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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Top Tier Sectional Sofa image Save 23% Save %
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Top Tier Sectional Sofa

Experience unparalleled comfort with this reclining sectional sofa. It’s a stylish and invitingly soft look—made all the more appealing by cozy cor...

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WhipLash Power Reclining Loveseat with Console

Refined relaxation, reimagined for the modern home. This power reclining loveseat combines premium comfort with smart features like built-in storag...

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WhipLash Power Reclining Sofa

Refined relaxation, reimagined for the modern home. This power reclining sofa combines premium comfort with smart features like built-in storage ar...

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$1,689.88
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$1,318.24 - $1,344.71
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$1,014.03 - $1,034.39
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Wildenauer 76" TV Stand with Electric Fireplace

Raise the bar on modern farmhouse style with this TV stand with electric fireplace. Its sturdy silhouette and casual good looks are accentuated wit...

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$1,318.24 - $1,344.71
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$1,014.03 - $1,034.39
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$1,111.33 - $1,403.60
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$854.87 - $1,079.69
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WillowBend Sectional

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning section...

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$1,111.33 - $1,403.60
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$854.87 - $1,079.69
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Ashley Furniture Baskinger dresser with mirror, featuring a wooden finish, multiple drawers, and a matching wall-mounted mirror.
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$1,347.09
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$1,036.22
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Baskinger Dresser and Mirror

More About This Product Product Details Weight Weight Weight 321.2lbs.

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$1,036.22
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$1,395.20
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$1,073.23
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Benhall Accent Cabinet

New Product - Professional Photography Coming Soon

Embrace rustic sophistication with this impressive accent cabinet. Its rough-sawn textured exterior and deep dark brown finish exude warmth and cha...

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$1,395.20
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$1,073.23
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$1,371.15
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$1,054.73
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Christop Accent Cabinet

New Product - Professional Photography Coming Soon

Put your distinctive style on display with this beautifully crafted accent cabinet. Distressed diamond-patterned doors with glass inserts create a ...

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$1,371.15
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$1,053.59 - $1,303.76
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$810.45 - $1,002.89
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Frandern Loft Bed with Drawer Storage

3D Available

Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus the refined design you love. ...

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$1,053.59 - $1,303.76
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$810.45 - $1,002.89
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Ashley Furniture Gramburg dining server with open shelves and closed storage, showcasing wood finish and elegant design.
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$1,323.04
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$1,017.72
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Gramburg Dining Server

New Product - Professional Photography Coming Soon

More About This Product Product Details Weight & Dimensions Dimensions Full Dimension 70W x 19D x 36H Weight Weight 253lbs.

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Ashley Furniture Gramburg display cabinet server with glass doors and wooden shelves, shown from an angled view.
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Gramburg Display Cabinet

New Product - Professional Photography Coming Soon

More About This Product Product Details Weight & Dimensions Dimensions Full Dimension 42W x 16D x 79H Weight Weight 270.6lbs.

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Laguna Heights Outdoor Fire Pit Table

Who says the great outdoors isn’t made for luxury living? This outdoor fire pit table offers all of the high-end design and durability you could as...

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$1,229.20 - $1,665.79
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$945.54 - $1,281.38
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Midnight-Madness Sectional Sofa

Wrapped in luxuriously soft jumbo corduroy, this sectional sofa takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwin...

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$1,229.20 - $1,665.79
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$945.54 - $1,281.38
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$1,587.64
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$1,221.26
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Misty-Lakes Super Chaise

Settle into everyday luxury with this super chaise. Its casual contemporary silhouette creates a relaxed yet refined presence, while soft, easy-to-...

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$1,587.64
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$1,592.46
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Modmax II Reclining Loveseat

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$1,704.27
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$1,310.98
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Modmax II Sectional Loveseat with Audio Console

Looking cool and contemporary is great. But when it comes down to it, you’re all about affordably luxurious lounging. With the top grain leather an...

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$1,704.27
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$1,310.98
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$1,615.28
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$1,242.52
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Modmax II Sectional Sofa

Looking cool and contemporary is great. But when it comes down to it, you’re all about affordably luxurious lounging. With the top grain leather an...

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$1,615.28
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$1,242.52
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$1,819.75
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$1,399.81
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Modmax II Sectional Sofa Chaise

Looking cool and contemporary is great. But when it comes down to it, you’re all about affordably luxurious lounging. With the top grain leather an...

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$1,819.75
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$1,399.81
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$1,576.78
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$1,212.91
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Modmax II Sectional Sofa with Storage Console

Looking cool and contemporary is great. But when it comes down to it, you’re all about affordably luxurious lounging. With the top grain leather an...

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$1,576.78
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$1,212.91
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$1,658.59
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$1,275.84
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Carianna Sofa

3D Available

Merging traditional motifs with a modern hue, this sofa ties your transitional seating area together. Classic roll arms decorated with nailhead tri...

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$1,658.59
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$1,275.84
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$1,639.35
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$1,261.04
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Camdill 80" TV Stand with Electric Fireplace

3D Available

Elegance meets earthy charm in this TV stand with electric fireplace. Crafting a contemporary living room? The faux marble top expertly pairs with ...

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$1,639.35
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$1,261.04
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$1,605.68
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$1,235.14
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Carianna Loveseat

3D Available

Merging traditional motifs with a modern hue, this loveseat ties your transitional seating area together. Classic roll arms decorated with nailhead...

View full details
$1,605.68
$1,605.68 - $1,605.68
$1,605.68
$1,235.14
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$1,486.60
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$1,143.54
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Elevate Edges Glider Reclining Loveseat with Console

New Product - Professional Photography Coming Soon

Sink into serious comfort with this glider reclining loveseat with console. Smooth faux leather in a soft neutral tone is combined with clean track...

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$1,486.60
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$1,143.54
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$1,486.60
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$1,143.54
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Elevate Edges Reclining Sofa with Drop Down Table

New Product - Professional Photography Coming Soon

Sink into serious comfort with this reclining sofa with drop-down table. Smooth faux leather in a soft neutral tone is combined with clean track ar...

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$1,486.60
$1,486.60 - $1,486.60
$1,486.60
$1,143.54
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$1,143.54
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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