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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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$876.80
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Tulen Reclining Sofa

3D Available

This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...

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$405.25 - $684.65
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Valebeck Counter Height Dining Table

3D Available

A high-style choice for smaller spaces, this counter height dining table serves up the best in rustic farmhouse living. Its two-tone finish pairs a...

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$526.83 - $890.05
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$994.67
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$765.13
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Veeda Accent Cabinet

Sleek. Striking. Sculptural. This accent cabinet refines the art of functional fashion. Outfitted in a luxe dark brown finish, it’s an apt addition...

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$765.13
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$684.36
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$526.43
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Vreni Accent Chair

Create a stylish retreat with this space-saving accent chair and ottoman set. Its sophisticated charcoal and black upholstery adds modern elegance ...

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$526.43
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$1,060.84
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$816.03
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Welby Accent Cabinet

3D Available

This accent cabinet recalls the rugged textures of nature and brings them indoors. Live edge door fronts pop against the neutral finish for a refin...

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$816.03
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$964.98
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WhipLash Power Recliner

Refined relaxation, reimagined for the modern home. This power recliner combines premium comfort with smart features like built-in storage arms, US...

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$942.97
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$725.36
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Wildenauer 76" TV Stand

Raise the bar on modern farmhouse style with the Wildenauer TV stand. Its sturdy silhouette and casual good looks are accentuated with a two-tone f...

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$725.36
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$705.01
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Wildenauer 78" Bar

This bar dresses up your favorite farmhouse motifs with modern flair. Its handsome good looks are accentuated with a two-tone finish and a casual b...

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Wildenauer Dining Buffet

Raise the bar on modern farmhouse style with this dining buffet. Its handsome good looks are accentuated with a two-tone finish and a casual butche...

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Wildenauer Home Office Desk

Raise the bar on modern farmhouse style with this home office desk and return. Its casual good looks are accentuated with a two-tone finish, which ...

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$725.35
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$755.33
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Wildenauer Lift-Top Coffee Table

Raise the bar on modern farmhouse style with this lift-top coffee table. Its sturdy silhouette and casual good looks are accentuated with a two-ton...

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$581.02
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$854.87 - $1,079.69
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WillowBend Sectional

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning section...

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$482.96 - $827.14
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Wimney Rug

Experience traditional style made modern. Beautifully crafted with wool, this rug creates a soft, textured feel underfoot. What’s more, its muted p...

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$627.85 - $1,075.28
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$824.35
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Wrenridge Accent Cabinet

Versatile style teams up with must-have storage space. An elevated approach to the everyday, this accent cabinet is invitingly chic in a gray-brown...

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$988.68
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$760.52
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Zadilyn 72" TV Stand with Electric Fireplace

3D Available

Nostalgic style, retooled for today’s trends. This TV stand with electric fireplace puts an elevated twist on mod aesthetics. Its warm brown tones ...

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$1,082.48
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$832.68
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Adanworth Accent Cabinet

New Product - Professional Photography Coming Soon

Curate a home that captures your knack for dynamic design. Merging the look of oak with faux concrete, this accent cabinet casts a decidedly contem...

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$1,082.48
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$832.68
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Ashley Furniture Baskinger Dining Butterfly Extension Table with wood finish and extendable leaf, shown from an angled side view.
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$1,010.32
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$777.17
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Baskinger Dining Butterfly Extension Table

New Product - Professional Photography Coming Soon

More About This Product Product Details Weight & Dimensions Dimensions Full Dimension 106W x 45D x 30H Weight Weight 263.56lbs.

$1,010.32
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$777.17
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Ashley Furniture Baskinger dining server with open shelves and closed cabinet storage, crafted in a stylish wood finish.
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$962.21
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$740.16
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Baskinger Dining Server

New Product - Professional Photography Coming Soon

More About This Product Product Details Weight & Dimensions Dimensions Full Dimension 60W x 18D x 32H Weight Weight 191.4lbs.

$962.21
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$962.21
$740.16
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$740.16
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Ashley Furniture Baskinger dresser with multiple drawers, shown from an angled view in a sleek, modern bedroom setting.
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$1,154.65
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$1,154.65
$888.19
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$888.19

Baskinger Dresser

New Product - Professional Photography Coming Soon

More About This Product Product Details Weight & Dimensions Dimensions Full Dimension 66W x 21D x 39H Weight Weight 272.8lbs.

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$888.19
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$888.19
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Ashley Furniture Baskinger upholstered storage bed with a plush headboard and built-in storage drawers, viewed from an angle.
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$1,106.53 - $1,298.99
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$1,106.53
$851.18 - $999.22
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$851.18

Baskinger Upholstered Storage Bed

More About This Product Product Details Weight Weight Weight 306.9lbs.

$1,106.53 - $1,298.99
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$1,106.53
$851.18 - $999.22
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$991.08
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$762.37
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$762.37

Conlee-Pike Loveseat

New Product - Professional Photography Coming Soon

A triumph in transitional design, this loveseat invites you to indulge in complete comfort. The contemporary yet classically styled piece is covere...

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$991.08
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$991.08
$762.37
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$762.37
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$867.18
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$867.18
$667.06
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$667.06

Conlee-Pike Oversized Chair

New Product - Professional Photography Coming Soon

A triumph in transitional design, this oversized chair invites you to indulge in complete comfort. The contemporary yet classically styled piece is...

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$867.18
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$867.18
$667.06
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$1,041.59
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$1,041.59
$801.22
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$801.22

Conlee-Pike Sofa

New Product - Professional Photography Coming Soon

A triumph in transitional design, this sofa invites you to indulge in complete comfort. The contemporary yet classically styled piece is covered in...

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$1,041.59
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$1,041.59
$801.22
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$801.22
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$227.31 - $890.05
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$227.31
$174.85 - $684.65
$174.85 - $684.65
$174.85

Hollivern Bed

This queen panel bed puts a casually chic twist on everyday function. Its rustic charcoal finish pairs well with other neutrals and pops of color a...

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$227.31
$174.85 - $684.65
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$174.85
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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