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Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
Welcome to Southeastern Furniture! 3000 S. Elm-Eugene St., Greensboro, NC 27406
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Signature Design by Ashley

Shop the Signature Design collection at Southeastern Furniture in Greensboro, NC. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Greensboro to see the collection in person. Delivery and flexible financing available. Financing options available.

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$1,415.64
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Bolsena Sofa Sleeper

Few sofa sleepers demand attention like this one. It's wrapped in a combination of high-quality leather and expertly matched faux leather upholster...

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Bovarian Sectional image Save up to 23% Save %
$1,661.00 - $2,498.12
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$1,277.69 - $1,921.63
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Bovarian Sectional

Whether your vision is clean and contemporary or cozy modern farmhouse, this sectional in a stone-tone neutral upholstery has the corner on style. ...

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$1,277.69 - $1,921.63
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Casselbury 2-Piece Sectional with Chaise image Save 23% Save %
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Casselbury 2-Piece Sectional with Chaise

Don’t be limited by a lack of space. This sectional makes family movie nights and get-togethers with friends all the more cozy. With its double-cha...

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Cayberry 3-Piece Entertainment Center with Electric Fireplace image Save 23% Save %
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Cayberry 3-Piece Entertainment Center with Electric Fireplace

Level up your gaming experience and make movie nights to remember. This entertainment center with fireplace extends your entertainment beyond the s...

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$1,206.43
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Chalanna Dresser and Mirror image
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Chalanna Dresser and Mirror

Transform your bedroom with this dresser and mirror. Its modern design and glamorous details create a sophisticated retreat. The built-in LED light...

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$1,173.89 - $1,391.57
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$902.99 - $1,070.44
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Chalanna Upholstered Storage Bed

Transform your bedroom with this upholstered storage bed. Its LED lighting, rhinestone framing and faux leather panels exude modern glamour. Speci...

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$1,173.89 - $1,391.57
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$902.99 - $1,070.44
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Chessington Sectional with Chaise image
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$1,496.25 - $2,723.03
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$1,150.96 - $2,094.64
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Chessington Sectional with Chaise

Reflect your uniquely versatile style personality with this sectional with chaise. Its plush upholstery is complemented with retro-cool corduroy on...

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$1,150.96 - $2,094.64
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Darborn 88" TV Stand with Electric Fireplace image
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$1,197.20
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Darborn 88" TV Stand with Electric Fireplace

Make a farmhouse-inspired statement with this TV stand. It’s beautifully crafted to stand the test of time, with a planked effect and clean two-ton...

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Dressonni Dresser and Mirror image
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Dressonni Dresser and Mirror

Discover something extraordinary with this clean-lined dresser and mirror. The rich natural beauty of the wood, enhanced with a clear wood-tone fin...

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$1,117.62
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Edenfield 3-Piece Sectional with Chaise image
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Edenfield 3-Piece Sectional with Chaise

Contemporary fashion, meet superior form. This sectional with chaise is strikingly streamlined with its track arms. Cozy cushions invite superior r...

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Foyland 83" TV Stand with Electric Fireplace image
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Foyland 83" TV Stand with Electric Fireplace

This TV stand with fireplace is rustic, casual contemporary style simply done right. Its two-tone color scheme features a rich brushed black finish...

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Genoa Sofa Chaise image
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Genoa Sofa Chaise

Catering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the-...

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Landocken 83" TV Stand with Electric Fireplace image
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Landocken 83" TV Stand with Electric Fireplace

This TV stand combines casual contemporary design with modern appeal. Its combination of a thick-bodied wood-tone top with a slate blue cabinet is ...

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$1,389.64
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Leesworth Power Reclining Loveseat image
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Leesworth Power Reclining Loveseat

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly match...

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Leesworth Power Reclining Sofa image
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$1,462.55
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Leesworth Power Reclining Sofa

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched l...

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Lettner Bed image
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$900.85 - $1,502.23
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$692.96 - $1,155.56
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Lettner Bed

3D Available

Satisfying your taste for tradition, this king panel bed sports serene sophistication. Its forever classic design details—inlaid panels and bun fee...

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$900.85 - $1,502.23
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Lettner Bed with 2 Storage Drawers image
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$1,335.04 - $1,502.23
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$1,026.95 - $1,155.56
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Lettner Bed with 2 Storage Drawers

3D Available

Satisfying your taste for tradition, this king sleigh bed with storage sports serene sophistication. Its forever classic design details—inlaid pane...

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$1,335.04 - $1,502.23
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Lettner Dresser and Mirror image
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$1,337.45
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$1,028.81
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Lettner Dresser and Mirror

3D Available

Satisfying your taste for tradition, this dresser and mirror set sports serene sophistication. Its forever classic design details—inlaid panels, si...

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$1,337.45
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$1,028.81
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Lettner Panel Storage Bed image
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$1,308.59 - $1,475.79
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$1,006.61 - $1,135.22
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Lettner Panel Storage Bed

3D Available

Satisfying your taste for tradition, this queen panel storage bed sports serene sophistication. Its forever classic design details—inset panels, si...

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$1,308.59 - $1,475.79
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$1,006.61 - $1,135.22
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Lindyn 2-Piece Sectional Sofa image
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Lindyn 2-Piece Sectional Sofa

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this sectional loveseat. Its stunningly soft fa...

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Mahoney 2-Piece Sleeper Sectional with Chaise image
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$1,658.59
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$1,275.84
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Mahoney 2-Piece Sleeper Sectional with Chaise

Reliable comfort, reimagined. Suitable for a variety of spaces, this sleeper sectional with chaise invites you to say hello to approachable, everyd...

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Marleton 2-Piece Sleeper Sectional with Chaise image
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Marleton 2-Piece Sleeper Sectional with Chaise

This sleeper sectional with chaise takes a homey approach to high style. Its denim-inspired fabric has classic versatility, while a contemporary si...

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Maylee Dresser and Mirror image
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$1,609.28
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$1,237.91
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Maylee Dresser and Mirror

From the ornamental appliques to the large scale, this dresser and mirror make a bold statement. Spacious drawers store your clothes, jewelry and m...

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$1,237.91
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Maylee Upholstered Bed image
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$1,284.54 - $1,472.15
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$988.11 - $1,132.42
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Maylee Upholstered Bed

From its ornamental appliques to its large scale, this California king upholstered bed makes a bold statement. Showcasing sculptural ornate details...

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$1,284.54 - $1,472.15
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$988.11 - $1,132.42
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Signature Design by Ashley — Frequently Asked Questions

Does Southeastern Furniture (Greensboro, NC) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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