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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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$1,055.99 - $4,599.36
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$812.30 - $3,537.97
$812.30 - $3,537.97
$812.30

Cuddle Plush Sectional

This plush sectional is the ultimate spot to unwind after a long day. Its ultra soft upholstery feels luxurious against your skin, while the roomy ...

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$1,055.99 - $4,599.36
$1,055.99 - $4,599.36
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$812.30 - $3,537.97
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$812.30
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$1,980.93 - $3,435.07
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$1,523.79 - $2,642.36
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Cuddle Plush Sectional with Chaise

This plush sectional with chaise is the ultimate spot to unwind after a long day. Its ultra soft upholstery feels luxurious against your skin, whil...

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$1,980.93 - $3,435.07
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$1,523.79 - $2,642.36
$1,523.79 - $2,642.36
$1,523.79
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$489.50
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$376.54
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Darcy Chair

3D Available

Talk about fine lines and great curves. That’s the beauty of this standout chair—made to suit your appreciation for simplicity and love of contempo...

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$489.50
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$376.54
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$518.38
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$398.75
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Darcy Loveseat

3D Available

Talk about fine lines and great curves. That’s the beauty of this standout loveseat—made to suit your appreciation for clean, contemporary style. A...

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$518.38
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$398.75
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$465.45
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$465.45
$358.04
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$358.04

Darcy Ottoman

3D Available

Talk about fine lines and great curves. That’s the beauty of this standout ottoman—made to suit your appreciation for simplicity and love of contem...

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$465.45
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$358.04
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$547.26
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$547.26
$420.97
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Darcy Recliner

3D Available

Talk about fine lines and great curves. That’s the beauty of this rocker recliner—made to suit your appreciation for clean, contemporary style. Com...

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$547.26
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$544.84
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$419.11
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$419.11

Darcy Sofa

3D Available

Talk about fine lines and great curves. That’s the beauty of this standout sofa—made to suit your appreciation for clean, contemporary style. A str...

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$544.84
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$419.11
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$328.35
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$252.58
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Edenfield Oversized Accent Ottoman

3D Available

Contemporary fashion, meet superior form. This ottoman is strikingly streamlined in design, with its handsome charcoal upholstery speaking to tried...

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$328.35
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$252.58
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$816.66
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$628.20
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Emilia Oversized Accent Ottoman

3D Available

Catering to your contemporary lifestyle, this ottoman is a handsome marriage of masculine and feminine sensibilities. A plush top softens the look ...

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$816.66
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$628.20
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$571.31
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$439.47
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Gaelon Chair

3D Available

Inspired by the past but rooted firmly in the present, this chair complements your transitional seating area. Its versatile upholstery is delightfu...

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$571.31
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$439.47
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$653.09
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$502.38
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Gaelon Loveseat

3D Available

Inspired by the past but rooted firmly in the present, this loveseat complements your transitional seating area. Its versatile upholstery is deligh...

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$653.09
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$502.38
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$299.47
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$230.36
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$230.36

Gaelon Ottoman

3D Available

Inspired by the past but rooted firmly in the present, this ottoman complements your transitional seating area. Its versatile upholstery is delight...

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$299.47
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$299.47
$230.36
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$708.41
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$544.93
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Gaelon Sofa

3D Available

Inspired by the past but rooted firmly in the present, this sofa complements your transitional seating area. Its versatile upholstery is delightful...

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$708.41
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$708.41
$544.93
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$600.16
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$461.66
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Gardiner Oversized Chair

Contemporary in scale and silhouette, this oversized chair embodies curated comfort. An impressive width provides ample room to spread out without ...

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$461.66
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$449.84
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$346.03
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$346.03

Greenbriar Chair

The crisp neutral hue and striking design details of this chair create a living room that expertly reflects your modern taste. For irresistibly coo...

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$449.84
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$346.03
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$346.03
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$512.37
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$512.37
$394.13
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$394.13

Greenbriar Loveseat

The crisp neutral hue and striking design details of this loveseat create a living room that expertly reflects your contemporary taste. For irresis...

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$512.37
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$512.37
$394.13
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$394.13
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$538.84
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$414.49
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$414.49

Greenbriar Sofa

The crisp neutral hue and striking design details of this sofa create a living room that expertly reflects your contemporary taste. For irresistibl...

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$538.84
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$538.84
$414.49
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$414.49
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$686.76
$686.76 - $686.76
$686.76
$528.28
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$528.28

Greenbriar Sofa Chaise

The crisp neutral hue and striking design details of this sofa chaise create a living room that expertly reflects your modern taste. For irresistib...

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$686.76
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$528.28
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$528.28
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$1,143.82
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$879.86
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$879.86

Keerwick Sofa Sleeper

You want your home to reflect your modern, trendy eye for design. This sleeper sofa is here to help. Bold, bright and beautiful, it adds a fashion-...

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$1,143.82
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$879.86
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$317.54
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$317.54
$244.26
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$244.26

Kimlee Oversized Accent Ottoman

New Product - Professional Photography Coming Soon

Cozy, casual comfort—made with everyday style in mind. This oversized accent ottoman is a reflection of your transitional tastes. Its soft-to-the-t...

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$317.54
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$317.54
$244.26
$244.26 - $244.26
$244.26
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$1,507.08
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$1,507.08
$1,159.29
$1,159.29 - $1,159.29
$1,159.29

Kimlee Sectional with Chaise

Cozy, casual comfort—made with everyday style in mind. This sectional with chaise is a reflection of your transitional tastes. Its soft-to-the-touc...

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$1,507.08
$1,507.08 - $1,507.08
$1,507.08
$1,159.29
$1,159.29 - $1,159.29
$1,159.29
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$1,349.53
$1,349.53 - $1,349.53
$1,349.53
$1,038.10
$1,038.10 - $1,038.10
$1,038.10

Kimlee Sectional with Double Chaise

Cozy, casual comfort—made with everyday style in mind. This sectional with double chaise is a reflection of your transitional tastes. Its soft-to-t...

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$1,349.53
$1,349.53 - $1,349.53
$1,349.53
$1,038.10
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$1,038.10
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$899.68
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$899.68
$692.06
$692.06 - $692.06
$692.06

Kimlee Super Chaise

Cozy, casual comfort—made with everyday style in mind. This super chaise is a reflection of your transitional tastes. Its soft-to-the-touch fabric,...

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$899.68
$899.68 - $899.68
$899.68
$692.06
$692.06 - $692.06
$692.06
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$555.69
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$555.69
$427.45
$427.45 - $427.45
$427.45

Larimer Loveseat

Sincere in its styling, this loveseat marries classic function with modern design elements for truly transitional appeal. Its track arms lend a con...

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$555.69
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$555.69
$427.45
$427.45 - $427.45
$427.45
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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