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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Santorine Sofa Sleeper

Whether your inspiration is contemporary or classic, this queen sofa sleeper's good looks and affordable luxury are hard to deny. Its clean-lined s...

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Saonara Chair

New Product - Professional Photography Coming Soon

Effortlessly blending contemporary and classic elements for a truly timeless look, this chair offers a fresh take on transitional style. A robust s...

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Saonara Loveseat

New Product - Professional Photography Coming Soon

Effortlessly blending contemporary and classic elements for a truly timeless look, this loveseat offers a fresh take on transitional style. A robus...

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Saonara Ottoman

New Product - Professional Photography Coming Soon

Effortlessly blending contemporary and classic elements for a truly timeless look, this ottoman offers a fresh take on transitional style. Its robu...

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Saonara Sofa

New Product - Professional Photography Coming Soon

Effortlessly blending contemporary and classic elements for a truly timeless look, this sofa offers a fresh take on transitional style. A robust si...

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$478.70
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Seyler Lane Recliner

Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired uph...

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Stonemeade Sofa Chaise

This sofa chaise feels every bit as good as it looks. Ultra-soft upholstery enhances your comfort, making it a delightful place to unwind. Whether ...

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Stupendous Super Chaise

Don’t want to sacrifice standout style for majorly cozy seating? This super chaise pairs bold character with sink-in comfort. Its retro-cool jumbo ...

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Treasure Trove Sofa

This sofa caters to your fashionable and relaxed lifestyle. Soft to the touch, its combination of leather and faux leather upholstery offers afford...

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$555.69
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WillowBend Loveseat

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning lovesea...

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WillowBend Oversized Accent Ottoman

Modern comfort never looked so good. Accented with jumbo stitching for high-fashion flair, this oversized ottoman is the ultimate choice in comfort...

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WillowBend Recliner

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning rocker ...

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WillowBend Sectional

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning section...

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WillowBend Sofa

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning sofa is...

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Emilia Sectional Loveseat

Catering to your contemporary lifestyle, this sectional loveseat is a handsome marriage of masculine and feminine sensibilities. Feather-fiber cush...

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Emilia Sectional Sofa

Catering to your contemporary lifestyle, this sectional sofa is a handsome marriage of masculine and feminine sensibilities. Feather-fiber cushions...

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$434.19
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$333.99
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Ashbourne Estate Oversized Accent Ottoman

New Product - Professional Photography Coming Soon

This magnificent oversized accent ottoman is sure to become a focal point in your living area. Wrapped in plush boucle fabric, it's a perfect way t...

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$991.08
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Conlee-Pike Loveseat

New Product - Professional Photography Coming Soon

A triumph in transitional design, this loveseat invites you to indulge in complete comfort. The contemporary yet classically styled piece is covere...

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$991.08
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$273.01
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$210.01
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Conlee-Pike Ottoman

New Product - Professional Photography Coming Soon

A triumph in transitional design, this ottoman invites you to indulge in complete comfort. The contemporary yet classically styled piece is covered...

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$273.01
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$210.01
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$867.18
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Conlee-Pike Oversized Chair

New Product - Professional Photography Coming Soon

A triumph in transitional design, this oversized chair invites you to indulge in complete comfort. The contemporary yet classically styled piece is...

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$867.18
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$1,041.59
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$801.22
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Conlee-Pike Sofa

New Product - Professional Photography Coming Soon

A triumph in transitional design, this sofa invites you to indulge in complete comfort. The contemporary yet classically styled piece is covered in...

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$1,041.59
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$801.22
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$292.27
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$224.82
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Greenbriar Ottoman

The crisp neutral hue and striking design details of this ottoman create a living room that expertly reflects your modern taste. For irresistibly c...

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$224.82
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$991.08
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$762.37
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HamlinBay Power Gliding Chaise

New Product - Professional Photography Coming Soon

Turn your favorite spot into a luxurious escape with this power gliding chaise. Its large shaped arms and loose back cushion offer lounge-worthy su...

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$991.08
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$762.37
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$867.18
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$667.06
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Jayne Park Loveseat

Sink into the captivating comfort of this loveseat. Its plush reversible cushions invite you to stretch out, making it an ideal spot for movie nigh...

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$867.18
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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