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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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$709.63 - $873.20
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$709.63
$545.87 - $671.69
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Rowanbeck Upholstered Bed

Inspired by art deco design, this softly shaped upholstered panel bed makes a lasting impression in a simply stunning way. Specifications▶ Specifi...

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$545.87 - $671.69
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Samperstone Power Reclining Sectional image Save up to 23% Save %
$1,618.90 - $3,823.53
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$1,245.31 - $2,941.18
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Samperstone Power Reclining Sectional

City sleek living. This loveseat is loaded with luxury. An ultra-stylish diamond stitch design pumps up the piece with eye-catching drama. And talk...

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$1,245.31 - $2,941.18
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Seton Creek Outdoor Coffee Table image Save 23% Save %
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Seton Creek Outdoor Coffee Table

This coffee table invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design ...

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$423.74
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Seton Creek Outdoor End Table image Save 23% Save %
$345.18
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Seton Creek Outdoor End Table

This end table invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design wit...

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$345.18
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$265.52
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Seton Creek Outdoor Loveseat with Cushion image
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$1,535.91
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$1,181.47
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Seton Creek Outdoor Loveseat with Cushion

This loveseat invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with...

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$1,181.47
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Seton Creek Outdoor Ottoman with Cushion image
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$382.10
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Seton Creek Outdoor Ottoman with Cushion

This ottoman invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with ...

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$382.10
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Seton Creek Outdoor Sofa with Cushion image
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$1,518.25
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Seton Creek Outdoor Sofa with Cushion

This sofa invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with dur...

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$1,518.25
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Seton Creek Outdoor Swivel Lounge with Cushion image
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Seton Creek Outdoor Swivel Lounge with Cushion

This swivel lounge chair invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined ...

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Shavontae Table Lamp (Set of 2) image
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$140.70
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$108.23
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Shavontae Table Lamp (Set of 2)

Modern style shape-up. You love all things contemporary, but bling isn’t your thing. Behold the beauty of this table lamp. Smooth, subtle lines spe...

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$108.23
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Shullden Dining Chair image
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$85.12
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Shullden Dining Chair

3D Available

Serve up casual elegance with this dining chair. Its approachable character ushers a relaxed feel into kitchen nooks and small dining rooms. Design...

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$110.66
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Shullden Drop Leaf Dining Table image
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Shullden Drop Leaf Dining Table

3D Available

Serve up casual elegance with this drop leaf dining table. Its approachable character ushers a relaxed feel into kitchen nooks and small dining roo...

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Starganza Power Lift Recliner

Blending beautiful style and comfort, this power lift recliner does all the work for you. The gentle lift-and-tilt feature eases you to your feet f...

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Taylow Table Lamp image
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Taylow Table Lamp

An elegant profile makes a simple yet stunning statement when viewed from any angle. This translucent glass table lamp, with its hexagon-shaped bas...

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Todoe 65" TV Stand image
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$776.97
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Todoe 65" TV Stand

Make watching TV a joy. This TV stand's rustic-industrial style—with a gray finish, squared edges, zinc-tone corner bracket accents and nailhead de...

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Todoe 65" TV Stand with Electric Fireplace image
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$1,153.71
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Todoe 65" TV Stand with Electric Fireplace

Make watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...

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Torjin Counter Height Stool image
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Torjin Counter Height Stool

Make your home the hub for cool vibes with this stool. Two-tone finish scheme of distressed warm brown and aged gunmetal is full of urban industria...

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$221.31
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Treytown Chairside End Table

Add big character to a small space with this chairside end table. With its compact size and strong silhouette, it can go anywhere and blend easily ...

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$846.76
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$651.35
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Tulen Reclining Loveseat

3D Available

This reclining loveseat puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go...

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Valmontic Rug image
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$215.28 - $488.31
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$165.60 - $375.62
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Valmontic Rug

Keep your decor eye-catching from head to toe. Rich with abstract movement, this rug's combination of gray and ivory expertly reflects your contemp...

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$215.28 - $488.31
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$165.60 - $375.62
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$162.37 - $364.43
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$124.90 - $280.33
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Wrenlow Rug

When is a rug more than a rug? When it invites you to kick off your shoes and stay a while. Specifications▶ Specifications Details Brand Name Sig...

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$162.37 - $364.43
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$124.90 - $280.33
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Wrenning Counter Height Dining Table and 4 Barstools (Set of 5) image
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$722.85
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$556.04
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Wrenning Counter Height Dining Table and 4 Barstools (Set of 5)

Can’t decide between classic and contemporary? Embrace the beauty of transitional style with this casually sophisticated counter height dining tabl...

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$722.85
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$556.04
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Wrenning Dining Table and 4 Chairs and Bench (Set of 6) image
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$833.51
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$641.16
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Wrenning Dining Table and 4 Chairs and Bench (Set of 6)

Can’t decide between classic and contemporary? Embrace the beauty of transitional style with this casually sophisticated Langwest dining table, cha...

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$833.51
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$641.16
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Wrenning Dining Table and 4 Chairs (Set of 5) image
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$695.19
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$534.76
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Wrenning Dining Table and 4 Chairs (Set of 5)

Can’t decide between classic and contemporary? Embrace the beauty of transitional style with this casually sophisticated dining table and chairs. T...

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$695.19
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$534.76
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Wynnlow 3-Piece Entertainment Center image
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$540.01
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$415.39
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Wynnlow 3-Piece Entertainment Center

This entertainment center is sure to win your heart with its fresh take on country living. Its crisp, clean and minimalist-chic profile is enriched...

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$540.01
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$415.39
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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