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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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Next-Gen DuraPella Power Recliner

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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Next-Gen DuraPella Power Reclining Sectional Loveseat

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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Next-Gen DuraPella Power Reclining Sectional Sofa

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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Next-Gen Gaucho Power Reclining Loveseat with Console

Kick back, relax, and enjoy some sports on TV with this power reclining loveseat. You will love its double stuffed pillow top arms and soft-as-sued...

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Next-Gen Gaucho Reclining Sofa

Kick back, relax, and enjoy some sports on TV with this reclining sofa. You will love its double stuffed pillow top arms and soft-as-suede faux lea...

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Next-Gen Gaucho Reclining Loveseat with Console

Kick back, relax, and enjoy some sports on TV with this reclining loveseat. You will love its double stuffed pillow top arms and soft-as-suede faux...

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$1,322.10
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Next Move Power Reclining Loveseat

Prepare to be moved. This power reclining loveseat with console combines sleek modern design with all the soothing features you've been dreaming of...

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Next Move Power Reclining Loveseat with Console

Prepare to be moved. This power reclining loveseat with console combines sleek modern design with all the soothing features you've been dreaming of...

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Next Move Power Reclining Sofa

Prepare to be moved. This power reclining sofa combines sleek modern design with all the soothing features you've been dreaming of. Wrapped in blue...

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Ocean Beach Outdoor Sofa with Cushion

New Product - Professional Photography Coming Soon

A refined marriage of style and durability, this outdoor sofa adds contemporary flair to your porch or patio. Wood tones and shades of gray lend a ...

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Orsonal Accent Cabinet

Making a strong contemporary style statement, this accent cabinet transforms storage into a work of art. Rounded flare vertical edges and a rich es...

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Pineland Power Glider Recliner with Audio System

Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, enjoying sports or gaming with your b...

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Realyn Upholstered Bed

3D Available

Elevating the art of traditional cottage styling, this queen upholstered bed is your dream bedroom retreat realized. A curvaceous beauty, this bril...

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Rhine Falls Power Reclining Sofa with Drop Down Table

We don’t know about you, but one look at this power reclining sofa makes us want to settle in and never leave. There’s so much to love—we'll start ...

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Rhine Falls Reclining Loveseat with Console

We don’t know about you, but one look at this power reclining loveseat makes us want to settle in and never leave. There’s so much to love—we'll st...

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Rhines Falls Power Reclining Loveseat with Console

We don’t know about you, but one look at this power reclining loveseat makes us want to settle in and never leave. There’s so much to love—we'll st...

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Rhines Falls Power Reclining Sofa with Drop Down Table

We don’t know about you, but one look at this power reclining sofa makes us want to settle in and never leave. There’s so much to love—we'll start ...

View full details
$1,323.04
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Sharlance 81" TV Stand with Electric Fireplace image
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Sharlance 81" TV Stand with Electric Fireplace

3D Available

Taking a timeless approach to casual beauty, this TV stand with electric fireplace brings easygoing elegance to the everyday. With its light brown ...

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$1,237.91 - $2,392.56
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Social Pointe Power Reclining Sectional

Smart, clean and ultra modern, this power reclining sectional is utterly in vogue. You'll love its indulgent cushions and contemporary bustle back ...

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$1,609.28 - $3,110.33
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$1,069.52
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Social Pointe Reclining Loveseat

Smart, clean and ultra modern, this power reclining sectional is utterly in vogue. You'll love its indulgent cushions and contemporary bustle back ...

View full details
$1,390.38
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Studio Cave Power Reclining Loveseat with Console

Chill-out time has never looked better. This power reclining loveseat's adjustable headrest ensures a perfect view of the TV no matter how far back...

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Studio Cave Power Reclining Sofa

Chill-out time has never looked better. This power reclining sofa's adjustable headrest ensures a perfect view of the TV no matter how far back you...

View full details
$1,881.13
$1,881.13 - $1,881.13
$1,881.13
$1,447.02
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Thoren Accent Cabinet

Indulge in functional elegance with this accent cabinet. It showcases the natural beauty of mango wood, with gracefully rounded corners creating a ...

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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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