Recliner

Smart, clean and ultra modern, this power recliner is utterly in vogue. You'll love its indulgent cushions and contemporary bustle back styling. Th...

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$873.20
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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