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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Alphons Recliner image Save 23% Save %
$573.70
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$573.70
$441.31
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$441.31

Alphons Recliner

Sincere in its styling, this rocker recliner invites a relaxed sensibility into your space. Its neutral upholstery has a universal appeal, with pul...

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$573.70
$573.70 - $573.70
$573.70
$441.31
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$441.31
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Alphons Reclining Loveseat image Save 23% Save %
$846.76
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$846.76
$651.35
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$651.35

Alphons Reclining Loveseat

Sincere in its styling, this reclining loveseat invites a relaxed sensibility into your space. Its neutral upholstery has a universal appeal, with ...

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$846.76
$846.76 - $846.76
$846.76
$651.35
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$651.35
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Alphons Reclining Sofa image Save 23% Save %
$876.80
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$876.80
$674.46
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$674.46

Alphons Reclining Sofa

Sincere in its styling, this reclining sofa invites a relaxed sensibility into your space. Its neutral upholstery has a universal appeal, with pull...

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$876.80
$876.80 - $876.80
$876.80
$674.46
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$674.46
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Alsonwell Throw (Set of 3) image Save 23% Save %
$167.17
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$167.17
$128.59
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$128.59

Alsonwell Throw (Set of 3)

As cozy as they come, this faux fur throw turns your seating area into a haven of comfort. Its neutral hue acts as the perfect foundation for layer...

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$167.17
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$167.17
$128.59
$128.59 - $128.59
$128.59
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Save up to 23% Save %
$144.33 - $312.72
$144.33 - $312.72
$144.33
$111.02 - $240.55
$111.02 - $240.55
$111.02

Alstone Area Rug

Add visual intrigue to your decor with the grounded style of this area rug. Its bold, chunky stripe design is subdued with a handsome neutral palet...

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$144.33 - $312.72
$144.33 - $312.72
$144.33
$111.02 - $240.55
$111.02 - $240.55
$111.02
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Altari 2-Piece Sectional with Chaise image
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$1,292.97
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$994.59
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Altari 2-Piece Sectional with Chaise

If style is the question, then this sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhan...

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$1,292.97
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$1,292.97
$994.59
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$994.59
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Altari 2-Piece Sleeper Sectional with Chaise image
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$1,701.91
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$1,701.91
$1,309.16
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$1,309.16

Altari 2-Piece Sleeper Sectional with Chaise

If style is the question, then this sleeper sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile ...

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$1,701.91
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$1,701.91
$1,309.16
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$1,309.16
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$463.06
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$463.06
$356.20
$356.20 - $356.20
$356.20

Altari Chair

3D Available

If style is the question, then this striking chair is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is ...

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$463.06
$463.06 - $463.06
$463.06
$356.20
$356.20 - $356.20
$356.20
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$571.31
$571.31 - $571.31
$571.31
$439.47
$439.47 - $439.47
$439.47

Altari Loveseat

3D Available

If style is the question, then this loveseat is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhanc...

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$571.31
$571.31 - $571.31
$571.31
$439.47
$439.47 - $439.47
$439.47
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$299.47
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$299.47
$230.36
$230.36 - $230.36
$230.36

Altari Ottoman

3D Available

If style is the question, then this striking ottoman is the answer. Its decidedly contemporary profile is enhanced with plump cushioning and a chen...

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$299.47
$299.47 - $299.47
$299.47
$230.36
$230.36 - $230.36
$230.36
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$410.14
$410.14 - $410.14
$410.14
$315.49
$315.49 - $315.49
$315.49

Altari Oversized Accent Ottoman

3D Available

If style is the question, then this oversized accent ottoman is the answer. Its clean-lined profile is beautifully contemporary. The plush chenille...

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$410.14
$410.14 - $410.14
$410.14
$315.49
$315.49 - $315.49
$315.49
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$576.11
$576.11 - $576.11
$576.11
$443.16
$443.16 - $443.16
$443.16

Altari Recliner

3D Available

If style is the question, then this rocker recliner is the answer. Its clean-lined profile is beautifully contemporary. Plush chenille fabric and p...

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$576.11
$576.11 - $576.11
$576.11
$443.16
$443.16 - $443.16
$443.16
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Save 23% Save %
$1,292.97
$1,292.97 - $1,292.97
$1,292.97
$994.59
$994.59 - $994.59
$994.59

Altari Sectional with Chaise

If style is the question, then this sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhan...

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$1,292.97
$1,292.97 - $1,292.97
$1,292.97
$994.59
$994.59 - $994.59
$994.59
Save 23% Save %
Save 23% Save %
$1,701.91
$1,701.91 - $1,701.91
$1,701.91
$1,309.16
$1,309.16 - $1,309.16
$1,309.16

Altari Sleeper Sectional with Chaise

If style is the question, then this sleeper sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile ...

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$1,701.91
$1,701.91 - $1,701.91
$1,701.91
$1,309.16
$1,309.16 - $1,309.16
$1,309.16
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Save 23% Save %
$600.16
$600.16 - $600.16
$600.16
$461.66
$461.66 - $461.66
$461.66

Altari Sofa

3D Available

If style is the question, then this sofa is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhanced w...

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$600.16
$600.16 - $600.16
$600.16
$461.66
$461.66 - $461.66
$461.66
Save 23% Save %
Save 23% Save %
$1,006.69
$1,006.69 - $1,006.69
$1,006.69
$774.38
$774.38 - $774.38
$774.38

Altari Sofa Sleeper

3D Available

If style is the question, then this sofa sleeper is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is en...

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$1,006.69
$1,006.69 - $1,006.69
$1,006.69
$774.38
$774.38 - $774.38
$774.38
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Altyra Bed image
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$507.55 - $1,200.36
$507.55 - $1,200.36
$507.55
$390.42 - $923.35
$390.42 - $923.35
$390.42

Altyra Bed

3D Available

The epitome of fashion-forward design, this queen upholstered panel bed is a beautiful blend of comfort and luxury. Shiny chrome-tone accents, a pe...

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$507.55 - $1,200.36
$507.55 - $1,200.36
$507.55
$390.42 - $923.35
$390.42 - $923.35
$390.42
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$103.43
$103.43 - $103.43
$103.43
$79.56
$79.56 - $79.56
$79.56

Altyra Bedroom Mirror

3D Available

The epitome of fashion-forward design, this mirror is a beautiful blend of comfort and luxury. Shiny chrome-tone accents and a pearlized finish bri...

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$103.43
$103.43 - $103.43
$103.43
$79.56
$79.56 - $79.56
$79.56
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$443.81
$443.81 - $443.81
$443.81
$341.39
$341.39 - $341.39
$341.39

Altyra Chest of Drawers

3D Available

The epitome of fashion-forward design, this chest of drawers is a beautiful blend of style and luxury. Shiny chrome-tone accents, a pearlized finis...

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$443.81
$443.81 - $443.81
$443.81
$341.39
$341.39 - $341.39
$341.39
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$530.41
$530.41 - $530.41
$530.41
$408.01
$408.01 - $408.01
$408.01

Altyra Dresser

3D Available

The epitome of fashion-forward design, this dresser is a beautiful blend of style and luxury. Shiny chrome-tone accents, a pearlized finish and mos...

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$530.41
$530.41 - $530.41
$530.41
$408.01
$408.01 - $408.01
$408.01
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$633.84
$633.84 - $633.84
$633.84
$487.57
$487.57 - $487.57
$487.57

Altyra Dresser and Mirror

3D Available

The epitome of fashion-forward design, this dresser with mirror set is a beautiful blend of comfort and luxury. Shiny chrome-tone accents, a pearli...

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$633.84
$633.84 - $633.84
$633.84
$487.57
$487.57 - $487.57
$487.57
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$316.32
$316.32 - $316.32
$316.32
$243.32
$243.32 - $243.32
$243.32

Altyra Nightstand

3D Available

The epitome of fashion-forward design, this nightstand is a beautiful blend of comfort and luxury. Shiny chrome-tone accents, a pearlized finish an...

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$316.32
$316.32 - $316.32
$316.32
$243.32
$243.32 - $243.32
$243.32
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Set of two Ashley Furniture Amaris outdoor dining chairs with metal frames and woven seats, perfect for patio dining.
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$250.17
$250.17 - $250.17
$250.17
$192.44
$192.44 - $192.44
$192.44

Amaris Outdoor Dining Chair (Set of 2)

3D Available

This outdoor dining chair set establishes the standard for alfresco dining. The chair's powder coated steel frame and resin wicker seat are ready t...

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$250.17
$250.17 - $250.17
$250.17
$192.44
$192.44 - $192.44
$192.44
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Amaris outdoor dining table by Ashley Furniture with a wooden finish and spacious tabletop for outdoor meals and gatherings.
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$381.25
$381.25 - $381.25
$381.25
$293.27
$293.27 - $293.27
$293.27

Amaris Outdoor Dining Table

3D Available

This round outdoor table sets the standard for alfresco dining. Its powder coated steel frame and resin tabletop are ready to withstand the element...

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$381.25
$381.25 - $381.25
$381.25
$293.27
$293.27 - $293.27
$293.27
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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