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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Mallenette Dining Table and 4 Chairs (Set of 5)

This dining table and chairs set adds a dash of retro-inspired flair to morning breakfasts and family dinners. With a rich merlot finish, it captur...

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$691.11
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Midnight-Madness Loveseat

3D Available

Wrapped in luxuriously soft jumbo corduroy, this loveseat takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwinding a...

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$898.44
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$410.14
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Midnight-Madness Oversized Accent Ottoman

3D Available

Wrapped in luxuriously soft jumbo corduroy, this oversized accent ottoman takes cozy and inviting to a higher level. The sumptuous piece is perfect...

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$410.14
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$315.49
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$845.53
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$650.41
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Midnight-Madness Oversized Chair

3D Available

Wrapped in luxuriously soft jumbo corduroy, this oversized chair takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwi...

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$1,359.12
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Midnight-Madness Oversized Chaise

3D Available

Wrapped in luxuriously soft jumbo corduroy, this oversized chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect for unw...

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$1,359.12
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Midnight-Madness Sectional Sofa with Chaise

Wrapped in luxuriously soft jumbo corduroy, this sectional sofa with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfe...

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$951.38
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$731.83
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Midnight-Madness Sofa

3D Available

Wrapped in luxuriously soft jumbo corduroy, this sofa takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwinding after...

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$951.38
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$951.38
$731.83
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Modmax 6-Piece Sectional

3D Available

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

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$572.51
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$440.39
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Morrilton Next-Gen Nuvella Accent Chair

3D Available

This accent chair makes everyday lounging refreshingly low-maintenance. Handle spills with ease thanks to washable performance fabric. This chair d...

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$572.51
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$440.39
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$149.15
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$114.73
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Morvanford Table Lamp

Those who delight in the beauty of a bygone era are sure to be charmed by this richly traditional table lamp. Its base is detailed with ornate patt...

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$114.73
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$544.84
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$419.11
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Nenana Next-Gen Nuvella Swivel Glider Accent Chair

3D Available

This swivel glider accent chair makes everyday lounging refreshingly low-maintenance. Handle spills with ease thanks to washable performance fabric...

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$544.84
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$419.11
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$985.05
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$757.73
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Next-Gen Durapella Power Lift Recliner

This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

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$788.27 - $1,621.87
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Next-Gen DuraPella Power Recliner

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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$1,024.75 - $2,108.43
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Next-Gen DuraPella Power Recliner

3D Available

This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

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$1,024.75
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Next-Gen DuraPella Power Recliner

3D Available

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

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$1,024.75
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$1,024.75
$788.27
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$2,108.43
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$1,621.87
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$1,621.87

Next-Gen DuraPella Power Reclining Loveseat with Console

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

View full details
$2,108.43
$2,108.43 - $2,108.43
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$1,621.87
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$2,108.43 - $2,668.91
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$1,621.87 - $2,053.01
$1,621.87 - $2,053.01
$1,621.87

Next-Gen DuraPella Power Reclining Loveseat with Console

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

View full details
$2,108.43 - $2,668.91
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$1,621.87 - $2,053.01
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$2,733.85 - $3,555.33
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$2,733.85
$2,102.96 - $2,734.87
$2,102.96 - $2,734.87
$2,102.96

Next-Gen DuraPella Power Reclining Sectional

3D Available

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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$2,733.85 - $3,555.33
$2,733.85 - $3,555.33
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$2,102.96 - $2,734.87
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$1,529.89
$1,529.89 - $1,529.89
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$1,176.84
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$1,176.84

Next-Gen DuraPella Power Reclining Sectional Loveseat

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

View full details
$1,529.89
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$1,529.89
$1,176.84
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$1,764.43
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$1,357.25
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$1,357.25

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

View full details
$1,764.43
$1,764.43 - $1,764.43
$1,764.43
$1,357.25
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$1,913.56
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$1,471.97
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$1,471.97

Next-Gen DuraPella Power Reclining Sectional Sofa

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

View full details
$1,913.56
$1,913.56 - $1,913.56
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$1,471.97
$1,471.97 - $1,471.97
$1,471.97
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$2,108.43
$2,108.43 - $2,108.43
$2,108.43
$1,621.87
$1,621.87 - $1,621.87
$1,621.87

Next-Gen DuraPella Power Reclining Sofa

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

View full details
$2,108.43
$2,108.43 - $2,108.43
$2,108.43
$1,621.87
$1,621.87 - $1,621.87
$1,621.87
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$1,843.83
$1,843.83 - $1,843.83
$1,843.83
$1,418.33
$1,418.33 - $1,418.33
$1,418.33

Next-Gen Gaucho Power Reclining Loveseat with Console

Kick back, relax, and enjoy some sports on TV with this power reclining loveseat. You will love its double stuffed pillow top arms and soft-as-sued...

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$1,843.83
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$1,418.33
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$1,559.96
$1,559.96 - $1,559.96
$1,559.96
$1,199.97
$1,199.97 - $1,199.97
$1,199.97

Next-Gen Gaucho Reclining Sofa

Kick back, relax, and enjoy some sports on TV with this reclining sofa. You will love its double stuffed pillow top arms and soft-as-suede faux lea...

View full details
$1,559.96
$1,559.96 - $1,559.96
$1,559.96
$1,199.97
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$1,199.97
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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