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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Healy Pier Power Recliner

Minimalistic vibes, maximum impact. This power recliner exudes sheer luxury. Rich, sumptuous upholstery, dramatic cut and sew lines and generous pa...

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High Impact Power Recliner

Talk about having it all. This power recliner entices with a luxe look and fabulous feel—and satisfies with high-end style at an affordable price. ...

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Hillside Barn Outdoor Loveseat with Cushion

3D Available

This loveseat is a stylish outdoor piece with staying power. Built for longevity with Weatherwood, an engineered resin polymer with the appearance ...

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Horizon Hall Outdoor Loveseat with Cushion

This outdoor loveseat recalls the aesthetics of nature to bring an inviting, high-style feel to your patio or lanai. Its Nuvella+™ performance fabr...

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Horizon Hall Outdoor Sofa with Cushion

This outdoor sofa recalls the aesthetics of nature to bring an inviting, high-style feel to your patio or lanai. Its Nuvella+™ performance fabric i...

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Hurley Park Outdoor Chaise Lounge with Cushion

Indulge in luxe outside living without sacrificing longevity. This outdoor chaise lounge combines on-trend texture with a sleek aluminum frame. Str...

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Hurley Park Outdoor Loveseat with Cushion

Indulge in luxe outside living without sacrificing longevity. This outdoor loveseat combines on-trend texture with a sleek aluminum frame. Lounge p...

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Hurley Park Outdoor Sofa with Cushion

Indulge in luxe outside living without sacrificing longevity. This outdoor sofa combines on-trend texture with a sleek aluminum frame. Lounge pools...

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Kallari 84" TV Stand with Electric Fireplace

Double down on casual chic with the two-tone look of this TV stand with electric fireplace. Its warm brown and matte black finishes reflect your ey...

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Kimlee Sectional with Chaise

Cozy, casual comfort—made with everyday style in mind. This sectional with chaise is a reflection of your transitional tastes. Its soft-to-the-touc...

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Kimlee Sectional with Double Chaise

Cozy, casual comfort—made with everyday style in mind. This sectional with double chaise is a reflection of your transitional tastes. Its soft-to-t...

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Laguna Heights Outdoor Dining Table

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor dining table offers all of the high-end design and durability you could ask ...

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Laguna Heights Outdoor Sofa with Cushion

New Product - Professional Photography Coming Soon

Who says the great outdoors isn’t made for luxury living? This outdoor sofa offers all of the high-end design, plush comfort and durability you cou...

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Lindyn Sectional Sofa

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this sectional sofa. Its stunningly soft fabric...

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Lindyn Sectional with Chaise

3D Available

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this sectional with chaise. Its stunningly soft...

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Lorrenton Power Glider Recliner with Audio System

Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, enjoying sports or gaming with your b...

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Midnight-Madness Oversized Chaise

3D Available

Wrapped in luxuriously soft jumbo corduroy, this oversized chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect for unw...

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Midnight-Madness Sectional Sofa with Chaise

Wrapped in luxuriously soft jumbo corduroy, this sectional sofa with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfe...

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Midnight-Madness Super Chaise

Wrapped in luxuriously soft jumbo corduroy, this super chaise sectional takes cozy and inviting to a higher level. The sumptuous piece is perfect f...

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Modmax Power Reclining Sectional

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on thi...

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Monterey Point Outdoor Fire Pit Table

New Product - Professional Photography Coming Soon

Looking for that special spot to relax and entertain on your deck or patio? Then you'll love this outdoor fire pit table. With beautifully textured...

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Monterey Point Outdoor Sofa with Cushion

New Product - Professional Photography Coming Soon

Looking for that special spot to relax and entertain on your deck or patio? Then you'll love this outdoor sofa. With beautifully textured resin wic...

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Monterey Point Outdoor Swivel Lounge Chair (Set of 2)

New Product - Professional Photography Coming Soon

Looking for that special spot to relax and entertain on your deck or patio? Then you'll love the Drakes Beach outdoor swivel rocker lounge chair. W...

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Narwhal Place Power Reclining Sectional

Experience ultimate comfort with this power reclining sectional. Generously cushioned with plush bustle back styling and pillow top track arms, it'...

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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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