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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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$1,386.78
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$1,066.75
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$1,066.75

Amiata Sofa

3D Available

Keen on crisp, contemporary design? Adore the pleasure of leather? Look no further. This sofa satisfies on every level. Richly textured and decaden...

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$1,386.78
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$1,066.75
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$1,988.24
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Amuleto Sectional with Chaise

Bring a touch of indulgence and affordability into your home. This sectional with chaise prioritizes comfort to fit your modern lifestyle, with ric...

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$2,584.71
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$1,988.24
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$2,590.71
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$1,992.85
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Avaliyah Double Chaise Sectional

3D Available

The casual, low-slung shape of this sectional makes it fully lounge-ready. Its deep seating invites you to sink right in, with bold beveled block a...

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$2,590.71
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$1,992.85
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$463.06
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$356.20
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$356.20

Avaliyah Oversized Accent Ottoman

3D Available

The casual, oversized shape of this ottoman makes it fully lounge-ready. It’s an open invitation to prop up your feet and relax. Whether paired wit...

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$463.06
$463.06 - $463.06
$463.06
$356.20
$356.20 - $356.20
$356.20
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Avaliyah Sectional image
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$2,712.20 - $3,942.60
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$2,712.20
$2,086.31 - $3,032.77
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$2,086.31

Avaliyah Sectional

The casual, low-slung shape of this sectional makes it fully lounge-ready. Its deep seating invites you to sink right in, with bold beveled block a...

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$2,712.20 - $3,942.60
$2,712.20 - $3,942.60
$2,712.20
$2,086.31 - $3,032.77
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$1,553.94
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$1,195.34
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$1,195.34

Avaliyah Sectional Loveseat

3D Available

The casual, low-slung shape of this sectional makes it fully lounge-ready. Its deep seating invites you to sink right in, with bold beveled block a...

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$1,553.94
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$1,195.34
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$1,195.34
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$1,964.08
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$1,510.83
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$1,510.83

Avaliyah Sectional Sofa

3D Available

The casual, low-slung shape of this sectional makes it fully lounge-ready. Its deep seating invites you to sink right in, with bold beveled block a...

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$1,964.08
$1,964.08 - $1,964.08
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$1,510.83
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$1,510.83
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Avaliyah Sectional with Chaise image
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$2,072.33 - $4,050.84
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$2,072.33
$1,594.10 - $3,116.03
$1,594.10 - $3,116.03
$1,594.10

Avaliyah Sectional with Chaise

The casual, low-slung shape of this sectional makes it fully lounge-ready. Its deep seating invites you to sink right in, with bold beveled block a...

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$2,072.33 - $4,050.84
$2,072.33 - $4,050.84
$2,072.33
$1,594.10 - $3,116.03
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$1,594.10
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$653.09
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$653.09
$502.38
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$502.38

Avenal Park Loveseat

Need a simple style refresh? Liven up your space with this loveseat. Its sleek design invites you to sink into the generous cushions. Plush, textur...

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$653.09
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$502.38
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$299.47
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$299.47
$230.36
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$230.36

Avenal Park Ottoman

Need a simple style refresh? Liven up your space with this ottoman. Its sleek design invites you to prop up your feet on the generous cushion. Plus...

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$299.47
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$299.47
$230.36
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$600.16
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$600.16
$461.66
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Avenal Park Oversized Chair

Need a simple style refresh? Liven up your space with this oversized chair. Its sleek design invites you to sink into the generous cushions. Plush,...

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$600.16
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$600.16
$461.66
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$708.41
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$708.41
$544.93
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$544.93

Avenal Park Sofa

Need a simple style refresh? Liven up your space with this sofa. Its sleek design invites you to sink into the generous cushions. Plush, textured u...

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$708.41
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$708.41
$544.93
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$544.93
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$544.84
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$544.84
$419.11
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$419.11

Aviemore Loveseat

Looking to make a bold statement with color? Liven up your living room with this loveseat. Its trend-right navy blue upholstery adds a playful pop ...

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$544.84
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$419.11
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$419.11
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$328.35
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$328.35
$252.58
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$252.58

Aviemore Oversized Accent Ottoman

Looking to make a simply chic statement with color? Liven up your living room with this oversized ottoman. Its trend-right light neutral upholstery...

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$328.35
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$328.35
$252.58
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$252.58
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$465.45
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$465.45
$358.04
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$358.04

Aviemore Recliner

Looking to make a simply chic statement with color? Liven up your living room with this rocker recliner. Its trend-right light neutral upholstery i...

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$465.45
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$465.45
$358.04
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Aviemore Sectional with Chaise image
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$1,089.69
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$838.22
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$838.22

Aviemore Sectional with Chaise

Looking to make a simply chic statement with color? Liven up your living room with this sectional with chaise. Styled with trend-right light neutra...

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$1,089.69
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$1,089.69
$838.22
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$838.22
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$600.16
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$600.16
$461.66
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$461.66

Aviemore Sofa

Looking to make a simply chic statement with color? Liven up your living room with this sofa. Its trend-right light neutral upholstery is a perfect...

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$600.16
$600.16 - $600.16
$600.16
$461.66
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$461.66
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$1,006.69
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$1,006.69
$774.38
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$774.38

Aviemore Sofa Sleeper

Looking to make a simply chic statement with color? Liven up your living room with this queen sofa sleeper. Its trend-right light neutral upholster...

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$1,006.69
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$1,006.69
$774.38
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$774.38
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$846.76 - $3,387.01
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$846.76
$651.35 - $2,605.39
$651.35 - $2,605.39
$651.35

Bales Modular Seating

Be bold with a modern take on seating. Specifications▶ Specifications Details Brand Name Signature Design by Ashley Material Fabric|Wood Produc...

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$846.76 - $3,387.01
$846.76 - $3,387.01
$846.76
$651.35 - $2,605.39
$651.35 - $2,605.39
$651.35
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$544.84
$544.84 - $544.84
$544.84
$419.11
$419.11 - $419.11
$419.11

Bandon Oversized Accent Ottoman

Indulge in attainable, top-of-the-line luxury. With this oversized accent ottoman, you can outfit your home in ultra-sleek style. Genuine leather u...

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$544.84
$544.84 - $544.84
$544.84
$419.11
$419.11 - $419.11
$419.11
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Bandon 2-Piece Sectional image
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$2,369.42 - $3,459.11
$2,369.42 - $3,459.11
$2,369.42
$1,822.63 - $2,660.85
$1,822.63 - $2,660.85
$1,822.63

Bandon Sectional

Indulge in attainable, top-of-the-line luxury. With this sectional, you can outfit your home in ultra-sleek style. Genuine leather upholstery on th...

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$2,369.42 - $3,459.11
$2,369.42 - $3,459.11
$2,369.42
$1,822.63 - $2,660.85
$1,822.63 - $2,660.85
$1,822.63
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Biddeford 2-Piece Sectional with Chaise image
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$1,416.82
$1,416.82 - $1,416.82
$1,416.82
$1,089.86
$1,089.86 - $1,089.86
$1,089.86

Biddeford 2-Piece Sectional with Chaise

Bring fashionable function to the forefront with this sectional with chaise. A transitional arm design adds flair to the frame, incorporating subtl...

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$1,416.82
$1,416.82 - $1,416.82
$1,416.82
$1,089.86
$1,089.86 - $1,089.86
$1,089.86
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Biddeford 2-Piece Sleeper Sectional with Chaise image
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$1,822.16
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$1,822.16
$1,401.66
$1,401.66 - $1,401.66
$1,401.66

Biddeford 2-Piece Sleeper Sectional with Chaise

Bring fashionable function to the forefront with this sleeper sectional with chaise. A transitional arm design adds flair to the frame, incorporati...

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$1,822.16
$1,822.16 - $1,822.16
$1,822.16
$1,401.66
$1,401.66 - $1,401.66
$1,401.66
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Biddeford Oversized Accent Ottoman image
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$328.35
$328.35 - $328.35
$328.35
$252.58
$252.58 - $252.58
$252.58

Biddeford Oversized Accent Ottoman

Bring fashionable function to the forefront with this oversized accent ottoman. The transitional design sports a clean-lined silhouette. Dress it u...

View full details
$328.35
$328.35 - $328.35
$328.35
$252.58
$252.58 - $252.58
$252.58
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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