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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Serene Bay Outdoor Swivel Dining Chair with Cushion (Set of 2) image Save 23% Save %
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Serene Bay Outdoor Swivel Dining Chair with Cushion (Set of 2)

Elevate the appeal of easy-breezy living with this outdoor swivel dining chair. Made to look like wood yet durable enough to weather the elements, ...

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Seton Creek Outdoor Loveseat with Cushion image Save 23% Save %
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Seton Creek Outdoor Loveseat with Cushion

This loveseat invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with...

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Sharlance Dresser and Mirror image Save 23% Save %
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Sharlance Dresser and Mirror

Taking a timeless approach to bedroom beauty, this dresser with mirror brings easygoing elegance to the everyday. With its light brown wood tone, i...

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$1,049.17
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Soletren Sofa Sleeper image Save 23% Save %
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Soletren Sofa Sleeper

Flaunting a trendsetting silhouette, this sofa sleeper puts the contemporary in your contemporary home. Its “three over two” profile eliminates the...

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$1,121.35
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Stoneland Power Reclining Loveseat with Console image
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Stoneland Power Reclining Loveseat with Console

3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this power reclining loveseat delivers both with ease. Its high-p...

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Stoneland Power Reclining Sofa image
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Stoneland Power Reclining Sofa

3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this power reclining sofa delivers both with ease. Its high-perfo...

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Stupendous Oversized Chaise image
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$1,359.12
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Stupendous Oversized Chaise

Don’t want to sacrifice standout style for majorly cozy seating? The Stupendous oversized chaise pairs bold character with sink-in comfort. Its ret...

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Todoe 65" TV Stand with Electric Fireplace image
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Todoe 65" TV Stand with Electric Fireplace

Make watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...

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Top Tier Reclining Sectional Sofa with Chaise

Experience unparalleled comfort with this reclining sectional sofa with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing...

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$1,368.36
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Trinell 4-Piece Entertainment Center with Electric Fireplace image
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$965.78 - $1,539.54
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$742.91 - $1,184.26
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Trinell 4-Piece Entertainment Center with Electric Fireplace

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed bar...

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Trinell Bed with 2 Sided Storage image
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Trinell Bed with 2 Sided Storage

Whether she loves horses or he's a cowboy at heart, this full bookcase bed with two-sided storage matches their authenticity. Its rustic finish, pl...

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Willowton 4-Piece Entertainment Center with Electric Fireplace image
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Willowton 4-Piece Entertainment Center with Electric Fireplace

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

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$742.91 - $1,184.26
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Wolfridge Power Reclining Loveseat image
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Wolfridge Power Reclining Loveseat

Furnish your space with fashionable function in mind. This power reclining loveseat is defined by its rich tonal variation, handy storage space in ...

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Wolfridge Power Reclining Sofa image
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Wolfridge Power Reclining Sofa

Furnish your space with fashionable function in mind. This power reclining sofa is defined by its rich tonal variation, handy storage space in the ...

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$1,546.74
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Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
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$1,015.09 - $1,539.54
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$780.84 - $1,184.26
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Wynnlow 4-Piece Entertainment Center with Electric Fireplace

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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$1,015.09 - $1,539.54
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$1,231.43
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Biscoe Power Reclining Loveseat

If style is the question, then this power reclining loveseat is the answer. Its clean-lined profile is beautifully contemporary. High-performance f...

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Bleckley Power Reclining Loveseat with Console

Are you ready to experience next-level relaxation? This power reclining loveseat with console combines supple leather and faux leather upholstery w...

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Bleckley Power Reclining Sofa

Are you ready to experience next-level relaxation? This power reclining sofa combines supple leather and faux leather upholstery with smart feature...

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$1,795.72
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$1,381.32
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$1,777.67
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$1,367.44
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Boothbay Power Reclining Sofa

Expansive elegance. This power reclining sofa makes a sizable style statement. Its large scale enhances the luxe appearance, magnifying the beauty ...

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$1,403.60
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$1,079.69
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Boxmere Power Reclining Sofa

Experience modern luxury with this power reclining sofa. The soft-to-the-touch leather and faux leather upholstery brings ultimate relaxation at a ...

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Boxmere Power Reclining Loveseat with Console

Experience modern luxury with this power reclining loveseat with console. The soft-to-the-touch leather and faux leather upholstery brings ultimate...

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$1,403.60
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$1,894.35
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Boyington Power Recliner

3D Available

Ready to take your reclining experience to the next level? Then sit up and take notice. With this power recliner, ultimate relaxation is at your fi...

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$1,894.35
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Brindley Pier Sectional Loveseat

Discover lasting luxury with this sectional loveseat. You'll experience the perfect blend of comfort and stylish design with its combination of lea...

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$1,585.21
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$1,408.42
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$1,083.40
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Brogliano Loveseat

Effortlessly stylish, indulgently comfortable. This loveseat encourages everyday relaxation with invitingly plush, extra-spacious cushions. It embo...

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$1,408.42
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$1,083.40
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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