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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Brogliano Sofa

Effortlessly stylish, indulgently comfortable. This sofa encourages everyday relaxation with invitingly plush, extra-spacious cushions. It embodies...

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Bruchandi Dresser

New Product - Professional Photography Coming Soon

Inspired by the grandeur and grace of European traditional style, this opulent dresser is nothing short of stunning. Its large-scale decorative scr...

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Bruchandi Dresser and Mirror

Inspired by the grandeur and grace of European traditional style, this opulent dresser with mirror is nothing short of stunning. The dresser's larg...

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Bruchandi Upholstered Bed

Inspired by the grandeur and grace of European traditional style, this opulent king upholstered panel bed is nothing short of stunning. Ornate scul...

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Cabalynn Bed with Storage

3D Available

This queen panel bed with storage sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming dispositio...

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Cabalynn Chest of Drawers

3D Available

This chest sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected in the c...

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Cabalynn Dresser

3D Available

This dresser sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected in the...

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Cabalynn Dresser and Mirror

3D Available

This dresser with mirror sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is refl...

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Caspian-Town Sectional with Chaise

This sleek sectional with chaise offers a highly contemporary look with plenty of space to spread out. Dramatic tufted detailing and luxurious upho...

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Castille Way Sectional with Chaise

Living room lounging gets a dose of approachable luxury. This sleek sectional with chaise is defined by supple faux leather in contrasting rich bro...

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Castille Way Sleeper Sectional with Chaise

Living room lounging gets a dose of approachable luxury. This sleeper sectional with chaise is defined by supple faux leather in contrasting rich b...

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Cayberry Entertainment Center with Electric Fireplace

3D Available

Level up your gaming experience and make movie nights to remember. This entertainment center with fireplace extends your entertainment beyond the s...

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Clare View Sofa with Cushion

3D Available

An effortlessly elegant choice in outdoor furniture, this outdoor sofa marries sturdiness and style in such a delightful way. For that much more we...

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Clarington Sectional with Chaise

Why choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswear...

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Clarington Sectional with Double Chaise

Why choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, m...

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Clarington Sleeper Sectional with Double Chaise

Why choose between classic comfort and modern design? This sleeper sectional with double chaise welcomes day-to-day relaxation in style. Its dimens...

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Cliff Trails Fire Pit Table

The naturally beautiful look of wood. The convenience of a crackling fire. And did we mention durability? This fire pit table is crafted with eleva...

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Cliff Trails Outdoor Rocking Arm Chair (Set of 2)

The naturally beautiful look of wood. The easygoing charm of woven wicker. And did we mention durability? This outdoor rocking arm chair is crafted...

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$1,306.19
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Coastline Bay Outdoor Loveseat with Cushion

3D Available

Who says the great outdoors isn’t made for luxury living? This loveseat with cushion offers all the high-end design, plush comfort and durability y...

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Coastline Bay Outdoor Sofa with Cushion

3D Available

Who says the great outdoors isn’t made for luxury living? This sofa with cushion offers all the high-end design, plush comfort and durability you c...

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$1,902.77
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$1,100.99
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Cove Beach Outdoor Lounge Chair with Cushion

New Product - Professional Photography Coming Soon

This outdoor lounge chair prioritizes versatile style and comfort, all while providing the durability you need alfresco. Crafted with a sturdy wood...

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$1,295.28
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Cove Beach Outdoor Sofa with Cushion

New Product - Professional Photography Coming Soon

This outdoor sofa prioritizes versatile style and comfort, all while providing the durability you need alfresco. Crafted with a sturdy wood-look ma...

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$1,683.86
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$812.30 - $3,537.97
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Cuddle Plush Sectional

This plush sectional is the ultimate spot to unwind after a long day. Its ultra soft upholstery feels luxurious against your skin, while the roomy ...

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$1,055.99 - $4,599.36
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Dahlmoore Power Reclining Loveseat with Console

Focus on function. This practical power reclining loveseat with console balances contemporary character and irresistible comfort. Its affordable, e...

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$1,462.55
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$1,125.04
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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